Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and events, and if new technology had an important role to play in the area.Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing.

Hot och våld förekommer inom ambulanssjukvården. Ambulanspersonalen befinner sig ofta först på plats vid olyckor eller brottsplatser för att ta hand om sjuka och skadade människor. Vanligtvis är ambulanspersonalen ensamma och vid en del situationer förekommer missbruk eller andra sjukdomstillstånd, vilket kan göra patienterna aggressiva. Syftet med studien var att undersöka förekomsten av hot och våld mot ambulanspersonal i Sverige och hur samspelet mellan vårdare och patient påverkas, samt hur ambulanspersonalen påverkas av hot och våld på sikt. Med hjälp av enkäter samlades data in.

The purpose of this litterature review is to illustrate the nursing care to patient with chronic pain. As a theoretic frame for this study we choose Aron Antonowsky. The results of this study are based on 8 scientific articles. The findings are presented in main categories and ideas. The findings show that chronic pain is a multidimensional phenomenon that influences peoples quality of life in a physical, psychological as well as social way.

The prehospital management of patients with acute myocardial infarction (AMI)now includes 12-lead electrocardiogram transmission directly from the ambulance to hospital.If the ECG shows ST-elevated myocardial infarction the patient should be transported directlyto a hospital with capability for percutaneous coronary intervention (PCI).                                               Aim: The aim of this study was to describe how ambulance nurses experienced the prehospital management of patients with AMI who are transported by ambulance directly to hospital for PCI.                                                Method: Semi structured interviews were conducted with eight ambulance nurses. Data were analysed using qualitative content analysis. The categories that emerged were: Use ofcompetence, Responsibility and Insufficiency. Result: The result showed that the ambulance nurses felt secure when they cared for patients transported directly to PCI. The nurses assessed the patient and decided how he or she should be cared for.

Det är sedan länge känt att sömn på sjukhus är ett viktigt grundläggande behov för tillfrisknad. Det finns en bristande uppmärksamhet från sjukvårdpersonal om sömnproblematiken som finns på sjukhus, och miljöfaktorer som kan påverka patienters sömn negativt. Dessa faktorer kan förbättras om problemen identifieras och åtgärder vidtas för att förbättra sömnmiljön. Syftet med studien var att belysa miljöfaktorer som kan påverka patienters sömn på sjukhus. Studien är genomförd som en litteraturstudie där 21 vetenskapliga artiklar samlades in och granskades.

Background: Cancer disease is one of the most common diseases in Sweden andradiotherapy is one of the regimens available for the treatment of cancer. Radiotherapycan be delivered as single treatment or be divided into several fractions that last forweeks. Radiotherapy can cause side effects that may occur during or at the end oftreatment. Information and communication is an integral part of all treatments and care.The oncology nurse should attempt to ease for the patients to communicate, participatein the care, receive information and enhance the ability to self-care.Aim: The aim of the study was to examine the patients? needs for communication andinformation with oncology nurse during their meeting through radiotherapy.Method: This pilot study was conducted on six patients with different cancer diagnosis.It was a qualitative study, were data was collected through individual interviews usingsemi-structured questions.

This study focuses on the internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and complaints. We have chosen the subject, internal marketing because it caught our interest in an earlier course. On the basis of the literature of costumer complaint there have not been so much research about it and that is why we have chosen this perspective on internal marketing.This study is based on a qualitative approach.

Aim: To investigate the observed issues about the economy units? importation in the municipal of Bollnäs, Sweden, and study the internal communication according to this matter. Method: This paper is written as a process where the information flow has been decided by the information held in the interviews. The interviews have dealt with the economy units issues and the communication linked to it, within the oganization. The persons that have been interviewed are Olle Nilsson Sträng -principal of the municipal executive board, Leopold Stoltz - head of the municipal, Jan Lahenkorva? principal of the youth and child care board Maj ?Britt Karlsson? head of the youth and child care management and Eva Eklunddirector of junior school.

The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

The communicating home concept has been defined byidentifying the dominating communication technologiesto/from and in the homes, the most important customerbehavior and user needs, the dominating products and thedominating actors of the industry.The evaluation of the communicating home industry has beenperformed with a five forces framework analysis and theoriesregarding value migration and value structures of industries. Ithas been concluded that actors of communication technologies,goods and access services will compete fiercely. The barriersof entry will however be high. When it comes to contentservices the situation is completely different. These actors will,to the largest extent, meet lower competition and low barriersof entry.

The purpose of this study was to investigate whether social counselling via chat conversations could meet the criteria for a professional conversation, and how the six social workers who were interviewed felt that it had affected the profession and the clients who are seeking their help.Communication, professionality, power, roles and regions are the key topics of this study. A hermeneutic approach has not only influenced the interviews but also the content analysis that was used to encode the results.The interviews revealed that the chat conversations was a successful tool but not entirely without difficulties. The initial contact making between the client and the social worker favours the client, since she/he remains anonymous and that was the main advantage of the method. The biggest concern however was that in the anonymity it is not possible to report cases that the social worker are obligated to. The changing of forum does not necessarily affect the professionality but due to the faceless chat conversation an entire dimension of communication disappears because the loss of body language.

The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

Syfte:Syftet var att undersöka hur sjuksköterskor på fyra vårdavdelningar (två ortopediska avdelningar och två kirurgiska avdelningar) upplever preoperativt omvårdnadsarbete och jämföra sjuksköterskornas upplevelser från de två olika verksamhetsområdena med varandra.Metod:Detta är en jämförande, deskriptiv enkätstudie av kvantitativ design. Enkäten innehöll slutna frågor rörande preoperativa förberedelser, faste- och duschrutiner, preoperativ medicinering och antibiotika samt medicinteknisk utrustning, kirurgmarkering och laboratoriesvar. Därtill innehöll enkäten bakgrundsfrågor samt öppna frågor. 69 sjuksköterskor mottog enkäten. Dataanalys genomfördes med icke-parametrisk statistikmetod.Resultat:De ortopediska sjuksköterskorna uttryckte att organisationen kring de preoperativa förberedelserna fungerade sämre i jämförelse med de kirurgiska sjuksköterskorna.

Inom palliativ vård är en professionell interaktion väsentlig såväl för sjuksköterskan som för patienten och dennes närstående. Interaktionen utgör grunden i omvårdnaden och medför att patienten upplever trygghet. Syftet med studien var att belysa interaktionen i mötet mellan sjuksköterskan, patienten samt dennes närstående inom palliativ vård. Metoden som användes var litteraturstudie. Resultatet visar, att förutom att interaktionen mellan sjuksköterska, patient och dennes närstående ansågs utgöra basen i omvårdnaden så var det väsentligt att sjuksköterskan med hjälp av interaktionen förmedlade stöd, bekräftelse och respekt.