When a child is hospitalized, it is usually more than one person who needs attention ? i.e. the child as well as its parents. The emergency ward environment and surgery rooms are unfamiliar and the parents feel anxious, insecure and uncertain about how to act. They are expected to participate in the child?s care, cope with their own anxiety and simultaneously convey a sense of security and stability to the child.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

Abstract   In this thesis, my aim was to investigate how preschool teachers view their involvement in children's free play. In order to answer this, I chose to do semi-structured interviews with four preschool teachers in three different preschools. My interviews has revealed similarities and support for as how history of research looks at the involvement of educationists. Both research and my results stresses the importance of being active in children's free play and to be a supportive teacher, particulary in conflict situations. For those children who have difficulty entering into the free game its the educationists task to co-play and help the children find the game.

AbstractThe purpose of this essay was to study the parental education for adoptive parents. It´s provided by law since 1/1-2005 that parents have to participate in this education-program before they adopt. We wanted to look at what caused the change and made the education compulsory and to find out where the initiative came from, what purpose the education is supposed to fulfil, if it can facilitate for adopted children during their growth and whether the parental education can support the idea of what is best for a certain child always has to come first, according to the UN convention on the Rights of the child and the Haag-convention.The study was based on eight qualitative interviews, four with social workers, three with representatives of adoption-organisations and one with a representative of the public authority of international adoption (MIA). The conclusions of our study are that there is a risk that the education can not fulfil its purpose to prepare parents for their task, that it looses the idea of what´s best for the child and focuses on the parent instead. It seems to be more of a try out to not violate conventions signed and thereby fulfil a symbolic purpose..

This thesis examines and evaluates user boards in Swedish public schools from a democratic perspective. In order to evaluate whether the democratic values are fulfilled five different democratic ideals are selected to serve as a theoretical fundament. These ideals derive from the Swedish Government Official Reports that preceded the reform of user boards in schools, and are identified as the following: participation, dialogue, trust, democratic schooling and influence. The study is based on cases and involves two schools with user boards and two comparative schools with informal parental influence, so called school advisory boards. The study concludes that the main difference between the two types of parental influence is the level of formality.

Syfte: Att undersöka pappors tankar och erfarenheter kring föräldrautbildning och föräldraledighet under barnets första levnadsår. Metod: Explorativ kvalitativ intervjustudie. Ett målinriktat bekvämlighetsurval gjordes och semistrukturerade intervjuer genomfördes med nio män som blivit pappor under de senaste två åren. Data analyserades med kvalitativ innehållsanalys. Resultat: Föräldrautbildningen bör inriktas mer på det gemensamma föräldraskapet än på graviditet och förlossning.

Society has seen a tremendous increase in threats, violence and especially unprovoked violence perpetrated by youths. Violence and more seriously unprovoked violence has become a major problem for many service corporations as it gives them bad image and reputation. Corporate Social Responsibility CSR encourages many companies to engage in social activities as they realize that the company is part of the society and the environment. What affects society may sooner or later affect the corporate. For any business to prosper and create a long-term relationship with its customers, it needs a safe environment both for the customers and staff.Feedback from customers and staff is survival and these two (customer and staff) are the most vital assets any firm could have.

ABSTRACTAbout 17% of all deliveries in Akademiska Sjukhuset end with caesarean section. The purpose of the survey was to study parental pairs experience to undergo a caesarean section and experience of information about surgery. The aim was also to see if there were differences between those undergoing a planned or an emergency caesarean section, as well as differences between the birthing women and their partners. 100 couples participated in the study and answered a questionnaire 1-3 days after they had undergone surgery. The result showed that the vast majority of parental pairs were satisfied with the information they received before the caesarean section.

The manufacturing industry is currently in a short-term downturn while the competition is increasing. The result of this is that companies must find new ways to bring out their products. Traditional competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability.The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies.In order to illustrate this process, a case study was carried out at Alfa Laval, their sales companies and employees at their distribution center in Tumba. In order to see the differences in attitudes between the management, the sales companies and the employees regarding communication and involvement a gap analysis were used.The theoretical part of the study considers theories about business mission, communication, involvement, quality and creating value.The result showed that a smaller gap exists between the sales companies and the management while a slightly larger one exists between the employees and the management.

Syftet med uppsatsen är att ta reda på hur de svenska konsumenternas attityder och medvetande skiljer sig åt när det gäller egna varumärken i jeans, TV-apparater och deodoranter. För att uppnå uppsatsens syfte har vi har använt oss av en kvantitativ studie, vilken baseras på en enkätundersökning som respondenter runt om i Skåne besvarat. Enkäterna behandlade medvetenheten om och attityderna till egna varumärken inom de tre olika produktkategorier, jeans, TV-apparater och deodoranter. Vi har funnit att det finns skillnader mellan konsumenters medvetande om och attityd till egna varumärken inom de olika produktkategorierna. Egna varumärken inom de kategorier som för med sig ett high-involvement-köpbeteende, TV-apparater och till viss del även jeans, hade respondenterna i regel en negativare attityd till jämfört med traditionella varumärken.

Purpose: The purpose of this thesis is to analyze and evaluate essentialprerequisites for companies and corporations aiming at marketingglobal brands in a restricted market.Method:The investigation strategy used for this essay was to perform a casestudy on the Islamic Republic of Iran. Both primary data ? such as asurvey, interviews and participating observation ? and secondarydata ? found in books, scientific articles and the internet ? have beenused to achieve the results. The gathering of empirical data wasperformed inside the Islamic Republic of Iran during two weeks inNovember 2007 in three different cities: Tehran, Ispahân and Bâbol.This was carried out by considering several theories: globalbranding strategies, brand equity, involvement theory andcommunication models.Results: The outcome of this essay show several factors that should be takenin consideration in relation to marketing global brands in Iran. Manycompanies have chosen adaptation as their promotion? and productstrategy because of countless rules and restrictions hindering globalmarketing.

Syftet med denna uppsats är att få ökad kunskap och insikt om hur förskollärare tänker om föräldrasamverkan. Hur värderar de samarbetet, vilken betydelse har den och hur utformas den. Arbetet utgår från följande frågeställningar: Hur upplever och värderar förskollärare samarbetet med föräldrar på förskolan? Finns det faktorer som kan underlätta/ försvåra samarbetet med föräldrar? Vilka samarbetsformer kan föräldrasamverkan ta sig uttryck i?För att besvara mina frågeställningar har jag gjort kvalitativa intervjuer med fem förskollärare på olika förskolor i två medelstora kommuner.Mitt resultat visar att föräldrasamverkan är viktig och värderas som något man inte kan vara utan. Det är främst barnet som vinner på ett fungerande föräldrasamarbete, då det bidrar till barnets trygghet och utveckling.

The purpose of our study is to examine how parents experienced their participation and their involvement in a solution-focused parenting group. The parenting groups are a part of the social welfare system in a town in south of Sweden. The study is conducted as a qualitative study with focus groups. 11 parents have participated. The study´s theoretical framework considers solution focused theory, social constructionism and process within groups.In the study we found that participants generally perceived their participation as positive and that they received confirmation by meeting other parents in the same situation.

The aim of the study was to describe parents' experiences of empty nest. The sample consisted of individuals who had experienced one child moving out of the parental home. Data were collected through qualitative semi-structured interviews and were analyzed by using thematic analysis. The thematic analysis revealed four themes, Concerns about the new time in life, Changing roles, Socializing in the family and Testing the relations. Due to the themes participants' stories reveal anxiety facing the time that will come when children takes the step to leave the nest.

Computer use at work has risen considerably over the past fifteen years and is currently a relatively common phenomenon when 76 percent of women and 72 percent of men using the computer in their daily work (SCB Arbetsmiljörapport 2009).According to Gulliksen and Göransson (2009), Sweden is one of the countries which are more advanced in the procurement of computer systems at work. He means that Sweden has unique opportunities and conditions for user participation in the development of computer systems, when the user has the right to influence their working environment through a law in the Work Environment Act. The paper examines the importance of user involvement in system development and the Swedish company's approach and experience of user involvement. To highlight and explore the importance of user involvement, there has been a case study in which users have been representative of the development process. The case study has been conducted on a case company where the system IST analys was in need of a new interface.