Syfte:Syftet med denna uppsats är att undersöka om det finns skillnader i hur män och kvinnor påverkas av annonsbilder. Ser män och kvinnor i generation Y samma saker i annonsbilden, eller finns här olikheter som påverkar deras syn på annonsbilden.Metodik: Uppsatsen är genomförd utifrån en kvalitativ forskningsansats. Det empiriska underlaget tagits fram utifrån fyra stycken semi-strukturerade intervjuer och två stycken köns-indelade fokusgrupper.Slutsats:Uppsatsens slutsatser är att respondenterna påverkades av annonsbilderna oavsett kön. Männen i studien gav oftare uttryck för känslor kring annonsbilderna som sedan kunde uttryckas i en fantasi. Kvinnorna däremot lät sin fantasi spegla deras syn och tolkning av annonsbilden som i sin tur väckte olika känslor hos dem..

The society of consumption exposes us to a lot of information, where advertisement constitutes an extensive part. Due to its expanding, advertisement receives a natural and obvious space in our everyday life. This study aims to investigate how social and cultural values can be mediated in advertisement. The focus has been put to ideas related to health and fitness in the advertisement of power drinks. The thesis takes social constructionism as a starting point, and combines image- and critical discourse analysis in purpose to analyze the Pictures.Sociology of consumption, construction of identity, lifestyle and everyday life all constitute an essential part of my analysis.

The essay is an effort to examine and define three examples of liminal dance performances through an aesthetic, hermeneutic and semiotic analysis. The examples are three dance or liminal performances, made by three different choreographers and performed at ?Moderna Dansteatern? and ?Dansens Hus? in Stockholm during September and October 2005. In the effort to determine the liminal and cross-over in the performances, the analysis focus on aspects such as: the character of the work, choreography, the use of scenery, stage light, requisites, conception of place and interior room, the use of costume and mask, the use of different media as text, Pictures, film, and music or not using any these, and the interaction with the audience. The analysis depends on a historical background and the use of literature in the subject.

The purpose of this bachelor thesis is to examine the views of the elderly and the caregivers that appear in brochures for the elderly and the discourses that can be found within. The data that the study is based on was collected and analysed using content analysis and Faircloughs (1992) critical discourse analysis. The theoretical frameworks that have been used are social constructionism, critical discourse analysis, assortment and protest, and New Public Management. The results showed two images of older people (I) the elderly as active and autonomous and (II) the elderly as passive and in need of help. The results also showed two Pictures of the caregiver (III) the caregiver and NPM, and (IV), the non-profit care provider as a complement.

The purpose of this study is to investigate if and how children acknowledge TV-commercials, and if that is the case, are their preferences in products a result of it? The study also investigates which TV-commercials that are broadcasted together with children?s programs and if and how the children acknowledge these. The studies are based on interviews and an exercise with Pictures that was carried out with two groups containing four children each. One group contained four children in the age of 6, and the other four children in the age of 7. The children are situated in a school in the Swedish countryside.

The purpose of this thesis is to provide a better understanding of how dairies use colour, picture and shape in order to influence customers? buying decisions of fruit yoghurt. In order to reach this purpose the research was conducted through case studies of three dairies. In this research three research questions were created with focus on the visual elements colour, picture and shape. The method of data collection was performed through interviews with dairies as well as documentations.

The aim of this bachelor thesis is to investigate how gender stereotypes appear in Swedish picture books. The investigation consists of literature studies and the method used is a text ?and picture analysis. By using this method, it allows us to interpret both text and Pictures in the books. It is carried through by consultation of Yvonne Hirdmans theory of how men and women are two different things and that man in this relation constitutes the norm.

Energy is an essential part of the society and for a sustainable future we need to use the energy resources in a sustainable way. The forest is Sweden?s most important resource for renewable energy and a higher production combined with shorter rotation periods (time from planting to clear cutting) can increase the access to energy. The tree genus poplar (Populus spp.) is interesting as energy resource as it has both high production and short rotation period. But browsing ungulates are a major threat to the establishment of poplar plants and therefore the poplar plantations need to be fenced in today. To use fences is expensive and time consuming; this makes it interesting to find more cost-effective solutions where there is no need to fence. The aim with this study was to look at the ungulates? occupation rate and browsing pressure in poplar plantations without fence.

This essay presents an examination of some aspects of an anonymous Italian fifteenth centurypainting, the Madonna in Adoration of the Christ Child with the Young John the Baptist, in theGothenborg Art Museum. My first aim is to understand its symbolic and religious content, and theother is to make an attempt at an attribution, or at least put the work in a likely environment,temporally and geographically. To the first end I analyse the image using Panofsky?s three stagemethod, and then make an iterpretation using the ?period eye? concept of Baxandall, especially froma religious viewpoit. Secondly, I try to define the style of the work mainly by analysing selectedparameters from a large number of fifteenth century Italian Pictures found in the photo archive ofthe Federico Zeri Foundation website on the internet.

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the Pictures from the campaign.

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

The essay is an effort to examine and define three examples of liminal dance performances through an aesthetic, hermeneutic and semiotic analysis. The examples are three dance or liminal performances, made by three different choreographers and performed at ?Moderna Dansteatern? and ?Dansens Hus? in Stockholm during September and October 2005. In the effort to determine the liminal and cross-over in the performances, the analysis focus on aspects such as: the character of the work, choreography, the use of scenery, stage light, requisites, conception of place and interior room, the use of costume and mask, the use of different media as text, Pictures, film, and music or not using any these, and the interaction with the audience. The analysis depends on a historical background and the use of literature in the subject.

The purpose of this study is to compare how the male journalists of the Slitz magazine and the female journalists of Veckorevyn represent the female sex. Slitz is dominated by sensual, sexy Pictures of women. The texts describe the women on the basis of the journalists opinions. The women themselves do not get the same opportunities as the journalists to tell the readers who they are. Slitz magazine objectify women, they seem to be aware of it and do not hide their purpose.

The main purpose of this essay is to examine, in what way the paintings by Karin Broosand Markus Åkesson are images of autentic situations and furthermore in what way themediespecific essence is performed photografically. Questions occuring: 1) How are thecreations of reality shaped in the two chosen photorealistical paintings? 2) In what waycan you distinguish the iconicity and indexicality in the paintings Den vita klänningenand The Passage? 3) How does the photografic presence occur in the paintings andfuthermore how can you distinguish the mentioned parts above according to thepaintings? The theoretical standpoint is based upon Charles Sanders Peirces ideasconcerning iconicity and indexicality. The methods used are based on thoughtspresented by Andrew Benjamin and Mieke Bal. The signs of iconicity and indexicalitycan be studied in various ways in the two paintings, depending on how abstract andobvious different parts occur in the paintings.

Göbekli Tepe is an 11000 year old religious center where Totem has been exercised. It was raised by megalithic hunters and collectors that still during the construction lived in small-scaled mobile groups in order to find food and therefore should not have had time to raised costly stone monuments. The religious center consists of four enclosures with two T-pillars decorated with Pictures of different animals and birds. Any dwellings have not been found. The place has been constructed by a well-organized elitist organization that has been capable of raising constructions in order to exercise their religion in a way we did not thought was possible such a long time ago. Analysis and findings from the near east existing from this time shows however that social changes happen in the communities around the region. Can archeological finding from the excavations on the religious center give any answer or clue regarding how man came to develop from hunter and collector to farmer? Do the findings reveal that the religion has changed Mans way to think and organize so that she was prepared to introduce the agriculture that occurs? The aim of thesis is to clarify whether Göbekli Tepe has played any role in the complex origin of agriculture..