This essay examines the debate that arose in connection to the sale of Carl Larsson?s monumental painting Midvinterblot in 1987. My main purpose is to examine which meanings the debaters ascribed Midvinterblot and in which way the debate influenced the paintings significance as cultural heritage. I will therefore argue that the debate initiated a renegotitation of the paintings meaning as cultural heritage. In the debate the debaters emphasized the National Museum?s responsibility over cultural heritage, Midvinterblots aestethic, the paintings economic value and its national implications.

De senaste decennierna har globaliseringen påverkat företagen i allt större utsträckning eftersom konkurrensen ökat. Detta har tvingat företag att bli mer effektiva för att kunna överleva. Ett sätt att effektivisera är att slimma produktionen och ha en flexibel arbetskraft, så kallad numerisk flexibilitet. I Sverige har privat arbetsförmedling varit tillåten sedan 1993 och sedan dess har bemanningsbranschen haft en expansiv utveckling. Syftet med denna uppsats är att beskriva numerisk flexibilitet, med avseende på inhyrning av personal, utifrån John Atkinsons indelning av personalgrupper.

"What's feminine about the Women's library?" This library, Kvinnobiblioteket, is abranchoffice at Björkskatan in the city of Luleå, and the introducing question is thestartingpoint of this essay. To find some possible answers is its object.One way of describing what's feminine about Kvinnobiblioteket is through presenting itsobjective, ambitions and methods of working. That is done mostly in a chapter headlined"Kvinnobiblioteket", and shows how the women's perspective concerns for exarnplepurchase of books and magazines, displaying of books, the opening hours, design etc.Although the focus in the survey is not in the former kind of description, but in the interviewsbeing made during a two week long period of time with ten women at Kvinnobiblioteket(both library user and personnel) at spring 1995. The results of the interviewsthen have been compared with theories from psychological-, feminist-, literature- andlibrary and information sciences, as we11 as to former surveys and essays.The material together leads to some keywords that seem to be important when trying tofind out what's female about the women's library.

Background: This paper was performed by a student in the Public Health Sciences program at the University of Gothenburg as a mandate from the district administration (SDF) Askim-Frölunda-Högsbo in Gothenburg. The assignment was formed on the basis of a need for a new service with a family-centered approach in the form of a family center for families with children aged 6-12 years. The family center will be located in the Frölunda area.Aim: The purpose of this paper was to describe and deepen the understanding of the concept of a family center from a public health perspective. A particular focus was put on interventions that are aimed at children aged 6-12 years.Method: Walker and Avants (2011) model for concept analysisResults: The defined attributes that the analysis led to were the following: Collaboration, Health Promotion, Prevention and Support services and the Visitors. The created model case and the borderline cases showed a clearer picture of the concepts meaning.

This study is an attempt to investigate religious perceptions and its development, function and connection to religious practise within the Swedish extreme metal scene. This is performed mainly by a qualitative method of investigation, studying lyrical content published on a number of extreme metal albums, thereafter relating the lyrical progression to the progession of the scene as a whole and also to the development of individual religious belief and practise.The lyrically expressed manifestations of religiosity within the extreme metal scene prove to be related to religious practise in some cases, most visibly in the Christian parts of the scene.The study also indicates that development of religious expression often is evident regardless of religious preference. This development also regularly relates to an increase in musical evolution and prowess often achieved with increased age and maturity.Musically and lyrically, the extreme metal scene displays transgressive attributes which assist both individual and group in the process of creating identity, meaning and individuality.Experiencing extreme metal, in concert or in the privacy of one´s own home, can be one way of perceiving spirituality in this modern age..

This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The right kind of democracy ? an ideology analysis of school literatures description of the term democracy.Writers: Fredrik Hedlund & Mattias AhlqvistDemocracy is today a word and a concept that in many ways is taken for granted and almost never is reflected on. The concept democracy is also considered as an essential issue in the swedish school system, both regarding the way the education should be managed and also as a part of the students democratic schooling ? all according to the comprehensive document Läroplanen för de frivilliga skolformerna (Lpf94).The main purpose of this paper is to investigate how swedish literature in political and social science talks about and looks upon democracy ? what do the books say it means?The materials we have chosen for this report are the books Zigma and Forum. As metod we are using a textual ideology analysis in which we have created three dimensions ? meaning/associations, criticism of democracy, and demos/citizenship.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

This essay is a discourse and a feminist theoretical analysis that focuses on the alternative discourse that we consider Feminist Initiative to be constitutive of. Our theoretical stance, with base in Laclau and Mouffes discourse theory, builds on the notion that reality is characterised by conflicts between different competing discursive formations and that the social is an endless struggle over the preferential right of interpretation of meaning. More specifically, the essay focuses on the discursive struggle over the meaning of the term politics. It is our understanding that the dominant perception of politics necessarily excludes other understandings, which can according to Eduards, be explained as a consequence of a patriarchal distribution of power that renders the subordination of certain understandings of politics accordingly. Feminist Initiative, as an alternative discourse, can therefore be perceived as a threat to the dominating discourse of politics, which in order to maintain its preferential right of interpretation seek to illegitimatise and depoliticise the politics that the alternative discourse represents.

Our understanding is that responsibility is shifting from the community towards the individual within the field of social work. This resulted in our essay, which aims to study how the representatives within social service assistance and churches in Helsingborg work with personal power. Our aim is also to illustrate how these representatives view the boundaries of responsibility between the individual and the community. Our questions are: How do the representatives work with personal power from a micro and macro perspective? How do the representatives look upon their position as representatives? What do the representatives consider as responsibility of the individual respective the community? And; Are there preventing factors from individual responsibility? We obtained our empirical material from a qualitative method consisting of interviews.

Uppsatsen syftar till att undersöka och analysera hur HR:s identitet konstrueras diskursivt i facktidningen Personal & Ledarskap. Vi undersöker också vilka motsättningar och spänningar som synliggörs och osynliggörs i Personal & Ledarskap, kopplat till HRs identitet, och hur dessa kan förstås utifrån diskursteori. En utgångspunkt tas delvis i Johan Berglunds (2002) forskning om personalspecialister och deras kamp för erkännande och status samt hur de arbetar med sin identitet utifrån olika retoriska positioner. Vår studie genomförs 10-15 år senare än Berglunds och ger därmed viktiga insikter i hur HR:s identitetsarbete ser ut i facktidningen Personal & Ledarskap idag. Uppsatsen utgår från diskursanalys och diskursteori och undersöker hur HR:s identitet konstrueras i textavsnitt från bland annat notiser, intervjuer och krönikor där HR:s roll behandlas.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

This essay examines the epideictic genre by using qualitative method to analyze acceptance speeches from the Swedish Grammy awards. These speeches and their speakers are often described as rhetorically mediocre and there seems to be a notion within the music community that an acceptance speech is personal and without deeper meaning. From a functionalistic perspective on genre, these speeches can be seen as working together with other genres that carry information about the winners. Why would skilled performers who know how to entertain an audience choose to repeat rhetorical mistakes? This essay uses different perspectives on rhetorical situation and genre as well as multimodal analysis of verbal- and nonverbal communication, to argue that these particular speeches in this particular situation come with their own set of expectations and values that the speakers have to acknowledge if they are to meet the epideictic purpose: To unite the audience around common values and create an enjoyable collective memory.

Personal assistance from a welfare perspective, offering a variety of reasons is perceived as a different design assistance than is usually there in the public social assistance depending on the strong foundations of the handicap principle autonomy and influence is in terms of how, what and when the operation is performed. The aim of our study was to highlight the handicap principle influence and autonomy in the operation of personal assistance. It is intended both to illustrate the legislature's intentions and ideologues expectations and also to examine a number of managers and personal assistants experiences of the conditions that exist for realize these principles. In order to answer our purpose and our issues, we have chosen a qualitative approach. We have first conducted a literature review and secondly implemented six interviews with personal assistants and managers.

The aim of this study is to discuss the diagnosis ADHD as a meaning-making discourse that is something more than just a diagnosis with a set of symptoms. I aim to discuss that the diagnosis is productive and can be seen as a means to control and to comfort individuals. The research was based on a method consisting of an idea analysis and a discourse analysis. I am using both a discourse analysis and a critical ideology analysis as perspectives. These perspectives are also based on a general theory of late modernity.