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4692 Uppsatser om Political marketing - Sida 61 av 313
Palestinsk terrorism under Osloprocessen
Denna uppsats behandlar ämnet terrorism under Osloprocessen, som varade under i princip hela 1990-talet. Vi har valt att undersöka denna terrorism ur ett relativt avgränsat perspektiv. Vi vill se på ämnet ur ett orsak och verkan perspektiv, och detta gör vi genom att analysera fram de konsekvenser som Israels hantering av den palestinska terrorismen gav. För att utkristallisera ett mönster i Israels anti-terroristpolitik har vi applicerat en handfull olika teorier, som behandlar olika former av terroristhantering, på händelserna under i Mellanöstern under Osloprocessen. Huvudtesen formas av att vi ställer inkludering och exkludering av terrorister, i fredsamtal, mot varandra och försöker pröva deras för- respektive nackdelar..
Versionshantering för databaser
Moment Marketing är ett litet företag som arbetar med webbutveckling. För dem är det viktigt med versionshantering och de använder ett fåtal program som underlättar detta arbete. Idag saknar de dock möjligheten att kontrollera olika versioner av databaser. Tillsammans med Moment Marketing och de program som redan används av dem skapas i detta projekt ytterligare applikationer med mål att lösa detta problem. Först görs en undersökning över programmen Subversion, TortoiseSVN, Trac och MySQL för att se de möjligheter som finns att använda dem till att uppnå målet.
Musik på bibliotek : införandet av obligatorisk musikförmedling på danska folkbibliotek
The aim of this Master's thesis was to examine the political and cultural reasons for making music materials compulsory at Danish public libraries by the new library act of 2000. The aim was also to examine how the public libraries have responded to this reform. To answer these questions a literature study was conducted as well as interviews. The results of the literature study indicated that the main reason for making music materials compulsory is to increase the influence of the library users. The study of the debate concerning the new library act showed that a majority of the Danish political parties as well as the Danish library organizations had a positive attitude towards the new obligation.
Havremalt : relansering av en hälsokostprodukt
Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.
Samtalets helgd. En rekonstruktion av den svenska elitens demokratisyn
Democracy is said to uphold the dearest values and be the most moral system. But it cannot be characterized as a rigid "syste" but a continuously changing political framework, under which aims and values can be fulfilled - and replaced.The increasingly diverse and ever-changing environment of contemporary democracies forces change upon the systems' natural evolution, which makes their future features uncertain and unforeseeable. A powerful change-force doctrine does however claim change is mainly (or merely) caused by the power of ideas; the elite power over ideas can thus provide a natural foundation for the analysis of the direction of development for democracy. This study aims to provide such a foundation by reconstructing empirical and normative descriptions of democracy at two certain points in time, following extensive government studies.As a tool for analysis, this study identifies values of substantial and procedural character central to democracy theory and discourse. It further creates ideal types of democracy based on these values, to which the nature of democracy is measured.
Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning
Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.
Lagen om omhändertagande av berusade personer m.m., dess rättsverkningarna och EKMR : Frågor om rättssäkerhet
The purpose of this essay is to investigate the term equableness in the Swedish elementary school with a take-off point in the free school reform from 1992. This essay starts with the political background of the terms equableness and freedom of choice and the official governmental guidelines. Research from Bo Malmberg and Gabriel Sahlgren act as a framework for the whole essay as their theories are tested. The main problem is presented as the question: is the debated concern regarding a lowered equableness since 1992 justifiable? Both researchers define equableness as a difference in grades but undertake a collective versus a more individual approach.
Lycka: nyckeln till en önskvärd socialpolitik - en begreppsanalys
This essay deals with the same task that utilitarians have tried to solve for a long time, what is happiness? In the eighteenth-century utilitarians suggested that happiness should be the base for social political decisions. But the lack of definition disposed so that GDP became the measurement of happiness, which proved to be wrong when the unhappiness continued to increase. More than two hundred years later scientists came up with a new definition of happiness and new ways to measure it. And during the last decade economists have taken the discussion to a higher level.So once again we?re dealing with the same old issue, if happiness ought to be the base of social political decisions.
Välfärd, jämställdhet och demokrati
The purpose of the essay is to analyze the welfare state from a gender perspective. Further, the paper analyzes and critically examines three different normative solutions provided by Irish Marion Young, Nancy Fraser and Jürgen Habermas for the realization of a welfare state that includes women.Habermas argues that the welfare state has created a situation of dependency and state paternalism which reduces both individual and collective self-determination. Young follows Habermas? argument. She argues for a political climate where justice is reduced to the distribution of material goods rather than the elimination of underlying relations of domination and gender specific patterns.
Varför bidrag till idrottsföreningar? - en komparativ fallstudie av bidragspolicyn i tre kommuner
Denna uppsats gör ett försök att skildra hur tre kommuner förhåller sig tillidrottsföreningars roll i det kommunala livet. Uppsatsen behandlar deförväntningar som de kommunala bidragen väntas generera för samhället, genomatt sätta fokusen på den bakomliggande policyn. Vidare försöker uppsatsen utrönaom det finns en gemensam syn på föreningarnas funktion i kommunerna.Detta görs utifrån en teori om hur idrottsföreningar vinner sin legitimitet tilloffentliga resurser.Studien har innefattat en komparation av tre kommuner, Lund, Landskronaoch Staffanstorp. I vardera kommun har även tre innebandyföreningars syn på sinroll undersökts..
Mundekulla : En studie om det personliga företagets konferensverksamhet
The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.
Turkiet, ett gränsfall för EU Ur ett identitetsperspektiv; hur ser EU på Turkiet som potentiell ny medlem, samt vilka hinder föreligger för ett medlemskap?
The European Union is originally an economic organization that has developed into including more social and cultural questions. These questions are especially important when the Union expands with so many different cultures and traditions to take into concideration.I have from an identity perspective studied the relation between the European Union and the candidate country of Turkey. Using theories including the Other I have discussed the relationship between us (Europe) and the Other (Turkey) and Turkey's possibilites to become a member of the Union. My conclusion will include a discussion on the basis of three dimensions; History, Economy/Politics and Religion. I believe there are hindrances for Turkey to become a member of the European Union.
Den svenska monarkin - Ett försvarbart statsskick En normativ analys av den svenska monarkin och en innehållsanalys av tidningsartiklar om Bruneiaffären
Although Sweden has democracy implemented in its Constitution, because of being a monarchy, it has a non-elected Head of State. The purpose of this thesis is on the one hand to show if it is possible to normatively legitimate the Swedish monarchy and on the other hand to display if and how the three biggest Swedish newspapers Aftonbladet, Dagens Nyheter and Expressen justify monarchy by making a content-oriented analysis of their coverage of King Carl XVI Gustaf's political statement during his state visit in Brunei 2004.By using consequentialism and deontology as perspectives I will show that it overall is not possible to normatively justify the Swedish monarchy compared to a Swedish republic with an elected Head of State. This is mainly because democracy is implemented in the Swedish Constitution. In all three newspapers there is only little debate on the Constitution. Most commonly journalists criticize the King's statement but not monarchy as an institution.
Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.
Ungerns demokratiska konsolidering. Demokratisering utifrån tre överlappande arenor
Uppsatsen behandlar frågan huruvida dagens Ungern bör kunna betraktas som en konsoliderad demokrati. Frågan utgår ifrån teorin om för att ett lyckat demokratiskt samhälle ska kunna uppnås måste fem dimensioner vara uppfyllda: ett väl fungerande och demokratiskt institutionaliserat civilsamhälle, politiskt samhälle och ekonomiskt samhälle samt en rättstat och statsbyråkrati. Uppsatsen tar tre av dessa samhälleliga arenor i beaktande samt medborgarnas och politikernas attityder och utgår i huvudsak från artiklar, böcker och tidsskrifter. För att åskådliggöra Ungerns utveckling från demokratisk transition till dagens situation har en viss historisk tillbakablick varit nödvändig för att ge perspektiv åt landets sociala, politiska och ekonomiska händelseförlopp..