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3399 Uppsatser om Place brands and place branding - Sida 41 av 227
Samarbete inom arbetslaget : -några pedagogers syn på samarbetet med sina kollegor
AbstractThe purpose of my essay is to describe how some educators perceive the cooperation that takes place every day in the team to wich they belong. To do this, I have implemented six qualitative interviews with educators at two diffrent workteams. I based my questions on three scientific questions:- How does the cooperation in the team work?- How has the cooperation between the various kind of educators developedsince the pre-school class and the leisure-time centres was integrated with the school?- Which conditions exist for a good cooperation?The result showed that there were both similarities and differences between the teams, but common to both teams was that the educators felt that there have been some major positive changes to the cooperation in the teams in the last few years and that they were fairly satisfied with how the cooperation of their teams function now. Mostly they cooperates during school hours with various school projects, but questions concerning the pupils wellbeing is also an important area of cooperation.Since the integration was implemented, the cooperation has become more equal and the various educators have found their respective roles.
O färdighet : skolan skola skolas
Hur ritar man en bra skola? Rolig, stimulerande, trivsam och trygg. Frisinnad nog att delta i skolans process av ofärdighet i idog strävan mot ständigt nya färdigheter. Som utvecklas hand i hand med eleven, läraren och pedagogiken..
Employer Branding i byggindustrin - En studie av tre svenska företag ur ett genusperspektiv
Byggbranschen är en av de mest könssegregerade branscherna på den svenska arbetsmarknaden, vilket innebär att män och kvinnor återfinns inom olika yrkesgrupper och därmed har olika möjligheter och villkor. Prognoser beräknar demografiska förändringar de närmsta femtio åren och ett krympande arbetskraftutbud av individer i arbetsför ålder. Därmed blir det allt viktigare för arbetsgivare att utforma hållbara HR-strategier och en strategi som kan hjälpa dem i den hårda konkurrensen kring en krympande arbetskraft är Employer Branding. Begreppet myntades 1996 av Tim Ambler och Simon Barrow och grundtanken är att marknadsföra företaget som den bästa arbetsplatsen att arbeta på, både mot anställda och arbetssökande.Syftet med uppsatsen är att analysera hur tre företag inom byggindustrin använder sig av Employer Branding, samt hur strategin används för att anställa kvinnor. Genom min studie vill jag också synliggöra den horisontella könssegregering som finns i byggindustrin.
Smittskyddsrutiner vid flytt av djur mellan djurparker
Animals in zoos live in small enclosed areas. If a pathogen is introduced to the zoo, the animals are extremely vulnerable. The highest risk of introducing new pathogens occurs when new animals are introduced to the collection. Therefore it is essential that zoos have a protocol in place for disease prevention.
This review has studied literature on the subject of disease prevention protocols when translocating animals between zoos.
Fysisk aktivitet- En social gemenskap : Motionsgympans effekt på den upplevda fysiska och psykosociala hälsan
Background: Examinations with the intent to assess neurological functions and level of conciousness are common in neurocritical care, but the effect on the patient is not entirely researched.Aim: The purpose of this study was to describe the patient?s situation at the neurological wake-up test concerning the environment, nursing interventions and the possibility given the patient to become awake, and if these conditions affect the outcome of the wake-up test.Methods: A quantitative observational study took place at a neurocritical care unit, where 20 patients were observed from interruption of sedation to the neurological assessment, which was performed by a neurosurgeon or a specialized critical care registered nurse. Nursing interventions, environmental factors and physiological parameters were documented.Result: Twelve intervention varieties to control patients? physiological parameters were used. CPP > 80 mmHg was found in 90 % of observations.
Skolbibliotekets betydelse ur ett elevperspektiv
The purpose of this Master?s thesis is to examine what the data from recent Library- and Information Science studies tell us about the importance of school libraries in a student perspective. Our theoretical framework is built upon Elisabeth Tallaksen Rafste?s concept about the values of school libraries to students. Our aim is to investigate how students between the ages of 15 and 18 use and experience school library.
Bilden av Sverige i morgondagens EU : offentlig diplomati i en föränderlig värld
Purpose/Aim: The purpose of this paper is to describe how a number of strategically selected employees at the Swedish Institute, with the purpose to promote Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the EU's common communications platform.Material/Method: The method used in this thesis is qualitative interviews. The reason why I chose this method is because I consider it to be the most appropriate in order to collect information about how these selected employees at the Swedish institute regard the challenges that lay ahead in terms of nation branding within the European Union.Main results: On the basis of the results I have gained by dint of the analysis, it can be concluded that it is of utmost importance to take the societal changes, which are a result both of the worldwide globalization and the EU cooperation, into consideration when designing a future communication strategy for the Swedish Institute. The nation-state continues to play an important role in Sweden, but its importance is declining as the EU cooperation is progressing. The citizens? identity plays a crucial role in designing a nation?s communications strategy, and from the analysis I conclude that we move not from a Swedish to a European identity, but towards a pluralistic union where multiple identities meet under one umbrella; the EU..
Vad gör biblioteken på Facebook och Twitter? En studie av fyra folkbiblioteks användande av sociala nätverk
The aim of this Master thesis is to describe why and how public librariesuse the social networks Facebook and Twitter. The focus is to study whatbrought about their use, how the work is carried out, ideas and objectivesbehind the use and what libraries actually convey on the networks. Themethodology is twofold: semi-structured interviews with responsiblepersonnel at four Swedish public libraries, and an ethnographic contentanalysis of four months of the libraries' status updates and tweets onFacebook and Twitter. The theoretical framework consists of a model forthe roles of the public library in society, and of discourses about thepublic library in media.Results indicate that social networks are used to market, make accessibleand inform of the library's resources and services. Furthermore, networksare used to communicate/interact with followers and to inspire people toread.
Förslag till förnyelse av en villaträdgård i Limhamn, inspirerat av egnahemsrörelsens trädgårdar :
The population growth in Europe and with that in Sweden was enormous
under 18th century. The results became housing shortage in large part
of Europe.
Tight residency/ inhabited, poverty and emigration were series of social
questions in Sweden.
Private house (egnahem) as in the beginning was an idea from England and
Germany became a political measure and the answer at those miserable
social circumstances in Sweden.
The purpose with the private house (egnahem) was to help those new
people moved in to towns with place to live and counteract movers to
towns and emigration. With the governmental loan and land availability
that some municipalities and wealthy people contributed with, could
people get a place to live with the small garden.
The city garden (trädgårdstaden) with their future idealistic idea/utopia,
English gardens, ideas with roots in the old-fashioned gardens (allmogeträdgårdar)
and lots of books and periodicals were the source of inspirations.
From these the private house gardens (egnahemsträdgårdar) were
born.
Object for my study is my and my family?s own house in Limhamn,
south west of Malmö which was built in 1912 under private house gardens
era. The garden and the building have still trace and element from
the time of private house.
My suggestion is inspired by the private home style with a new thinking
design that answers to daily need and the busy life style; a rather easy to
maintain for green environment.
A more relaxing and peaceful garden with simple design, a garden
despite that it is surrounded by neighbours and streets invites in harmony
and dreams..
Wermland Forever? : En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i Wermland Forever
Titel: Wermland Forever? En underso?kning om hur Karlstads kommuns varuma?rkesidentitet avspeglas i tv- serien Wermland ForeverSyfte: Syftet med uppsatsen a?r att belysa hur en stads image kan pa?verkas av en enskild marknadsfo?ringsa?tga?rd. I det ha?r fallet sponsring av tv-serien Wermland Forever som efterfo?ljdes av sa?va?l tittarstorm som la?ga tittarsiffror. Karlstads kommun mottog dessutom kritik fo?r sitt samarbete da? ma?nga ansa?g att tv-serien gick emot Karlstads kommuns va?rdegrund.Fra?gesta?llningar: Hur ser Karlstads kommuns varuma?rkesidentitet ut? Hur ser Karlstads kommuns varuma?rkesimage ut? Hur uppfattas bilden av Karlstad som visas upp i Wermland Forever? Hur ser fo?rha?llandet ut mellan Karlstads kommuns varuma?rkesidentitet kontra varuma?rkesimage ut i relation till Wermland Forever?Teori: Uppsatsen baseras till stor del pa? Simon Anholts fyra aspekter av ett varuma?rke samt Hart & Stachows ramverk fo?r att ma?ta Karlstads image.
En lärande organisation? - Kompetensutveckling inom en Polismyndighet
This essey discuss competence development for the employees in a unit of the Swedish police authorities. The purpose with this survey has been to show an understanding for how this unit within the Swedish police authorities works with competence development and what kind of competence investments they carry out and also why competence development is important in their organisation. To answer the purpose of the survey and the questions a qualitative method has been used remaining interviews with five involved respondents working in the investigated unit. The result shows that needs for competence development are made clear during meeting for personal development and during the local educational council inventories. Competence development for the employees is prioritated for the policemen comparing to the civil employees on account of that the policemen have a demanding work and they have to develop their work all the time because of the resisting circumstances.
ATTITYDER, VÄRDERINGAR och INSTÄLLNING till FRAMTIDA ARBETSLIV : ?En kvalitativ studie med sex unga kvinnliga beteendevetarstudenter?
The purpose of this paper was to investigate what young behavioral science students, born in the 1980s, think is important in their future work life. The purpose has also been to investigate what attitudes the behavioral science students have towards their future work life, and what place work has in the young behavioral science students lives. After clarification of above, the aim has also been to compare the results with former research. Thereafter the purpose has been to investigate whether traditional work motivation and job satisfaction theories are applicable for young people today. The empirical material is based on interviews with six women who study behavioral science at various levels.
För vem kommenterar du? : En studie om interaktion mellan H&M och deras användare på Facebook
This essay addresses the subject social interaction in the social network named Facebook. The studied interaction took place between the Swedish clothing company H&M and the active visitors on the company page in the social network. The subject of social interaction in social media is an interesting field to study due to its vast range, the largely amount of people involved and it is of interest to see how the company and customers interact. The purpose of the essay was to study the interaction between the company and visitors. The statement of the problem is divided into four questions which is processing a deeper analysis of how the company page is used.
Finns det plats för employer branding i platsannonserna? : - en diskursiv analys av organisationers publicerade platsannonser år 1996, 2005 och 2014
Uppsatsen har som syfte att studera om, och i så fall hur, employer branding- tekniker tar sig i uttryck vid tre valda av författarna tidspunkter. Employer branding används av en organisation för att framstå som en attraktiv arbetsgivare. Vi har studerat platsannonsers bild och text, och åren som berörs är 1996, 2005 och 2014. Platsannonserna är hämtade från Dagens Nyheters platsannonsuppslag och summeras totalt till 60 platsannonser, fördelat jämnt på dem tre årtalen. Vi har valt att kategorisera materialets employer brandings komponenter i fyra delrubriker -materiella och immateriella erbjudanden, organisationskultur och organisationsimage.
Boende - en ny strategi: Marknadsföring genom ett event! Studieobjekt: Trelleborg
Syfte: Syftet med denna uppsats är att utröna hur events kan påverka boendeattraktionen till en stad och åskådliggöra andra påverkande faktorer. Metod: I vår uppsats har vi valt att använda oss av en kombination av kvalitativa intervjuer och en kvantitativ enkätundersökning. Vi utförde personliga semistrukturerade intervjuer med representanter från studieobjektet Trelleborgs kommun, medan enkätundersökningen genomfördes under två dagar i de centrala delarna av Trelleborg stad. Teoretiska perspektiv: Det huvudsakliga teoretiska perspektivet i vår uppsats utgörs av teorier kring Place marketing, Event marketing och Boendeattraktion. Dessa sammankopplas i en teoretisk referensram som ligger till grund för analysen.