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3232 Uppsatser om Point of purchase - Sida 17 av 216

Äldre militärteoriers giltlighet imodern sjökrigföring

The amounts of theories that deal with naval warfare are many. Several of those are developed under the previous century when tactics and technology were in the eve of development. Many of modern thinkers within science of war often refer to older but recognized theories. The purpose of this essay is to examine if the old but recognized theories are of current interest in modern naval warfare. The questions that are used in this essay are, what is the characteristics of the war of Yom Kippur with Mahan?s offensive and Corbett?s defensive as a starting-point and are there any of the theories that are prominent.

Opion leaders and word-of-mouth - A Case Study of Masai Barefoot Technology

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

Miljöbilar - ett steg närmare en bättre miljö

This report concentrates on why more people do not choose an environmentally friendly car instead of a conventional car. To find this answer we have used theories that include decision - behavior and environment - philosophy. We have also made four surveys, which includes several interviews. The results of these interviews, together with the secondary data we have found, have been analyzed against the theories made by our choice. We have found that the stimulus that we have today isn?t enough to make more people choose an environmentally friendly car instead of a conventional car.

Det mänskligas livsluft. En ideologianalys av Krusenstjernafejden.

The purpose of this Masters thesis is to examine the debate concerning Agnes von Krusenstjernas Fröknarna von Pahlen-novels from a ideological analytic perspective. This debate came to be called The Krusenstjerna feud Krusenstjernafejden and was most intensive in the years 1934-35 after Porten vid Johannes and Älskande par had been published. We examine 8 articles using a text analytic method. We have limited ourselves to public material that is available in Swedish press and Swedish magazines. Our ambition is, through this, to determine the articles authors political point of view and ideas of preference.

Bärbar - ett hållbart tygkassekoncept

Portable is a project with its starting point in plastic bags, how they negatively affect our planet and how people´s patterns of behavior and qualities of life are affected when people try to live more envi¬ronmentally friendly. Now we have reached the point when peoples way of living and consuming in the western world has to change. This is nothing new and we can now see that sustainability is start¬ing to get attention in every area.Today plastic bags are used on average for 12 minutes. Only one out of 200 is reused, and then only once . This is not sustainable at all.

På väg mot flerstämmighet : Svenskämnet och medialiseringen

Abstract The use of electronic media plays an important part in the life of youth and especially Internet and mobile phones are important in the social and cultural networks of youth. The first step of this thesis is to examine the ICT-based activities of upper secondary school students through an online survey. The second step is to examine what didactic implications can be derived from the ICT-based activities in the subject of Swedish. Results from this survey and national and international research show that young people spend the majority of their leisure time on the Internet. The result also shows that media activities displace other school related activities such as traditional reading and writing.

Inredningskoncept för vägambulans : Ett examensarbete vid Industridesignprogrammet 2011

The subject of this bachelors degree project is an interior layout for road ambulances.Landstinget Västernorrland (LVN) wanted a layout concept that would be used to com- municate their design intentions to the ambulance producers during their purchase process.Designing ambulance interiors is an extremely complex process since there so many fac- tors to take into consideration. It ?s not just about taking the equipment and place it where there is space left in the cabin. You have to start with the user in focus and the tasks that are to be performed in the ambulance environment.It ishard to find design solutions that will fit 100% of the ambulance personnel?s working routines for 100% of the tasks.

Entreprenörernas åsikter om Sydveds samarbetsförmåga :

This report is the result of a questionnaire survey done in cooperation with the company Sydved and their contractors. The investigation concerned all their ordinary contractors. The main goal with the study was to find out the contractors opinion about the current cooperation conditions with Sydved, their opinion about the future and how to improve the cooperation. All contractors got a questionnaire to fill in and return within a given date. The percentage of answers was 48 % at the first stage and further 11 % answered after reminder. The result of the investigation indicated that the contractors in general have a positive attitude to Sydved and the way that the company acts.


Healing, häxor och helhetstänkande. En studie av new age- litteraturens tillgänglighet på folkbibliotek

The purpose of this masters thesis is to find out if public libraries provide new age materials or not. My research is done using the point of view of the library users. Do they think libraries hold a sufficient amount of new age literature and do the users find this literature of good quality? To find an answer to this question, interviews have been made with a number of library users interested in new age related issues. Interviews have also been made with librarians, to get their point of view on this rather controversial subject.

Doktorander och e-böcker ? en användarundersökning

The purpose of this thesis is to study the usage of and attitudes towards electronic books among graduate and PhD students at Karlstad University. The main questions are: How do graduate and PhD students use electronic books? To what extent are electronic books used compared to printed books? To find the answers, a user study was carried out at Karlstad University library. The results show that a majority of the respondents are aware of the possibility to use electronic books but prefer to use printed ones if they have to choose. Many respondents also complained about difficulties reading a text on the computer screen.

skönlitteratur i det flerspråkiga klassrummet

The aim of this paper is to examine why Swedish teachers and multilingual secondary   school pupils think it is important to read fiction, how Swedish teachers work with fiction in the multicultural classroom and how they motivate their multilingual pupils to read more by adapting fiction to their capabilities and experiences. We have done interviews with four Swedish teachers and 12 multilingual pupils. The following questions are the starting point of this essay:Why do Swedish teachers and multilingual pupils think that it is important to read fiction?  ?How can the Swedish teachers in the multicultural classroom motivate their multilingual pupils to read more fiction?The result of this paper showed that both the Swedish teachers and the multilingual pupils thought it was important to read fiction because it partly gives themselves the opportunity to acquaint with other cultures and it helps them to improve their language. The teachers motivate their multilingual pupils by reading out loud, reading in groups and by minimizing language difficulties that may occur in the fiction.

Russinen ur kakan: - uppföljning av kampanjer i byggvaruhandeln

The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.

Fast etableringsställe : En skatteplanerares dröm?

This master?s thesis will examine the concept of ?fixed establishment? in VAT-law. The concept can be found in the new EC-directive on the common system of value added tax, however it has existed for thirty years in previous directives. Despite this, the legislator has never provided a proper definition of the concept. Its meaning has therefore evolved through the case-law of the ECJ.The Court has put forward a number of criteria which are all to be met if a fixed establishment is to be at hand.

Socialtjänstens Vårdnadsutredningar : En rättsociologisk undersökning om Socialtjänstens utredningar och rättstillämpningen i vårdnadstvister.

The aim of this study is to look how the Social Service has handled custody issues. The study has a legal and social aspect with a purpose to investigate how the law affects the social administration as well as the family. During a period of one year a quantitative and qualitative study was performed within the social administration in a nearby community. The study focus is partly on the relationship between the law, family and society. The main questions have been: Which one of the parents, mother or father, did in fact get the custody and why? How has the children?s point of view been reported in the inquiry? A child needs a well organized everyday life in a preferably conflict free environment.

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