Syftet för detta examensarbete på kandidatnivå är att undersöka hur Lantmännen AXAutnyttjar sina resurser för att på så sätt försöka förstå hur de strategiskt har bemöttkonsumenternas ökade krav på hälsosamma livsmedel i sin produktutveckling..

The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added  to the study.The two methods has been used in the study, qantitative survey's and qualitative interviews.

The aim of this study was to gain a comprehension of managers experience of their identity and their construction of identity in the work sphere. 14 semi-structured interviews were performed with managers in the public sector. The interviews were analyzed from a hermeneutic approach. The results showed that the managers´ experience of their identity and their construction of identity were full of nuances and was characterized by a being and a becoming. The managers had several social identities at their disposal, which were brought to the fore due to the situation.

Denna uppsats handlar om hur Shared service (SS) inom den offentliga sektorn kan ses som en del av New Public Management (NPM). SS har beskrivits som ett verktyg för att uppnå de egenskaper som karaktäriserats som NPM, och denna uppsats syftar till att se ifall användandet av Shared Service inom den offentliga sektorn kan ses som en del av New Public Management. Genom en fallstudie på Kammarkollegiets Enhet för Administrativ Service har detta genomförts. Sekundärdata i form av rapporter har studerats samt intervjuer med direktören för Enheten för Administrativ Service Håkan Viberg har genomförts. Analysen visar på att detta fall i hög grad uppfyller kriterierna för NPM och motiven för SS, även om vissa skillnader har kunnat identifieras.

Denna rapport ingår som en del av magisterkursen Management. Vi har under kursen arbetat med ett projekt för Malmö-Sturup flygplats räkning. I och med avregleringen av flygmarknaden och tillkomsten av Öresundsbron har möjligheterna för Malmö-Sturup att attrahera nya kundsegment ökat. Projektet har i korthet gått ut på att skapa en förståelse för hur flygplatsen skall arbeta mot den danska marknaden. Vi har också som en del av kursen deltagit i internat med både praktiska övningar och föreläsningar.

Uppsaten är en kvalitativ fallstudie av fyra företag i bilbranschen. Syftet är att undersöka belöningssystemens utformning och hur det påverkar de anställdas motivation..

Detaljhandeln är snabbföränderlig och det är viktigt att ha både marknadssituationen och sina konkurrenter under uppsikt för att vara konkurrenskraftig. Vi redogör för de befintliga metoder som vi tycker är mest lämpade för att genomföra konkurrensanalyser i detlajhandelsföretag. Vi använder oss även av H&M och Zara för att komplettera teori med empiri..

Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

We have produced a process mapping and from there developed a document management plan for the research service at the Labour Movement Archives and Library (ARAB) in Stockholm, Sweden. The project was conducted during five weeks in the spring of 2011 at ARAB and the resulting classification structure and document plan has been formulated and presented to the staff at a seminar. We found that the institution in some cases were suffering from an inadequate documentation in a number of the identified processes, and also in their records management and archiving. In this additional memorandum follows an analyzing discussion of activity-based document- and archive management, e-archives and process mapping. We have accordingly tried to standardize the process of research services and contribute to a more adequate document management within the institution.

This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. The aim of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one aimed to find an atypical item and to see how attitudes could be affected by differences in presentation by comparing it with a typical item within the same category. The second study used the identified atypical piece in order to see the how attitude and intention-to-buy could be altered by presentation and consumer shopping goals.

The executives of a firm possess considerable influence over a company's financial reports. The numbers can be adjusted in a favorable direction by engaging in Earnings Management, which harms the reliability of the financial reporting. Previous research suggests that Earnings Management can differ between genders. In recent years the debate about a woman's role in the business world has received generous attention in media. Moreover, the presence of women in leading positions has become a relevant issue for firms.

Introduction: A job interview is for both the candidate and the company involved, an importantsituation. It might be tempting for the candidate to adjust the answers to the job in question or what heor she thinks the recruiter wants to hear. This behaviour is a part of what socialpsychology would callimpression management. This term means that you try to control the impressions you send out andaccordingly adjust your behaviour for the current situation.Purpose: Candidates usage of impression management is a widely debated subject where theresearch mainly has focused on the candidates, their strategies and the efficiency of impressionmanagement. Our purpose with this thesis is therefore to see how recruiters experience candidatesimpression management in a job interview, how they handle it and what level of acceptance they havefor it.Theoretical perspectives: The theories and previous research used as models for explanation andbasis for discussion is mainly Erving Goffman´s (1974) dramaturgical perspective and thoughts aboutimpression management and Mark R Leary´s (1995) theories concerning impression managementtactics.

This thesis deals with the characterization of Japan and Japanese people by Swedish travelers during the Meiji period. It seeks to answer what aspects of Japanese people two Swedish travelers chose to highlight, and how these aspects were presented in their travelogues. This thesis also has a second aim. By applying Edward Said?s theory of orientalism, it wants to answer if Swedish travelogues were influenced by western 19th century ideas of colonialism and imperialism.

Syftet med arbetet är att undersöka huruvida betraktaren kan urskilja en konstnärs budskap i ett specifikt verk. Det hävdas att vi baserar våra tolkningar på vad vi till exempel har för utbildning och vad våra tidigare erfarenheter är. Det blir ett problem då man måste ställa frågan: "Kan någon annan än konstnären förstå konstnärens budskap?"Arbetet berör även vårt fysiska synsinne, vår perception och bildsemiotik. Bildsemiotik är läran om bilder, bilder som tecken och betydelse.

We waned to present a possible solution or new template for business plan called Market value plan..