Syftet med uppsatsen är att undersöka förutsättningarna för ett samarbete mellan de interna intressenterna i en stads varumärkningsprocess.Utifrån uppsatsens syfte har en kvalitativ undersökning genomförts i form av sju intervjuer med intressenter inom den varumärkesbyggande processen i Södertälje. Vetenskapliga teorier med inriktning på främst varumärkning av städer och samarbeten har används vid analys av den inhämtade informationen.De slutsatser vi har dragit i denna uppsats är att samarbete som strategi är möjlig men att denna kan inneha sina begränsningar när en stad skall varumärkas. Genom att undersöka den varumärkesbyggande processen i Södertälje har vi uppmärksammat den komplexitet som föreligger hos varumärkning av en plats med flera intressenter. Förutsättningarna för ett samarbete mellan de interna intressenterna inom turism- och besöksnäringen i Södertälje anser vi vara möjligt genom engagemang, delat ansvar och kommunikation. Vi anser dock att det ur ett större perspektiv, då en hel stad skall inkluderas, kan uppstå motsättningar om näringar som inte kände en naturlig roll att deltaga skall inkluderas i den varumärkesbyggande processen..

In this thesis I try to examine the consumtion among people that are retired and therefore can be considered as being in the third age. This studie is carried out in Norrköping, with interviews of people living in or close to Norrköping. I have used theories about the third age, consumtion and the space of the city. I have examined the importance of the city space as a meeting place and where the elderly buy the things they need for there everyday life. I also try to examine if the things they buy has an importance that goes beyond the immediate use, such as communicating a persons status to others.

This thesis examines the perception and use of the school library for students at an Upper Secondary School. The school has a high frequent of immigrant students, and the students interviewed all have an immigrant background. The intention was to find out how the students used the school library and what perception they have of the school library. The method used was semi-structured interviews with eight students, both males and females, who studies different educational programs. The instrument of theory was that from Elisabeth Tallaksen Rafste?s theoretical framework.

We want in this paper, by using participant observation and qualitative interviews, comecloser to an understanding of what meaning a language café might have for the peoplewho go there. Many of the visitors are people who recently moved to Sweden and are inthe middle of a process of learning Swedish. We want to get a further insight into howthey feel about their situation and what the social encounters on the language café mightmean to them. The purpose is to examine how this can have significance for the identitydevelopment of the visitors.The result shows that the language café is an important place for the visitors because itis the only place they can go to in order to practice speaking Swedish, which isimportant for them to find their place in Sweden. The language café also fulfils animportant function of a place where the visitors can receive an understanding of theSwedish society and reflect about it, but also a place for self-reflection to see theopportunities in the situations they find themselves in.

By using pollen analysis and 14C-dating, the history of vegetation and land use at the old shieling place (Sw: fäbodställe) Öjingsvallen in Ängersjö parish, central Sweden, was studied. The aim of the study was to answer the following questions: 1) When was Öjingsvallen established as a shieling place? 2) What was the land use at Öjingsvallen? 3) Was the use of Öjingsvallen as a shieling place affected by the agricultural crisis in the 14th and 15th centuries? 4) Is there any relation between the establishment and land use of Öjingsvallen as a shieling place and the historically known increase in the number of shieling sites known to have taken place in the 16th and 17th centuries? 5) Was the use of Öjingsvallen as a shieling place affected by the iron production in the area? According to the study, Öjingsvallen was probably established as a shieling place during the period A.D. 300-700. The main land use at this time was forest grazing.

As companies exert themselves to find new ways of achieving market dominance and stronger brands, the phenomenon co-branding has become increasingly popular. By cooperation between two different firms the combined effects can result in synergies not only on the balance sheet, but even through softer values such as Brand recognition, equity and larger market share. Recently the fashion company H&M launched a collection together with the esteemed fashion designer Karl Lagerfeld. The objective of this paper is to examine the effects the collaboration had on consumer?s attitudes towards the two brands.

Nation branding innebär att profilera och varumärka ett land. Här ingår att kommunicera immateriella värden såsom det upplevelsebaserade, och att visa på det unika med landet. Globaliseringen har skapat förändringar som gör att Sverige inte längre klarar sig på att vara välkända enbart i Europa. Ökad handel med områden där Sverige är relativt okänt betyder att Sverige måste kommunicera sitt varumärke på ett nytt sätt. Syftet med studien är att undersöka hur kommunikationen för profileringen av Sveriges nation branding ser ut, med fokus på webben som kanal.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

We want in this paper, by using participant observation and qualitative interviews, comecloser to an understanding of what meaning a language café might have for the peoplewho go there. Many of the visitors are people who recently moved to Sweden and are inthe middle of a process of learning Swedish. We want to get a further insight into howthey feel about their situation and what the social encounters on the language café mightmean to them. The purpose is to examine how this can have significance for the identitydevelopment of the visitors.The result shows that the language café is an important place for the visitors because itis the only place they can go to in order to practice speaking Swedish, which isimportant for them to find their place in Sweden. The language café also fulfils animportant function of a place where the visitors can receive an understanding of theSwedish society and reflect about it, but also a place for self-reflection to see theopportunities in the situations they find themselves in.

The purpose with this thesis is to understand the relationship between a square?s design and its function as a public meeting place, were Sundstorget in the city of Helsingborg is used as a study object. The architect Jan Gehl developed a theory of people?s outdoor activities in his book Livet mellem husene (1996). He divides the activities in three categories; 1) necessary activities, 2) optional activities and 3) social activities, which are differently affected by the place?s design.

This essay takes its point of departure in the need for modern day public libraries to legitimize their place in today?s society. Societal changes call for constant reinvention of libraries and as part of this reinvention, new light is being shed on the public library?s role as a meeting place. By investigating contemporary debate articles published in Bibliotek i samhälle and Biblioteksbladet, two major Swedish library magazines, this essay aims to categorize and compare different conceptions of the library?s function as a meeting place.

Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats är dels att undersöka hur invånarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumärket. Dels att föreslå riktlinjer gällande hur Kalmar kommun ska involvera invånarna i kommunens varumärkesarbete. Metod: Studien bygger på fallstudie av Kalmar kommuns varumärkesarbete.

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.

The present essay aims to understand the work of art as place on the basis of Martin Heidegger?s conception of work in Der Ursprung des Kunstwerkes from 1935. That is, a place that cannot be understood in accordance with the physical-technological space, but which cannot either be thought of as mere temporal spacing. This is accomplished by reading Der Ursprung des Kunstwerkes through the shorter essay Die Kunst und der Raum from 1969. Despite the time difference, Die Kunst und der Raum opens up Der Ursprung des Kunstwerkes in such a way that the work cannot be understood as if it were only a temporal event ? as the cause initiating a temporal process or succession of truth.