Barn & TV-reklam
En studie om tv-reklamens påverkan på barn
The purpose of this study is to investigate if and how children acknowledge TV-commercials, and if that is the case, are their preferences in products a result of it? The study also investigates which TV-commercials that are broadcasted together with children?s programs and if and how the children acknowledge these. The studies are based on interviews and an exercise with pictures that was carried out with two groups containing four children each. One group contained four children in the age of 6, and the other four children in the age of 7. The children are situated in a school in the Swedish countryside. A majority of the TV-commercials broadcasted along with children?s programs are clearly aimed for kids. All commercials broadcasted during this study were for toys, except one commercial that was for a computer program for kids. Even though most of the children?s descriptions regarding the differences between TV-programs and TV-commercials were vague, the vast majority could explain their opinion on TV-commercials and some of them could even give examples of products that they?d seen. Undoubtedly most of the children wanted something they had seen in a TV-commercial and some of them would have something purchased for them, or had purchased something, while some meant that they hadn?t gotten anything. It?s clear that the children had acknowledged something from a TV-commercial. To isolate the source of where the largest influence comes from is something not only this study is lacking clarity in. Nevertheless a certain influence can be interpreted and therefore it exists.