Sök:

Sökresultat:

4692 Uppsatser om Political marketing - Sida 59 av 313

Corporate Social Responsibility - Att stärka ett varumärke

This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. We think there are a lot to be done when it comes to corporate social responsibility and we want to be a part of this new type of marketing. The win-win-situation that occurs with CSR is unique and it makes the subject interesting.

?Celebvertising? : En studie i hur företag använder sig av kända personer i sin marknadsföring

The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

Effektiv marknadsföring genom segmentering : i ett litet kommunalt bostadsföretag i glesbygd

It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.

Mänskliga rättigheter vid en naturkatastrof : En jämförelse mellan Haiti och Thailand

There are three main purposes for this thesis; the first is to distinguish the possible violations that can occur in time of natural disasters. The second is to analyze if there is a correlation between political systems and how the effected country handles the aftermath of a natural disaster. The third purpose is to determine the role of the global community and what responsibility lies with them. The issue is often that the aid becomes the main object for discussion and analysis, but the focus rarely shifts to the effected State. Therefore the focus in this essay is the political system and how they cope with the human rights violations that can occur in a time of natural disaster.

Föreställningar om etnicitet som orsak till politiskt våld - ett antropologiskt perspektiv. En diskursanalys av artiklar i svensk dagspress om kriget i forna Jugoslavien 1991-1995

The aim of the thesis is to examine discourses about political violence categorised as ?ethnic? in academic literature and the media. Employing the method of discourse analysis, the study analyses news coverage of the wars in former Yugoslavia 1991-1995. The theory applied is based on Michel Foucault?s theory of the relationship between power and discourse in the constitution of knowledge, and the main arguments are supported by the work of the political scientist V.

Multinationella företag som demokratifrämjare. Illustrerat av H&M:s CSR-arbete i Bangladesh

The main argument of the thesis is that multinational companies (MNCs) can promote democracy through corporate social responsibility (CSR). MNCs hold some prerequisites giving them the means to create positive changes. But they lack one important prerequisite: knowledge about local conditions. Therefore the best CSR result is reached through partnerships with local NGOs.H&M's CSR-work in Bangladesh, including a partnership with the Bangladeshi women's rights organisation Karmojibi Nari, serves as an illustrating case. It is argued that the CSR-work promotes democracy through strengthening the civil society, through indirectly implementing national laws concerning labour legislation and human rights and through raising awareness about rights and legislation among the workers.The CSR process changes the terms for both NGOs and MNCs.

Turkiet och Europa : En studie i identitetspolitik

The purpose of this Masters-thesis is to examine the impact of identity politics on (a) Turkey's foreign policy towards Europe and the EU, and (b) Europe's/EU's political attitude towards Turkey, and what implications this may have on a possibly future Turkish membership in the EU. It is a more interpreting thesis than it is an explaining one. The examination shows that Turkey has considered Europe as a political model, while Europe has used the muslime Turkey as a threat to determine its own identity. The negotiations between EU and Turkey this autumn will have great impact on the identity of both sites. If the EU accepted Turkey as a member, the union could gain a chance to spread democracy to the islamic world and thereby earn global respect.

Kvinnor i kommunala nämnder : En kvantitativ studie i kvinnopolitisk representation

Over the last decades there has been a steady increase in the representation of women on the political arena. Despite of this there are still fewer women in comparison to men in political organs particularly at the municipal level. It is therefore of great importance to examine which different factors that tend to effect the female representation at this level. Doctor of philosophy at Umeå University Jessika Wide presented in a study from 2000 that the share of women in the municipal councils tended to depend upon cultural, socio-economical and political factors. Other scholars also mean that women have specific interests and therefore are more represented in some areas.

Bakgrunden till Danmarks beslut att delta i Irakkriget - en fallstudie ur Anders Fogh Rasmussens perspektiv

In this essay we try to find explanations as to why Denmark went to war, to-gether with the United States and other nations, against Iraq. We have exam-ined several factors which we believe to be the most important for Denmark`s decision to go to war. In particular, we have looked at Prime Minister Anders Fogh Rasmussen and his belief system, Denmark`s recent domestic policies especially the immigrations policies, relevant parts of Denmark`s past foreign policies and Denmark`s role within international organizations like UN, NATO and EU. Throughout the essay our attention is focused on Rasmussen as a main actor in forming and pushing through Denmark`s policies..

ATT VARA ELLER ICKE VARA? - En studie om effekter av kongruensnivå mellan personalklädsel och varumärket

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

Unesco, Malraux och ombildningens museum : Estetik och kosmopolitik i efterkrigstid

An inquiry into the post-war European aesthetic and political landscape should take the international organization Unesco?s colour reproductions and travelling exhibitions of paintings into consideration. In these, the organization implements André Malraux? idea of the ?imaginary museum? as a framework for a future cosmopolitical, aesthetic (and utopian) community. During the late 1940?s, the Swedish government also discusses the need for raising an ?aesthetic awareness? amongst their citizens as a consequence to a poor knowledge in the fine arts.

Ett rättfärdigt felande? Om civil olydnad inom den demokratiska staten

Civil disobedience constitutes an interesting ethical phenomena in the democraticstate since the people performing it consciously brakes laws and norms in societyfor purposes they themselves judge to be morally good and just. This thesisexamines whether the phenomena of civil disobedience is justifiable in ademocratic society.In this study civil disobedience is analyzed on two levels. First the problem isanalyzed on a theoretical level in relative to the three, by us established, values:respect for the law, the will of the majority and equality. Second, civildisobedience is analyzed on a more practical level where we test our theoreticalline of argument with the help of two example groups who engages in civildisobedience. The justification of civil disobedience is also analyzed through twoethical perspectives on acting, deontology and consequentialism.Our conclusion is that civil disobedience is justifiable on a theoretical level inrelative to the values we discuss.

SVIKTANDE ST?D TILL MILJ?POLITIK En kvantitativ studie kring politisk orientering och st?d till milj?politik i Sverige under kristider

Climate change is a major political challenge, and the public opinion can play a big role in addressing it. It?s therefore relevant to examine which factors influence individuals? support towards environmental policy. Previous research indicates that this can be understood from political orientation (Jagers m.fl 2018, s. 86-7).

Kommunalt självstyre i Enköping och Uppsala 1862 - 1887

Sweden was transformed to a democratic industrial society in the late 19th century. Political influence had been bound to the four estates, nobles, clergy, burghers and farmers. The reforms of the 1860s moved Sweden towards political democracy with universal suffrage. At the national level a two-chamber parliament was established in 1866. Political power should now be a function of economic status.

Sverige och implementering av EU-direktiv : En fallstudie av badvattendirektivet och arbetstidsdirektivet

The aim of this paper is to explain and compare non-compliance of two EU-directives, ?the quality of bathing water? and ?the working time directive?. This study answers the questions: Why didn?t Sweden implement the directive on bathing water quality and the working time directive correctly? Are the reasons for non-compliance the same or different in the two cases? The paper is designed as a case study and with an explanatory attempt we explain why the two directives weren?t implemented correctly in Sweden. The theoretical approach is based on both general- and EU-specific implementation theories.

<- Föregående sida 59 Nästa sida ->