Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..

Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the product in a negative way.

Learning Management Systems (LMSs) hold great potential to support learning activities, for example by providing teachers and students with new and extended spaces for interaction and collaboration. However, this potential appears to be difficult to realize, and despite their perceived learning benefits, the reality is that LMSs are being used primarily for administrative purposes. Meanwhile, external pedagogical tools are successfully put into practice to improve learning outcomes, and the aim of this study is therefore to identify and discuss benefits and disadvantages associated with the LMS as a concept. By interviewing secondary school teachers, we disentangle the idea of integrating administrative and pedagogical aids into a single platform, providing detailed insight into the use of digital tools in secondary education. The study contributes to a deepened understanding of integrated learning environments, and we conclude that there is a conflict between structure and flexibility that needs to be addressed before determining the design of a digital learning space..

The purpose of this study is to examine how outdoor education (friluftsliv) in upper secondary school is perceived by both students and teachers, and to identify the conditions that influence their motivation and commitment to participate in outdoor education activities. The study also aims to analyze the significance of students previous experiences on their perceptions of outdoor education in school. The following research questions were investigated: ? ? ? ?Which factors do students and teachers believe promote or hinder students engagement in outdoor education in upper secondary school? ? ? ? ?How do students and teachers explain the ways in which previous experiences of outdoor activities affect students engagement and motivation in outdoor education? ? ? ? ?How do students and teachers perceive that organizational conditions and teaching design influence the possibilities of creating meaningful outdoor education? The study is theoretically based on Self-Determination Theory (SDT) (Deci & Ryan, 2000) and Sense of Coherence (SOC) (Antonovsky, 1991). SDT was used to understand how autonomy, competence, and solidarity influence student?s motivation, while SOC highlights how comprehensibility, manageability, and meaningfulness shape student?s experiences of outdoor education.

With this study we aim to learn more about the relationship between digitalization and the swedish church. We have interviewed two priests and two other persons ? one who got married about five years ago, and one who, at the time of writing, is getting married in a few weeks. In addition to the interviews we found some earlier research that were relevant to us, which we read and compared to the empirics we got from the interviews. In our study we have taken qualitative research into practice since we want our interviewees to really share their points of view on the organisation?s usage of digital media.

The aim of this essay is to examine the relationship between picture and room, between wallpainting and architecture. The basis for such exploration is the mural painting in Sweden at the turn of the 20th century, and the artist in focus is Prince Eugen (1865-1947).His works "Sommar"(1904), "Rimfrosr"(1909) & "Staden vid vattnet"(1922) and the rooms in which they are in make for an anlysis concerning how the totality of the space is experienced by the viewer.The main issue in mentioned expeience is how the mural is perceived with regard to the other elements in the room. And here, the walls' "flatness" enhancing its decorative qualities plays in. The problem with a mural built on the principles of perspective becomes evident when a wall is seen to vanish through the painting of an illusion on it..

Detta arbete visar processen och olika element som kan användas eller krävs för att skapa en trovärdig fantasymiljö. Genom att läsa, samla in och sammanfatta information om miljöer, växter, tekniska processer, färger, ljus och form från litteratur, internet och egna erfarenheter har vi skapat en slags guide över hur man kan skapa en trovärdig miljö. Växter kan inte ha för enformig placering i miljön utan måste placeras enligt slumpmässig naturligt kaos. De 3D-modeller som miljön innefattar måste ha vissa attribut så som smuts, damm, röta, brister, rivor och sprickor. Inget är kliniskt rent i naturen. Något som man oftast inte tänker på, är att det nästan inte finns kanter i naturen som är helt skarpa och vassa, därför bör man tänka på att runda de flesta kanterna på sina modeller.

Forskning har indikerat att individer med högt välbefinnande är bättre på att bemöta stress. Syftet med föreliggande studie var att undersöka vilka faktorer som skiljer individer med högt välbefinnande från dem med lågt välbefinnande, samt om deltagarna med högt välbefinnande har en bättre förmåga att hantera stress samt balansera krav och kontroll. 184 personer, varav de flesta kvinnor, har fått fylla i Ryff Psychological Well-being scale, Perceived Stress Scale och Job Content Questionnaire för att mäta välbefinnande, upplevd stressnivå och balansen mellan krav och kontroll. Två grupper skapades, en med lågt (n=20) och en med högt välbefinnande (n=20). Det framkom att gruppen med lågt välbefinnande ansåg sig ha signifikant lägre kontroll än gruppen med högt välbefinnande (p=.015).

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

Denna slutreflektion kommer att beskriva planeringen och utvecklingen av en alternativ sorts arbetsmetod kallad Cloudmetoden, vilken lämpar sig för mindre arbetsgrupper som utvecklar digitala medier (i vårt fall spelproduktion). Slutreflektionen kommer att innehålla beskrivningar om vilket typ av problematik som gjorde att vi valde att skapa ett eget sätt att arbeta. Vi diskuterar och jämför vår arbetsmetod med redan existerande projektmetoder inom digitala spel. Vi kommer nämna de produkter som har skapats med hjälp av vårt arbetssätt och hur vi arbetade med dessa. Nyckelord: Cloudmetoden, spelproduktion, projektmetod, alternativ, digitala medier. This text will describe the planning and development of a new kind of working method we call The Cloud Method , which is suited for smaller teams who develop some kind of Digital Media. (In our case, video games).

The aim of this essay is to get deeper into the mysteries of love as they manifest themselves as most open: in literature. I have studied the two French writers Claire Etcherelli and Françoise Sagan, both writing about love in the 50?s Paris. While Etcherelli?s love takes place between factory workers, Sagan?s scene is the upper middle class.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

I en delstudie till IDA-projektet har 185 kvinnor i 40-årsåldern skattat sin stress med PSS (Perceived Stress Scale) och genomfört fyra episodiska minnestest. Ett omvänt U-format samband med PSS som oberoende faktor och prestation i de olika minnestesterna som beroende faktor har prövats. Ett linjärt samband har sökts post hoc. Både explicit och implicit minnesprestation har mätts, liksom primär- och sekundärminnesprestation. Hög- och lågutbildade deltagare analyserades separat.

Detta arbete handlar om att undersöka hur vi kan använda oss av det visuella i ett spel för att motivera till samarbete och locka till gemenskap. Vårt intresse låg i att undersöka kring tanken med att inte tänka sig ett spel som enbart en passiv flykt från verkligheten, utan som ett verktyg som kan användas till att motivera till samarbete. Det spel som vi valt att utveckla var bestämt att vara anpassat för barn runt 10-års ålder. Vi valde att använda oss av en metod som heter Layered Elaboration för att lära känna vår målgrupp tydligare, samt få idéer och inspiration till hur vi kan anpassa ett spel för denna målgrupp. Efter att vi haft en workshop tillsammans med barnen på en skola, där vi lät barnen rita vad de kom att tänka på kring olika teman de fått, utvecklade vi en spelbar prototyp som vi sedan lät barnen på samma skola testa för att få en utvärdering.