Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

Mobiltelefonen är ständigt närvarande i vår vardag. Den är ett kraftfullt verktyg som hjälper oss med allt från att surfa på nätet till att kolla när bussen går eller att betala räkningarna. Den har också gjort att vi kan dela med oss av våra liv och hålla kontakten med våra nära och kära var vi än befinner oss. Kort sagt har den ändrat hur vi beter oss i de flesta situationer. Men alla dessa ändringar är kanske inte lika positiva.

The objective of this thesis was to investigate how young adults view their own employabilityand to see if there was a connection between their view and their social background. Themethod used in the thesis is qualitative with a hermeneutic approach. The interviews includedwere of semi-structured kind. The main result is that respondents in the thesis expressed similarviews on their perceived employability regarding commitment and energy at work, networkingand contacts and job discrimination but there were some distinctions noted regardingtheir view on education and working life experience. The respondents from working classbackgrounds tended to focus more on education than the respondents from middle class/uppermiddle class backgrounds.

Information about the risks involved shall be distributed to the people living in the area nearby to potentially dangerous installation. Swedish law stipulates strict requirements on what information should be supplied, but the law itself does not give any guidance on presentation. The main purpose of the study is to give recommendations on how to improve the information brochures. Within the study, eight people working with risk information have been interviewed and seven different risk information brochures have been studied. Also, a theoretical analysis and a practical experiment were performed using brochures from two municipalities.

Many companies are presently investing in different types of environmental strategies, and it is varying to what level they channel their resources to environmental efforts. It is also diverging to what extent organizations effort to profile themselves as environmentally conscious. This can be due to difficulties in reaching out to customers and to finding the most efficient method of green marketing communication. The aim of this study is to analyse how an insurance company more actively can communicate environmental matters foremost in their contact with customers. One can in different mediums daily follow debates and discussions concerning the environment. Many insurance companies have also identified their role in performing green work.

The aim of this paper is to explain how the European Union?s common strategy for theCommon Foreign- and Security Policy (CFSP) will change with the implementation of the Treaty of Lisbon. A comparative case study and qualitative method is used. On the basis of Smith?s theory of institutionalization we will analyze two member states: France and Denmark.

Abstract: The purpose of the study was to analyze the experience of being a woman diagnosed with ADHD as an adult. Another aim was to analyze how the women think itwould have influenced them, if they had been diagnosed during childhood.In the study, with a qualitatively approach, three women diagnosed with ADHD were interviewed. The data was analyzed with qualitative content analysis.The result shows that the women perceived affirmation when they received their diagnosis but they also pointed out that they had wished to receive the diagnose during childhood to avoid unnecessary suffering.The conclusion of the study was that it is essential to, as early as possible, follow up deviances in children and adolescents. Therefore, there is a need for more knowledge of how symptoms of ADHD in girls present itself.It is reasonable to believe that if healthcare and school have increased knowledge of symptoms of ADHD in girls, then these girls would be diagnosed at an earlier time.Keywords:ADHD,women,girls,treatment,self?esteem.

Media and social media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

The purpose of this Bachelor?s thesis is to describe and analyze the implementation of Facebook in a public library. A case study consisting of qualitative interviews and studies of documents containing goals for the library has been conducted at a public library going through the process of implementing Facebook in their operations. The theoretical framework for this study consists of Everett M. Rogers?s stages of the innovation-decision process and his characteristics of innovations as perceived by individuals.

Denna uppsats undersöker hur förhållandet mellan karaktären, interagerbarheten ochpresentationen påverkar möjligheterna för hur spelaren uppfattar berättelsen i spelenHalf-Life 2(Valve Corperation, 2004), Fallout 3 (Bethesda Game Studio, 2008) ochFahrenheit (Quantic Dream, 2005). Metoden för analyserna är baserat på Aarseths (2007)teorier och går ut på att jag själv spelat spelen och sedan analyserat dessa utifrån minaegna spelupplevelser. Analyserna tar även upp teorier och begrepp från andra forskare, såsom Marie-Laure Ryan, Andrew Rollings och Ernest Adams, Lee Sheldon och UlfWilhelmsson.Metoden för analyserna lyckas plocka fram flera unika berättartekniker och förhållandenfrån spelen. Bland annat den dolda storyn i Half-life 2, den ytterst interagerbara välden iFallout 3 samt de flera olika huvudkaraktärerna i Fahrenheit, och hur dessa påverkarspelarens uppfattning av berättelsen. Förhållandena är dock inte generella, utan unika förvarje spel, vilket medför att resultaten också är det, och kan därför inte ses som reglerutan mer som riktlinjer för hur en berättarteknik kan se ut..

The aim of this thesis is to get a better understanding of how the management control system works at V&S Distillers. V&S Distillers went through an organizational change in the beginning of 2005. The marketing function went from being a country-driven to a category-driven organization. Among other things this resulted in increased cooperation between employees in different geographical locations. We aim to analyze how a geographical distance affects relations and the use of management control.

The purpose of this bachelor thesis is to identify the relationship between color and semiotics and how a person?s opinon, regarding a game character?s different characteristics, can be affected by the use of various colors. Prior to this study people were asked, through an online survey, to write down words that they associated with different colors. The colors were then divided into four different groups depending on whether they had been associated with positive-strong words, positive-weak words, negative-strong words or negative-weak words. In order to further shed light on the effect of colors, the four palettes, consisting of the colors associated with the different words, were then used separately to give color to two characters: a man and a woman.

SammanfattningSyftet med denna uppsats är att undersöka om det är möjligt att från idrottspsykologins mentala träning anpassa och skräddarsy den för mig, som musiker, för att på så sätt kunna sänka både stress och nervositetsnivå.Min tanke med uppsatsen är att den förhoppningsvis ska kunna väcka ett intresse för idrottspsykologins mentala träning inom musikaliska kretsar.De aspekter av den mentala träningen som jag valt att fokuserat på är att med hjälp av den mentala träningen strukturera upp den mentala förberedelseprocessen: inför, under och efter ett uppträdande.De metoder som jag använt mig av är litteraturstudier och praktiska undersökningar, på mig själv som musiker, med hjälp av de olika övningar och teorier som presenteras i den litteratur som jag studerat. Dessa övningar och teorier har jag sen anpassat för mig, som musiker.Jag har även valt att läsa boken The inner game of music av Berry Green och W. Timothy Gallwey för att se vilka teorier som redan finns översatta för musiker och för att se om det finns något mer att tillägga.Resultatet visar att det är möjligt att sänka både stress och nervositetsnivån med hjälp av de teorier och övningar som jag tagit del av och sedan omvandlat.Vidare diskuteras det i analysen och i diskussionen hur en musiker på bästa sätt kan ta till vara på dessa metoder och övningar..

The following essay examines the conditions of whether a child perspective is recognised in the second authority of the new Swedish asylum process, the Migration Court of Law and inquire into the viewpoint of these decision makers as to what a child perspective in this context represents.The method used was a qualitative study that contained interviews with eight respondents, divided into four judges and four jurors. The material gained from the respondents was then analysed by using theories regarding a child perspective and theories that deal with interpretation of a text, ethics and court sociology.A few conditions of whether a child perspective is recognised has been revealed and we also found that the child perspective in theory is a wide perspective, that includes many aspects of how a child is recognised. In practice, however, the child perspective can be divided into two separate perspectives where one of them involves an adults view of a child?s perspective, and the other involves the perspective of a child, the child?s own view of its existence and perceived reality..