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3232 Uppsatser om Point of purchase - Sida 16 av 216
Parallellimport och utvecklingen av EG:s konkurrensrätt
Parallel imports often lead to lowered prices and is therefore regarded as good from a consumer's point of view. From a business'point of view this is not always the case. When do parallel imports occur? Is it possible to prevent parallel imports to protect an introduction of a product in another member state? The purpose of this thesis is to present situations where parallel imports occur and to see if it is compatible with competition law to prevent parallel imports. Furthermore I will analyse the future development after the group exemption of vertical restraints enters into force in June 2000.
Är vi mogna för gröna bananer? : En kvantitativ studie om medvetenhet om faktorerna miljö, hälsa ocharbetsförhållanden är av vikt för att konsumenter skall välja ekologiska bananer.
Ekologisk konsumtion blir allt mer framstående i dagens konsumtionssamhälle, då dess negativa påverkan på miljö, hälsa och arbetsförhållanden är klart mindre än den konventionella konsumtionens avtryck. Livsmedelskonsumtionen står för en fjärdedel av den klimatpåverkan svenska hushåll orsakar och även om medvetenheten kring detta ökat så saknar många människor idag fortfarande kunskap om hur stor negativ påverkan konsumtionen av livsmedel faktiskt har för vår planet. Bananer är en av de allra mest besprutade frukterna och Sverige är det land som konsumerar flest bananer per invånare av alla länder där bananer inte odlas. Bananer är även en av de varor där skillnaden mellan ekologisk och konventionell odling är som störst.Syftet med den här uppsatsen är att genom en kvantitativ undersökning ta reda på om livsmedelsbutiker bör fokusera på faktorerna miljö, hälsa och arbetsförhållanden i sin gröna marknadsföring för att öka försäljningen av ekologiska bananer. Det empiriska materialet har samlats in med hjälp av webbenkäter som skickats ut till en urvalsgrupp.
Optimization of Burner Kiln 7, Cementa Slite
In this report focus is put on the combustion process at a cement plant. Combustion is the
heart of the cement making process and absolutely crucial to have under full control and well
optimized.
The fuel is put into the process through a burner pipe and this burner pipe is modified to
reach a more efficient combustion. The primary target is to enable burning of heterogeneous
alternative fuels and increase the production level. Other positive effects from this type of
optimization is lowered specific fuel consumption and lowered CO2 emissions.
A redundant burner is chosen for the project and overall the project steps are the following:
1. Installing a Jet air nozzle ring in a way so it can move both axially and radially due to
temperature changes.
2.
Med handen på hjärtat och kniven mot strupen : En kvalitativ undersökning av de svenska bokningsbolagens verklighet
This study focuses on the booking agencies in Sweden and their point of view on the reality with a focal point from the mass media perspective, which says that they have become rather wealthy because of the changes within the music business. The mass media describes the booking agencies situation as golden because of the economical and technological changes that more or less have paralysed the record industry. The study is performed with a qualitative approach and is based on interviews with relevant individuals from eight different Swedish booking agencies. These individuals have been chosen to match as many different segments in the booking agency business as possible. On account of the qualitative approach it is difficult to generalize the conclusion of the study.
Rätt kvalitet? -En nulägesanalys av byggbranschen
The purpose of this Master?s thesis is to study how university teachers look upon information literacy, what they consider the professional role of the academic librarian and how they value cooperation between the two professions. The methodology is based on qualitative interviews and is inspired by phenomenography. A limited number of qualitative interviews has been carried out in order to describe the attitudes and opinions of the university teachers related to my issue. I have also used the results of two theoreticians, Monica Hansen and Berth Danermark, who have studied cooperation between different professional groups.
Gröna generationsskiften : Särskilt om samäganderätt och mjuka frågor
Within the near future Sweden will be facing a large number of successions of ownership within the agriculture and forestry sector, which is why it is important to acknowledge the question of alternatives for transfer of ownership. The purpose of this thesis is therefore to analyze the existing law as well as the various options for how to transfer the ownership concerning succession of ownership within family-owned agriculture and forestry businesses. This thesis pays particular attention to the complexity of problems that refer to joint ownerships and the great importance of the emotional questions that arise when a succession of ownership is being implemented.A succession of ownership can be planned as well as unplanned. When implemented through inheritance the transfer to the younger generation is unplanned. There are several effects of an unplanned succession of ownership and these effects can be harmful for the company as well as the family.
Historiska berättelser ? en användbar undervisningsmetod?
Undersökningen gick ut på att undersöka om historiska berättelser är en relevant undervisningsmetod för att öka elevers historiemedvetande och fördjupa deras kunskaper. Kunskaper ansågs i detta fall vara fördjupad förståelse och empati samt faktakunskaper. Även elevers och lärares syn på undervisningsmetoden undersöktes. Undersökning skedde på en mindre skola i nordvästra Skåne i två niondeklasser. En berättelse och en Power Point konstruerades och den ena klassen fick lyssna till berättelsen och den andra till Power Point undervisning.
Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC
A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.
In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..
Community Supported Agriculture (CSA) - en väg mot ökad uthållighet? : en studie av Ramsjö gård
Over the past one hundred years, there has been an increasing globalization and
industrialization of the food systems. As a result, the distance between the production and the consumption of food has increased, both in time and space and in the minds of
people. There is also an increasing concern for the environmental effects of industrial
farming and the long distance transportation of food.
Sustainable agriculture and efforts to build more sustainable food systems has emerged in
opposition to the global food market. The definitions of sustainability usually include
environmental, social and economical aspects. To build more localized food systems is
seen as one way towards increased sustainability.
Vem är rädd för bannern där? : En studie om banners klickfrekvens
This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..
Bakom fasaden: Haninge kulturhus - en organisationsteoretisk studie med fokus på den fysiska strukturen
This master thesis aims to describe and examine Haninge cultural centre, inaugurated in 2002. We study the centre from an organization theory point of view, with focus on the buildings physical appearance. The question we want to answer is to what extent, and if, Haninge cultural centre fulfills the underlying vision, formulated by the municipality of Haninge. Is the centre the symbol of a new era of Haninge and a vivid democracy as it was meant to be? Is there a congruency between the image the building creates and the vision that was formulated by the municipality? We also seek out to see how the cultural centre relates to an older tradition of cultural centres.
Utflaggning och omstrukturering. : Sju verksamheter på sjöfartsintensiva Åland berättar om sina upplevelser.
This paper concerns the flagging out of merchant navy vessels and its consequenses. Flaggingout is method used by ship owners in order to gain advantages. Under a different flag, thevessel's legal residence become the subject of another country´s laws. Toward the end of thefirst decade of the 20th century ferry -and passangervessels trading in the Baltic Sea wereflagged out from Åland to the flag of Sweden. Flagging out to Sweden is not common but thespecific circumstances for this trade has made the Swedish ship's register interesting for shipowners.
Konstruktion av maskin för Tillverkning av sågblad
The saw blade producer, Håkansson Sågblad AB, patented in the U.S. a new blade profiledesigned specially to cut fish and meat. The most important advantage of that blade is that its teethare not set, therefore the material lost when cutting is really smaller. The special geometry of thatprofile made that nobody had found a proper way to produce it before.The goal of the outlined work is to develop a machine to produce these new blades in afeasible way.The research approach of the project can roughly be divided into three phases:1.- Invention and development of a proper distribution of blades to produce a big amount ofthem at the same time.2.- Research of the best production process to produce the blades.3.- Main design of the machine to produce the blades.In the Thesis these three points are carefully developed and studied in the form of the startpoint of a really bigger project. Some tests had been done in order to prove all the analytical ideasand the results obtained had been satisfactory enough to give Håkansson the start point of a bigbusiness.
Tests of optimal capital structure theory and pecking order theory using a binomial approach- a study of Swedish firms
This master thesis concerns whether Swedish non-financial listed firms act in accordance with the optimal capital structure theory and/or pecking order theory. The examined period is 1998-2004 and we discover that Swedish companies neither follow optimal capital structure theory nor pecking order theory. From our results we conclude that there exists no single point of the capital structure which is optimal. Rather it seems as if the optimal point lies in-between an interval from 0 to the industry average, where firms tend to be indifferent to their debt-ratios. Our results show that Swedish companies prefer internal financing followed by equity and as last choice debt issuance..