Företag inom handel är underrepresenterade i litteratur kring Event Marketing. Kommunikationsverktyget som erbjuder interaktion tilltalar dagens upplevelsesökande konsumenter. Event Marketing som verktyg är i sin tur underrepresenterat inom Brand Management. På grund av Event Marketings aktualitet i dagens samhälle borde det teoretiska gapet studeras. Uppsatsens syfte var således att undersöka hur företag inom handel använder Event Marketing för att framhålla och stärka sitt varumärke, detta med hjälp av följande frågeställningar: Hur motiverar företag inom handel användande av EM? Hur arbetar företag inom handel med att säkerställa att EM får en positiv inverkan på varumärket? Vilka särdrag kan identifieras, inom användandet av EM, för företag inom handel? Undersökningen genomfördes med ett arbetssätt liknande det abduktiva genom öppna kvalitativa intervjuer med tre företag inom handel samt tre eventbyråer.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

The purpose with this essay is to find out ifneo-fascist connection will change the next generationscitizens (in this specific case ninth graders) opinions about a specific political party. In modern day Sweden,only one political party stands for political ideas that can be seen as neo-fascist (Sverigedemokraterna). Whatwould happen if the next generation citizens saw this connection and how would they respond? That?s whatthis essay is all about, are the students ?positive?, ?negative? or ?on changed? to a neo-fascist politicalparty? The studies research type is mainly of a qualitative nature butquantitative elements occur. The data iscoming from two classes of ninth graders that answered eight questions each.

The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

The main purpose with this essay is to evaluate how the characters of the sexually deviated was discussed during the sexual political debate in the 1960s, and if those apprehensions were reflected in SOU 1976:9 concerning sexual abuse. Furthermore, my prime intention will be to compare the reconstructed historical context, alias the sexual political debate, with the analyzed document, with the purpose to explicate why the anticipated political action weren?t sanctioned and implemented by the parliament. The analysis is carried out through a methodology that retrieves its primal premises from Quentin Skinners theories regarding the history of ideas. My most essential conclusions would be that there in fact existed an equivalence regarding the ideological framework between the radical axioms that was conceived during the sexual political debate and the stipulations that was formulated in the document.

This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

The purpose of this thesis is to investigate the democratization process in Kurdistan on the basis of consolidation democracy with focus on arenas defined by Linz and Stepan (1997), namely economic, political, legal, civil society and arenas of state bureaucracy. Furthermore, I intend to explain Kurdistan?s road toward democratization in Kurdistan from 1991 until today, with a focus on the years 2003-2012. The main results are that Kurdistan has developed conditions that support a future consolidation of democracy. However, there are weaknesses in the economic situation, rule of law and the arena of bureaucracy.

The purpose of this study is to examine political crimes in and women?s political activity in 18th century Sweden. The cases of political crimes which has been used range from 1700- 1789 and they form an outline of the patterns of political crime in this century. These cases contain different types of political crimes, but most common ar defamation of the royal family, defamatory writings, rumor-spreading and treason. To study women?s political activity, seven cases ranging from 1749 to 1758 have been more closely studied.

The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

When Deng Xiaoping introduced his reform program, he began China's transition from a plan economy to a socialist market economy. Liberal theorists often argue that there is an automatic link between ?free market? and ?democracy?, however this link is not evident in China. This contradiction constitutes the problem area of this thesis.With a theoretical framework containing ?totalitarism? and ?Tang Tsous culturalist approach? I have analysed the leadership of CCP (China's Communist Party) and its strategies to maintain the Chinese political system.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

Since the war ended in Bosnia and Herzegovina in1995 the country's economic and political crisies has grown dramatically. As in so many other Post-communist states the corruption has become a large problem for the whole society. The ethnic entities in which Bosnia is divided makes it possible for the national parties to operate and rule the same political propaganda that was the result of the war in the first place. However the international forces like the EU and the USA have made this kind of no non-centralised governmentship possible through the Dayton peace agreement, according to many experts this has to change in the constitution by any means possible if Bosnia will have a future. By the thesis of Professor Susan Rose-Ackerman the theoretical analysing tool should be followed for the situation in Bosnia and Herzegovina.

This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.

The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their customers and what kind of attitude they have towards using these tools.