Gilla, dela och kommentera - användarnas inställning till tävlingar på Facebook

This essay is how companies are using Facebook to appear. The two companies in this study, Fritz Olsson AB Kalix and Promentum AB shows how Like, share and comment-contest communicates via Facebook. The purpose of this essay is to examine how Facebook users attitude and perception is to Like, share and comment- contest.The thesis was conducted in two parts, first a qualitative interview with the two companies that stand as examples in the paper and a quantitative online survey. The online survey was sent out to the 256 Media and Communication students at Umea? University, who read or has read the program from 2010 to 2016, via Facebook. The number of respondents was 69 students. The study is based in the theories of marketing, strategic communications and web 2.0.The results of the survey show that there are differences of opinion on how the setting is to Like, share and comment contests on Facebook. The companies have a good view of the contests, they have received positive feedback after the competition and plan to continue as long as there is an interest. None of these companies knew that there was a policy and guidelines from Facebook about how a contest should be designed. The majority of Facebook users who responded to the online survey consider that these contests are hidden marketing and that it fills the news feed with cheap nonsense. However there are some positive users to those who say it is easy and fun way to compete. Because it was a low response rate to the survey, it is important not to draw conclusions for all users, only look to those who responded. Based on the answers into this study shows that there are more people who have a less good attitude to Like, share and comment contests on Facebook than those who have a positive attitude towards them. 

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