The aim of this study is to find out how the tv-program I Zlatans fotspår (English: In Zlatan's footprints) broadcasted on Swedish public service television represent the participating young players and the Swedish football player Zlatan Ibrahimovi?. Our question formulation reads as follows:?        How is the participating youths being represented in the tv-program I Zlatans fotspår??        How is the football player Zlatan Ibrahimovi? being represented in the tv-program I Zlatans fotspår? Our thesis is qualitative and in order to find out how the participants are being represented we used a discourse analysis. We have focused on the theories discourse, identity, representation, stereotypes, discrimination and the perspective social constructionism.

Banking systems in India is quite popular and it needs some more changes to reach all the customers. Lack of the service is main problem in Indian baking system. If the common person wants to open the account, it take?s little bit high cost and banks are not near the people location. Due to the Lack of service, people do not want to be a customer of the bank.

In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a module for sending mass e-mail, but this module does not function properly and WebDoc Systems customers are dissatisfied with that part of the product.

This paper examines how recruiters use social media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using social media in a recruitment process. The paper are trying to understand the meaning of what personal integrity means and how or if recruiters show consideration to this in a recruitment process when they are using social media as a recruitment tool. Our result demonstrates that, today recruiters use social media daily to conduct background checks on job applicants. There are no clear instructions and rules on how recruiters should handle background checks through social media. Recruiters believe that job seekers are responsible for the information contained on the their social media.

Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in Skellefteå, showed that internal marketing plays a vital part in the companie´s success, and that internal marketing is an ongoing process at Malmia hotel. Our study also showed that Malmia hotel works with internal marketing according to the recommendations of the theories..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

AbstractSince the Act Regarding Support and Service to Certain Functionally Handicapped Persons (LSS) were introduced in 1994, social care and service have increased inSweden(SFS 1993:387). The implementation of the act has caused many changes and also progress within the social care system. One main change is the division between public (provided by the municipalities) and private care providers. This division has led to many questions about how leadership is organized within different public and private organizations.The purpose of this study is to investigate differences between leader?s experiences of their role and working conditions within private and public assistance care for disabled.

Papperskoncernen Stora Enso har sedan år 2002 påbörjat arbetet med en process förkostnadseffektivisering. Konceptet benämns Stora Enso Shared Service (SESS). Skalfördelarska fås genom att funktioner hos dotterbolagen flyttas till gemensamma Service Center.Enheter som lyfts ur är framförallt administrativa tjänster där varje center ansvarar för enspecifik administrativ tjänst. Vad som sker är alltså i grund och botten encentraliseringsprocess.Hur påverkar då denna centralisering dotterbolaget? Kommer processen att påverkadotterbolagens självbestämmanderätt (autonomi) och entreprenörsanda (initiativförmåga)?Stora Ensos koncernledning vill dra nytta av skalfördelar och på så sätt kostnadseffektivisera.Men de vill samtidigt inte att detta skall påverka dotterbolagen negativt.

Uppsatsens syfte var att undersöka kundlojalitetens beroende av lojalitetsprogrammet Hilton HHonors på tre Hiltonägda hotell i Stockholmsregionen. Författarna använde sig av metodtriangulering i form av informationssök, litteraturstudier samt ett flertal olika intervjuer med både personal och hotellgäster för att samla in data till studien.Informationen utmynnade till ett antal variabler som hade lojalitetsskapande förutsättningar inom lojalitetsprogram; klagomålshantering, ?service minded? personal, kundavhopp, kundinriktning, fortlöpande information, kommunikationskanaler, uppmuntran till köp, monetära förmåner samt värde förmåner. Därefter analyserades dessa, vilket resulterade till slutsatsen att samtliga valda variabler hade lojalitetsskapande egenskaper.Samtidigt studerades kundlojaliteten hos hotellgäster utifrån variabler ur teoriavsnittet som mäter kundlojalitet. Dessa var; besöksfrekvens, återköpsfrekvens, antal företag kunden växlar emellan, rekommenderar företaget, vana samt kunden köper där denne vet vad denne får.

Outsourcing är en företeelse som, trots att den egentligen är relativt gammal, fått sitt genombrott under 1990-talet. En Application Service Provider (ASP) är en ny typ av företag som bygger vidare på konceptet för outsourcing. Genom att anlita en ASP kan ett företag/organisation få tillgång till applikationer utan att behöva köpa licenser eller hårdvara.Det finns flera anledningar till att ett företag/organisation väljer att använda sig av ASP. Genom att intervjua företag/organisationer som använder ASP har en undersökning gjorts om vilka anledningar, så kallade faktorer, som varit avgörande då beslutet att anlita en ASP togs. Utgångspunkten för undersökningen har varit anledningar som ASP-marknaden och dess analytiker menar är orsaker till att ASP väljs.

Denna rapport syftar till att besvara frågan om det är nödvändigt att göra omfördelningar av befintliga IT-resurser för att erhålla största möjliga nytta med application service provider-modellen (ASP-modellen). Rapporten besvarar även frågan om hur IT-avdelningens fokus hos en ASP-kund påverkats av det nya arbetssättet. De svar som presenteras i rapporten visar på att en omfördelning av IT-resurserna kan vara en bidragande orsak till att införandet av ASP anses lyckat. Vidare påvisar rapporten att efter att ASP införts försvinner vanligtvis en del av de tekniska arbetsuppgifterna och undersökningen som gjorts pekar mot att IT-avdelningen får ansvar för att ta fram krav för vidare samarbete med ASPn. Ansvaret yttrar sig genom att någon på företaget får ansvaret för att kontrollera om leverantören håller de servicenivåer som kontraktet fastställer.

The purpose of this report is to study the relationship between the rescue service fire prevention activities and the number of arson fires in schools. An objective of the project is also to investi-gate the need of developing national methods for fire prevention. The results are based on a questionnaire study among 35 fire departments and further interviews with five of them. The results indicate that there is a relationship between the rescue service fire prevention activities and the number of arson fires in schools. The relationship is positive in the sense that arson fires in schools decrease with increasing prevention activities.

AbstractAuthor: Sofie JakobssonCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPeriod: Spring 2012Key words: Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.Title: The Independent Specialist. A study of requested personal types in Professional Communicators.Number of pages: 35Purpose/ Aim: The study aims to evaluate what kind of personality type that would make a good fit for a Professional Communicator. The study examines personal traits and work tasks that are presented in job ads for Professional Communicators in Sweden today. From this material the author wants to calculate what kind of personal type that characterize the profession with the help of the Big Five theory.Material/ Method: Quantitative research method based on job ads.Main results: The study shows that personal traits that employers look for in Professional Communicators today are mainly traits from the Conscientiousness group with characteristics such as independent, structured and planning. The second biggest personality group is Extraversion where personal traits like driving, outgoing and social were put.

The purpose of this thesis was to increase our understanding of how the social service in Sweden deals with reported incidents of addiction to medicines. Another purpose was to point out the different opinions concerning addiction to medicines amongst actors as well as possible ways to handle the problem.We have conducted a quantitative and qualitative e-mail survey targeting all communities in Sweden, with the ambition of gaining further knowledge about the role and responsibility of the social service concerning reports of addiction to medicines. Two quantitative questions were one asked about how many clients requested/were reported for needing help with their drug abuse alone, and the second question about how many clients needing help for drug abuse as a part of a wider addiction.The survey revealed that the social services judge their role/responsibility differently; some take the main responsibility while others think that drug abuse is created by the general health care and should be handled by this organization as well. In relation to the estimated amount of drug addicts in Sweden only a small part are in contact with the social service..

Titel; Vilka faktorer i service branschens arbetsmiljö har betydelse för social trötthet? Hur ser sambanden ut mellan utbrändhet och social trötthet? Författare; Jennie Andersson Nyckelord; Utbrändhet, Social trötthet, arbetsmiljö Syftet med undersökningen har varit att få fram vilka faktorer i service branschens arbetsmiljö som har betydelse för social trötthet samt undersöka eventuella samband mellan utbrändhet och social trötthet. Undersökningen är riktat mot vårdanställda och reseledare då tidigare undersökning påvisat samband mellan social trötthet och reseledare. Undersökningen är av en kvantitativ metod i form av en enkät. Denna enkät skickades ut till sammanlagt 110 personer i service branschen (vårdanställda och reseledare).