In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products
Point-of-choiceConsumer BehaviourIn-store marketingHealth productsObservationsManagement of enterprisesFöretagsledningManagementBusiness and Economics
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products.