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3127 Uppsatser om Place Branding - Sida 38 av 209
Barn av vår tid : Ett inredningskoncept för ett ungdomscenter
In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..
10 000 nya invånare till Luleå! : En studie om en kommuns platsmarknadsföring i sociala medier
Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study is to investigate how a democratic-controlled organization such as Luleå Municipality uses the social media Facebook in its placemarketing, to highlight a place of scale and to attract new residents and stakeholders to move to or visit the city. In order to answer the purpose I have with the help of a critical discourse analysis examined how Luleå Municipality using social media Facebook in their marketing of Luleå as a place. The results were then analyzed using theories of placemarketing, Norrland and the market-oriented municipality.
räv&hare : Kollektion av ekologiska barnkläder från ett hållbart perspektiv, och med barnets behov i fokus. Strl. 50 - 92 (0 - 2 år).
In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..
Integration av handel i ett platsvarumärke : en fallstudie av Västervik
The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik.This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected respondents who have different backgrounds, but with competence in different problem areas that we investigate in this thesis.We have, in this qualitative thesis, found aspects that Västervik should consider if they want to succeed with an integration of commerce in the brand. We have through a model found common facets that commerce and tourism shares and which Västervik should consider in the process of branding the city.The results of this thesis are presented in chapter six, there we also have featured reappearing tendencies that consider the development of commerce and how the commerce could be integrated in the brand Västervik..
Vila i grönska. Gestaltningsförslag av en askgravplats till Tidaholms kyrka
Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Trädgårdens hantverk och design 21 hp.
Planering av lägerområden : exemplet Sjöröd
This is a final thesis on the landscape architecture
program at the Swedish University of Agricultural
Sciences. It is the end of five years of studies and
comprises 30 ECTS.
This thesis is about the camp area Sjöröd, located
by Gyllebosjön (the Gyllebo Lake) on Österlen in
Skåne, southern Sweden. The thesis results in plan
for how the area could be used in the future. It also
raises the questions; what scouting of today is, how it
is to be developed for the future, what a camp is and
which aims the scout movement has set up for itself
and its activities. The thesis also treats what is typical
for Skåne, for Österlen and for the area around
Sjöröd as a starting point.
Att kommunicera eller icke kommunicera : Att utforma platscentrerade mobila sociala plattformar för att främja interaktion mellan främlingar
Communication between people who already know eachother, and who use a social online platform to do so, have been thouroghly studied for years. Thus, the majority of the people we connect with on a day to day basis are friends and acquaintances. As children we were taught not to talk to strangers, and as we grew older we learned to avoid people who act suspiciously. These and many other factors are part of the reason we avoid strangers, but are we doing so wrongfully? Studies have shown that there are many benefits in everyday interaction with strangers, some of which are an estimated increase in happiness and letting people seemingly forget about previous grievances.
Sambandet mellan ökat deltagande på arbetsmarknaden och ett mindre segregerat boende : En studie om boendesegregationens utveckling för flyktingar från forna Jugoslavien i Gävle kommun
Under första halvan av 1990-talet pågick den dödligaste konflikten i Europa sedan Andra världskriget. Som en direkt följd av Jugoslaviens upplösning tog Sverige under kort tid emot över 70000 flyktingar från konfliktområdet. I skenet av dagens flyktingströmmar från konfliktdrabbade områden i Mellanöstern rapporterade Arbetsmarknadsdepartementet 2013 om ett lyckat inträde på arbetsmarknaden för denna grupp jugoslaver. I bakgrund till detta är syftet med denna uppsats att genom statistisk analys undersöka sambanden mellan ett högt deltagande på arbetsmarknaden och en minskad grad boendesegregation. Området för studien är begränsat till Gävle kommun.
Det skånska svärdet från 800 till 1300 e.Kr. : Fallstudie av 8 svärd
This essay discusses the development of swords in the southern region of Sweden, Skåne. It attempts to locate the areas in Europe where the swords were first made and, in doing so, trace the communication routes by which people traveled. The essay deals with aperiod of a few hundred years, from the late eighth century to sometime around 1300. In that sense, it is therefore also a time study tracing the cultural changes and developments in Skåne during the era of Christianization. Does the development of swords follow the overall changes in society, from an isolated pagan district to a Catholic European community, or not? In answering this question, eight swords were selected and put under closer observation.
Miljöledningssystemet ISO 14001 : En fallstudie av institutionen Vatten och Miljö, Sveriges Lantbruksuniversitet
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
By the Secret Fashion Concil. Project No 1 - jewellery collection
The Secret Fashion Council blends spirituality with fashion, art and design. This jewellery collection shows the connections between parapsychology and quantum physics, based on the study of matter and energy, that everything in the universe is built of vibrations. Many believe psychics have the ability to sense this. By using the skills of a psychic, the Secret Fashion Council invites the wearer to have the jewellery ?read? and evaluated in a most special way, tracing the wearer?s spiritual past, present and future.
Musikens påverkan på varumärket i TV-reklam
The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.
Den goda platsen : om varför vi tycker mer om vissa platser än andra
How can man´s place preferences be explained? What aspects influence our experience of place? This essay attempts to define a good place to be drawing from sources of environmental psychology as well as other landscape theories and relating these findings to the landscape architect?s field of work. Physical place properties, like physical elements and their juxtaposition in space are examined in relation to place preferences as well as psychological properties, such as place attachment and place identity due to cultural or social aspects.There are strong cross-cultural similarities in our place preferences but there are also some differences. Natural elements, like trees or water, are widely preferred over man-made ones, like buildings, roads or fences.Man seems to be sensitive for the balance between different place characteristics, like the balance between ?soft?, natural, elements and ?hard? man-made ones or the complexity versus the legibility of place.
Framtidens krav på kontorslokaler
Title: future demands for office spaceLevel: Final assignment for Bachelor Degree in Facility ManagementAuthor: Rickard Blomkvist & Nils WilanderSupervisor: Lars SteinerDate: 2012-05Aim: to examine how property owners can develop their properties to suit modern business needs and requirements of the office space they rent. Although the property owners should reason for their commercial properties will be attractive to the market. Investigate how a modern office looks like and in what are the trends?Issues used:What should property owners do to meet the new requirements of modern businesses place on the premises?How does the new work in the companies they use their premises?What is a good office today? Method: we used qualitative interviews to get answers to the issues.Conclusion: Today's office buildings have to be flexible so they can be adapted to the current tenant. Market mobility is high and the property owner must be prepared for tenants leaving.
St?ndsg?rdens ?vergivna tr?dg?rd: en studie av Kullen i Hova
The higher status homestead called Kullen is located on top of a small hill just outside of Hova in
V?stra G?taland. The house stands on a plateau surrounded by a stonewall. Aerial photos from the
1960?s shows what looks like a big parklike garden behind the house, with a gravel walk cutting
through on the length of the garden up to the house.