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3794 Uppsatser om Place brand - Sida 46 av 253

Val av destination och reklam : En studie om faktorer som påverkar val av destinationen

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination.

Gatukonstens betydelse för den offentliga miljön!

Street art can be defined as an artistic expression, often anonymous and illegal, which is constructed in the public environment. The purpose of this essay is to provide a broad and balanced picture of what street art can mean. The aim is to examine street art as a phenomenon. What features has the phenomenon and in what ways is it important for the creators, spectators and place? This paper focuses on graffiti.

Flygvapnets förmåga vid räddningsinsats

Räddningsenheterna inom Försvarsmaktens vapengren Flygvapnet har som huvuduppgift att genomföra insatser vid flygplanshaverier. För denna uppgift bedrivs det regelbundna övningar där personalen får träna sina kunskaper och utrustningen testas. Utöver huvuduppgiften förväntas räddningsenheterna kunna hantera övriga olyckor som sker vid militära baser eller dess närområde, så kallade vardagliga olyckor. Ska vardagliga olyckor såsom brand i byggnad, brand ej i byggnad, trafikolycka, utsläpp av farligt ämne och drunkning/-tillbud hanteras är förmågan varierad. Mycket ny utrustning har tillförts på senare tid.

Faktorer som bidrar till att göra en arbetsplats hälsofrämjande : En intervjuundersökning på ett försäkringskassekontor.

Today we spend a lot of time at our place of work. Changes in the Swedish labour market have caused illness for many people. This has contributed to that many people have been reported sick. The purpose with this study was to investigate and deskribe factors the staff, at a social insurance office, identify as important for health at a place of work. Ten employees at the social insurance office took part in the study.

Barns bilder och skapande i kommunal och Reggio Emilia inspirerad förskola

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.

Fred i Mellanöstern? -en fallstudie av två förhandlingar i Camp David.

This study aspires to find an answer to what makes a negotiation for peace successful. In our pursue to do so we have chosen two cases to compare with each other through a set of different theories. The theories we believed could be relevant were ripeness/readiness, asymmetry, the strategies of mediation, intra-state conflicts and personal actors.The case-study consists of two negotiations that both took place in Camp David. The first one was between Egypt and Israel, 1978, and serves as the example of a successful negotiation. The second case was, again, with Israel but the counterpart was Palestine and took place in year 2000.

Opraktiska kvinnor och krossade hjärtan : En studie av melankolin och kvinnosynen i Jack Kerouacs Visions of Cody

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Den ordlösa kroppens närmande : Eidetisk och kroppslig perception i Harold Pinters The Dwarfs

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Det medeltida Visby : en kritisk studie av disskusionen om stadens etablering

Visby is a city that at first glance is of medieval origins. The popular image of scientists today is that the city was formed in the Middle Ages. According to some of the researchers Visby was formed during the Viking Age, it is based on the basis that the area has been used for a long period. Urban development in the Nordic countries is complex and there are different opinions as to why the Nordic cities emerge. It is important to shed light on the underlying process on why cities are emerging to provide clarity as to why Visby city is emerging.

Boulognerskogen : förslag till program för en stadslekpark

Boulognerskogen is a park in the central of Skövde that have had a health resort, paths for strolling, outdoor-bath, outdoor-sport areas and events. During the 1970:th there was a lack of interest for the park and very few visited it. By a motion from a resident in Skövde wich proposes that a city playground will be build in Boulognerskogen gave me an opportunity to investigate how the potential of the park can be used to create a funny and nice place to visit for children in company with adults. By a program that contains the main goals and design program for a city playground in Boulognerskogen, I wanted to present a proposal that could meet childrens needs to play and to use the conditions of the place to create places to play in, and where children in company with adults could be together. To reach this, I wanted to try different methods that could lead to a proposal that was well supported by children and adults, and wich was possible to use by the local authority in their further actions. The methods that I used was therefor an important part of the work. I have choosen to define the concept "city playground" as a greater playground situated in the center of the town that are suitable for outings and as a meetingplace, with a varation in playground attractions and promote children and adults to be together, aiming at younger children in the ages of 1-10 years in company with adults, but should also give space to activities of other groups.

Ett landskap av tro. En uppsats om eventuella kopplingar mellan l?mningar fr?n yngre j?rn?ldern och de f?rsta kyrkornas placering i v?stra ?sterg?tland.

For some time, there has been a general thought that churches built in the Early Middle Ages in Scandinavia, around the 12th century, directly replaced cult buildings or cult sites from the Late Iron Age. There are archaeologists who have criticized this and were instead skeptical that churches at all were built on places where a pre-Christian cult building existed. Several examples from Scandinavia contradict this and show a continuity of place and cult from the Late Iron Age to the Early Middle Ages. The aim of this thesis is through a spatial analysis, study Late Iron Age archaeological sites in the landscape around thirteen churches located around lake T?kern in the western part of ?sterg?tland, to see if there is a place and cult continuity from the Late Iron Age to the Early Middle Ages at the selected locations.

Döden i grytan : Östskånsk företagshistoria under 1900-talet i konserveringsbranschen.

?Death in the pot.? The Fruit and Vegetable Preserving industry in East Scania during the 20th centuryA Company History.At the end of the twentieth century, only one of the six companies previously active in the Fruit and Vegetable Preserving Industry in East Scania survived as an independent company: Kiviks Musterier AB. Actual production remains at two sites only. The aim of this study is to determine the reasons for this development. The companies included in the investigation are AB Bjäre industrier, Gustaf Bong AB, Kiviks Musterier AB, AB Ruuthsbo konservindustrier, Th.

En balanserad rapport? Om svenska medier i Egyptens andra revolution

This bachelor thesis is a critical study in which we are studying if the swedish reports of the so called ?second revolution? in Egypt have been objective. We have been studying this by using Jörgen Westerståhls objectivity model and we have chosen to investigate whether the reports have been objective balance-wise. The second revolution is a term which describes the protests and demonstrations that led to the military action in which the elected president Muhammad Mursi were forced to resign on the 4th of July, 2013The study includes articles from five leading Swedish newspapers, Aftonbladet, Dagens Nyheter, Expressen, Göteborgs-Posten and Svenska Dagbladet. We have been studying all the articles that include the word ?Egypt?.

Flöden och processer på Fristadstorget

This thesis is about Fristadstorget in the city of Eskilstuna and how the square flow together with the user orientation could be improved. This work focuses on how public spaces best satisfy users through architecture, cognition and information interpretation. I've looked at people's movement patterns in Fristadstorget, with the help of observation from strategic locations. While I also integrated the city?s surrounding and taking in information from already existing buildings around the square.

Beteende på offentliga platser

Several theoretic and environmental psychological models establish a connection between the environment and the reactions of humans and the research support that there is a mutual influence between individual, environmental and behavioral factors. You often assume that a person both can influence and be influenced by the surrounding environment. This is evident, but it is less obvious how a given physical design influence people?s immediate behavior in the city. The aim of this study was to investigate if the physical design of a place influences people in an urban environment and to investigate how the behavior is influenced.

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