Den levande uppfattningen om landstinget
En studie om hur Landstinget i Värmland uppfattas av invånarna i Värmland
The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added to the study.The two methods has been used in the study, qantitative survey's and qualitative interviews. The survey was conducted using 100 respondents online and the interviews were conducted with three people who works with the County Council's communication.According to the survey, many where generally satisfied with the County Council. They have a positive image of the organization and have great confidence in it's healthcare. The criticism comes mainly directed in two directions, that the behaviour against patients is bad and that it is unnecessarily complicated to get in touch with various care centres within the County Council. The County Council uses management communication. To change the identified problems with their communication, they need to try to reach those employees who have contact with patients with how they want the organisations perception to look like.