This paper examines Systembolaget and Svenska Spel, two Swedish state-owned enterprises, both functioning as monopolies. Systembolaget is the state owned monopoly for marketing of alcoholic beverages. Svenska Spel is the state owned gaming operator. Svenska Spel's task is to provide citizens with gaming products. Both companies are expected to market their products and services while taking caution and minimize damages, but are also supposed to deliver various degrees of economic revenue.

Gang crime has increased significantly in Sweden over the past decade, deadly shootings are becoming more common. This led to the year 2022 being established as the deadliest year in Swedish crime statistics since the police began compiling national statistics on shootings. Gang crime is, therefore, a highly relevant topic in the Swedish mass media. Besides the mass media, the phenomenon is also of interest to politicians and the general public. Because of the escalation of violence in Sweden, daily reports discuss the measures that should be implemented to combat gang crime.

There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.

The purpose of this study was to compare Glasgow/ Scotland and Malmö/ Sweden concerning their efforts towards youth unemployment, in sense of the social policy related to the organization. We have particularly concentrated on; the direct and indirect political strategies for young unemployed; what specific efforts that are provided on a local level; finding explanations to the design of these efforts and describing the development of youth unemployment and labour market- policies in each country. We have based our study on literature studies and six qualitative interviews conducted with representatives from different organizations and the municipality in Glasgow and Malmö. The outcome of our essay showed some differences in the political strategies. Scotland work closer to the employers and labour market compared to Sweden whose policy more promotes education.

Title: How to Construct the Perfect Scandal ? a study of the news reported by Expressen concerning the SD-scandalAuthor: Linnea IvarssonThis C-paper presents the incident concerning the political party Sverigedemokraterna in Expressen in November 2012. The newspaper was the main source of the news reporting with the mobile phone camera film from the occurance and led the way of the news reporting in Sweden about three party members.The paper investigates how the story telling of the so called SD-scandal was constructed, using Critical Discourse Analysis as the analysis method combined with selected parts from the analysis method of critical linguistics. The theories that have been used to establish the results of the analysis are Critical Discourse as a theory based on Norman Fairclough and Teun A. van Dijks theoretical keystones combined with Sigurd Allerns and Ester Pollacks theories and schematic point of view on the constructions of political scandals in media.With the theories and analysis methods above mentioned the results turned out to confirm the theory about how political scandals in media are constructed and designed with certain strategies and agenda.

The aim of this study about post-conflict economic, social and political reintegration of ex-combatants is to understand how such a process should be prepared for in order to help as many traumatized and sometimes destructive or disabled soldiers as possible to re-establish themselves as functioning civilians as well as preparing communities for their return. In order to do this I have focused on Africa and in particular the DDR-process of post war Sierra Leone. My study concludes that the relation between ex-combatants and civilians and the prospect of a positive future are crucial to a successful reintegration process..

The aim of this paper is in part to distinguish the ideas raised in the Swedish political debate on the new discrimination law in relation to protection of groups. Is protection by law against discrimination needed for the individual or the group? If it is needed for members of groups, are these groups viewed on as static or variable. Are there any conflicts present between group interests? We link these ideas to three different theoretical perspectives: multiculturalism, feminism and intersectionality and further examine the differences and contradictions between the perspectives represented by members of parliament.

Denna uppsats behandlar frågan: Hur bör det amerikanska kampanjfinansieringssystemet till val av president reformeras - mot ett system som fokuserar på frihet eller ett system som fokuserar på rättvisa? Som frågeställningen vittnar om är uppsatsen skriven ur ett normativt analysperspektiv där de klassiska värdena frihet och rättvisa i kombination med insamlad data om amerikansk kampanjfinansiering mynnar ut i en analys. Två alternativa väga presenteras, antingen att släppa systemet fritt eller att öka kontrollen för att minska skillnaderna som finns. Argumentationen ger en bild av hur annorlunda systemet skulle kunna se ut givet en förändring. Resultatet påvisar att det amerikanska systemet hade gynnats av att röra sig mot en mer rättvis och kontrollerad finansieringsstruktur.

The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products..

Fältbiologer in Lund : A study on how the NGO Fältbiologerna has affected environmental politics in the municipality of LundThis paper examines, through interview and literary studies, if the environmental NGO Fältbiologerna has had any impact on the environmental politics of the municipality of Lund. The study is based on a case where Fältbiologerna were protesting against the establishment of two shopping centers near the outskirts of Lund.The study is inconclusive, but provides a few interesting questions for further studies in this subject..

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook.

Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

This thesis deals with past and present political attitudes towards the Öresund bridge. It describes the decision making process which preceded the construction of the bridge, and has a short historical introduction to it. It then presents the attitudes towards the bridge of five different political parties, all represented by regional politicians. This empirical information was obtained through interviews with politicians and literature studies. The author then analyzes the empirical information with the help of the human ecological triangle developed by Steiner, and the center-periphery theories of Wallerstein and Persson.To conclude, the author describes what the central problem is in the case of the Öresund bridge from a human ecological perspective and analyzes the empirical data collected..

The purpose of this study is to survey how the Sweden Democrats? success in the latest election to the Swedish parliament has changed teaching in social science. The main question is: in what way has the success of the Sweden Democrats influenced social science teaching? This leads to following sub-questions: 1) how do the social science teachers define the Sweden Democrats, 2) how do teachers relate to the Sweden Democrats in the classroom, 3) has there been a change in students? political opinions and 4) were there any discussions or proposals from the school administration which followed the parliamentary election of 2010? To answer these questions, interviews were made with four teachers. The main conclusion of this study is that the Sweden Democrats? success led to a simplification of teaching because phenomena and opinions that were previously taboo nowadays are normalized and thus have its place in the classroom.

This study explores the notion of class and social inequality as expressed in the Swedish election campaign of 2006 and in the reception of the Swedish conservative party as a "worker's party". Inspired by Fairclough's critical discourse analysis I have carried through an investigation of the debate. My sources consists in a collection of articles, mainly leader columns and contributions to the debate, from a selected number of Swedish newspapers.I found that an explicit discussion about class, or use of the concept as such, was largely absent. In cases where the concept occurred it was often used in a purely descriptive sense or dismissed as outdated. Furthermore, I have drawn the conclusion that the traditional understanding of class is being challenged by a discourse which aims at establishing a new understanding of social inequality as lack of paid work.I take my point of departure in the belief that class continues to be one of the most important bases of social inequality.