AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

The main focus for this essay is to describe the relationship between human and nature through a material investigation that takes its shape through sculpture. With the help of a fairytale-like story the reader can share the creation of the sculpture and how my thoughts flow through the process that will result in an exam project. Rooted in earlier projects I discuss the crash between civilization and the wilderness as well as talking about the likeness of the creative process and child play. I also discuss the body's place in the forest and the loneliness that we humans created that has cut us off from the rest of the creatures and plants in the forest. My aim is that in the final piece I will create a fiction place where these can be joined together again.

This Master thesis is about how to involve young people in a creative process. The aim is to see what methods can be applied to make them reach the kind of knowledge they need to be able to contribute to the creation of a memorial place. Issues such as if a place that displays death has a right to exist in an urban environment or why young people should be involved in the creative process are brought up and discussed in this thesis.The memorial place that the young people contribute to is unique, in some sense, due to it not commemorating any special event or person. The purpose of the memorial is rather to serve the public when larger catastrophes occur or to serve individuals who do not have a grave they can visit to commemorate their loved ones. The idea is to place the memorial in an urban setting in the city of Borås.In this thesis the process that the young people participate in is reported in a form similar to a diary where the reader can follow the developments of the young participants, from how they gain knowledge to how they develop their ideas.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

Stage Design is design for action and contains décor, side-scenes and properties, as well as costume and grease-paint. The one responsible for this is the Stage Designer, who together with the Director, creates the best conditions for the actors to perform in. The stage, where the play takes place, could be either in a theater, an auditorium, or in another sort of room, at another place, inside or outside, and where the place itself inspires to theatrical performance and expressions. This type of theater is called Site-specific theatre. Two examples of this is the workshop ?Skogen sjunger? (eng.

During the last years the number of Swedish detective stories which take place in the province outside the big cities has increased enormously. In this study I have analysed the novels by the three authors Viveca Sten, Åsa Larsson and Johan Theorin to investigate the connection between the milieu and the story and in what way it is involved in the crime riddle.They all keep to the formula of the classical detective story but represent different variations within this formula. In spite of the differences in their stories the basic pattern is the same. As their protagonists the authors are emotionally connected to the place in the novels. This connection it strengthen by the authors themselves as well as the publishing companies when introducing them on the market.

This bachelor?s thesis describes a qualitative case study of a public library as ?third place?, a place besides from home and workplace visited frequently for conversation. The subject is chosen because of the many roles of public libraries. The main query of the study is ?What view does the public library have of its role as third space and how does that relate to the way utilization of the public library as third place is seen??.

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

Purpose: The purpose of our thesis is to analyze the application of models from product branding on job-seeking business students as a way to establish a personal brand.Conclude: We found that the principles of product branding closely resembles those of personal branding and are therefore applicable. The models that build a products brand can do the same for a business student. Thereby we can conclude that personal branding does derive from product branding..

The purpose of this essay has been to find out how adolescents from Södermöre in the municipality of Kalmar experience the central place Kalmar. It has also been the intention to make clear, whether the relation between the adolescents and the central place Kalmar could be described as a centre-periphery-relation. The basis of this essay has been interviews of all together nine adolescents.A centre-periphery-situation can according to the theory be discovered by analyzing three categories: culture, economy and politics. If the centre dominates the periphery in one of these three categories, a centre-periphery-situation exists. The theory also says that the people living in the periphery experience less kinship with the people living in the centre.The adolescents from Södermöre showed to experience the central place Kalmar in a way, that can be described in five categories: travelling mostly by bus, unfair distribution of the resources of the municipality, political equality, social equality and the awareness of the central place Kalmar as the place ?where everything is located?.When it came to economy and politics, no indications of a centre-periphery-situation were found during the interviews with the adolescents.

The purpose of my essay is to study the current debate on public library as a meeting place in the Swedish daily press. I have examined how the meeting function is used and how it is perceived and what it might mean to the public library. Through a selection process, I chose 18 relevant newspaper articles from the year 2006 to 2012. By implementing a content analysis, three themes were distinguished; ?the meeting place as a place to reside on?, ?the meeting place as an inclusion? and ?the meeting place as a culture and activity house? I have used Andersson, Scot-Hansen and Rabers theoretical models of the library's roles for my analysis.

Städer blir i dagsläget mer och mer konkurrensutsatta och trenden är att samhället förändrasfrån ett industrisamhälle till att vara mer upplevelseorienterat där framför allt turistnäringen blir allt viktigare. Genom strategiskt varumärkesbyggande har städer möjlighet att skapa sig ett starkt varumärke som kan frambringa en konkurrensfördel.En svensk stad som har arbetat framgångsrikt inom detta område, som i teorin kallas city branding, är Göteborg genom sitt bolag Göteborg & Co som aktivt jobbar med marknadsföring och destinationsutveckling. I denna studie undersöks hur Göteborg & Co har arbetat med att utveckla Göteborg till en framgångsrik destination.Undersökningen har genomförts genom en kvalitativ studie med respondenter från samtliga affärsområden inom Göteborg & Co. Resultatet visar på att varumärket Göteborg har skaffat sig en styrka genom Göteborg & Co:s arbete med faktorer som långsiktighet, helhetstänk, framtidsvisioner och framförallt; samverkan..

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.