Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Sustainable development has become more and more important over the past years. The term Corporate Social Responsibility (CSR) is closely connected to sustainable development and focuses on organizations responsibility towards the society and the environment in which it exists. Companies within the mining industry were among the first to initiate CSR-work due to the fact that they have a great impact at the local community, both socially and environmentally. Today they are still in the forefront of the development of CSR-questions in general, and community involvement and development in particular. Earlier studies made on this area have focused on the strategic level of community involvement and development.

To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

ÖREBRO UNIVERSITYDepartment of Behavioural, Social and Legal SciencesProgram of social workSocial Work CC-essay in Social Work, 15 creditsAutumn term 2013The family is the only way back home? A qualitative study on staff?s view on family involvement in the treatment of adolescentsAuthors: Cakici, Nahrin and Claesson, SandraAbstractThe aim of this study is to investigate how the staff at residential treatment centers works to involve the family and the social network in youth?s treatment and how they experience that the involvement affects the young person. The aim is also to study the difficulties the staff experience in their work to involve the family and the social network. In this study, staff from two residential treatment centers in Sweden participated. The study is conducted based in on qualitative method in which four semi-structured telephone interviews and one group interview have been conducted.

Syftet med studien var att studera föräldrainvolvering och barns motivation till tennis utifrån föräldrars perspektiv relaterat till Tennis Syds pågående projekt Tennis10s. I studien deltog 64 föräldrar i åldrarna 31-58 år (m=41,69 sd=5,14) varav 26 var kvinnor (m=40,08 sd=4,98) och 38 män (m=42,79 sd=5,01) som hade barn aktiva inom tennis i åldrarna 6-11 år. I studien användes instrumenten Motivation Till Idrott samt Parental involvement Sport Questionnaire. Resultaten visade att föräldrar rangordnade kompisskap, laganda, glädje och kompetens som de främsta motivationsfaktorerna till att sitt barn spelar tennis. Föräldrarna rangordnade beröm och förståelse samt aktiv involvering som de mest förekommande beteendena i sitt upplevda engagemang kring sitt barns tennis deltagande.

AbstractMy aim for this study is to examine what the parent?s of the children attending pre-schoolwants to be a part of, by examining the parent?s description of the performance review andwhat their experience from them was. This study is based on earlier research and literature,which describes the pre-schools activities, how they work and the documented goals they tryto accomplish. I also did eight interviews with parents from two municipalities, which I theninterpreted based on my experience and understanding. The interviews focused on theparent?s description of their experience of how much influence on the work in their child'spre-school.

Syftet med studien var att studera föräldrainvolvering och barns motivation till tennis utifrån föräldrars perspektiv relaterat till Tennis Syds pågående projekt Tennis10s. I studien deltog 64 föräldrar i åldrarna 31-58 år (m=41,69 sd=5,14) varav 26 var kvinnor (m=40,08 sd=4,98) och 38 män (m=42,79 sd=5,01) som hade barn aktiva inom tennis i åldrarna 6-11 år. I studien användes instrumenten Motivation Till Idrott samt Parental involvement Sport Questionnaire. Resultaten visade att föräldrar rangordnade kompisskap, laganda, glädje och kompetens som de främsta motivationsfaktorerna till att sitt barn spelar tennis. Föräldrarna rangordnade beröm och förståelse samt aktiv involvering som de mest förekommande beteendena i sitt upplevda engagemang kring sitt barns tennis deltagande.

Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a high-involvement purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search, high-involvement purchases, communication length and information vividness.

The study is based on a new approach on how Swedish healthcare is supposed to be controlled and organized. There is a renowned administration problem within Swedish healthcare, which seems to be an obstacle to exploit the resources to the fullest. The latest venture within the healthcare system is patient involvement, where the patients become co-producers of their own care, which aims to both improve and make healthcare more efficient. A few wards in Sweden have implemented this new approach whereupon the study intends to discuss the effectiveness and efficiency in some of these.The study is restricted to three wards, whereof two of these are inpatient wards and the other one is an outpatient ward, within the medical clinic in Jönköping County Council, which has implemented the patient involvement approach in their daily work. The methodology for this study is qualitative in its nature where a time study of personnel time allocation and supplementary interviews with managing nurses on the wards have been conducted.

The aim of the work was to gather information on parents' reflections on their own need for parental support in their role as parents. Where a need was expressed we investigated what form of support was desired and who should provided it. We also wished to find out if there were any differences or similarities in the needs and wishes expressed by the parents.The questions posed were: Did the parents feel that they needed support in their roles as parents? If so, what sort of support did they want? Who should provide this support? What differences or similarities were expressed in the parents needs and wishes for support?A questionnaire study was carried out within Landskrona. The results showed that a majority of parents expressed a limited need for some form of support in their parental role.

The aim of this qualitative study was to investigate the participants experiences of a parent support group and the effect of their participation on their parental role from a learning perspective. As the parent support group takes place as a group activity, the focus was on the individual learning processes which, in turn, are influenced by both the group itself as well as the leaders of the group. The empirical data was collected from a focus group interview with four mothers, and analyzed using empowerment and coping theories. Based on the participants´ narratives, the result showed that the parent support group had a great social and pedagogic effect on the participants. As a result of the received knowledge in the group from both leaders as well as from other participants, they felt less stressed and more confident in their parental role.

Syftet med detta arbete är att få ökad insikt och kunskap kring samverkansformer. Samverkan innebär att läraren, föräldrarna och eleven utför målinriktade samverkansformer för att främja elevens kunskapsmässiga och sociala utveckling. Vi undrar därför vilka former som främjar samverkan samt vilka eventuella hinder som finns. För att kunna ta del av lärarnas uppfattningar har vi gjort intervjuer på två olika skolor. Slutsatserna från intervjuerna diskuteras och analyseras med hjälp av styrdokument och relevant litteratur samt fördjupas utifrån ett kunskapssociologiskt perspektiv.

Syftet med studien var att studera föräldrainvolvering och barns motivation till tennis utifrån föräldrars perspektiv relaterat till Tennis Syds pågående projekt Tennis10s. I studien deltog 64 föräldrar i åldrarna 31-58 år (m=41,69 sd=5,14) varav 26 var kvinnor (m=40,08 sd=4,98) och 38 män (m=42,79 sd=5,01) som hade barn aktiva inom tennis i åldrarna 6-11 år. I studien användes instrumenten Motivation Till Idrott samt Parental involvement Sport Questionnaire. Resultaten visade att föräldrar rangordnade kompisskap, laganda, glädje och kompetens som de främsta motivationsfaktorerna till att sitt barn spelar tennis. Föräldrarna rangordnade beröm och förståelse samt aktiv involvering som de mest förekommande beteendena i sitt upplevda engagemang kring sitt barns tennis deltagande.

The purpose of this essay was to get some knowledge about how the situation was for children with overweight and obesity. I wanted to examine what experience about causes, consequences and measure the professionals, who meets children in different situations in their daily work had, and I wanted to find out which explanations current research had about the problem.The knowledge I have acquired during my work with this paper about the problem was that it was depending on many different factors on various stage in the child's life which influences and interacts with the child in its development. The risk that a child would develop overweight was amongst other things depending on the child's eating- and exercising habits.This habit was formatted for example by the circumstances in the family, availability of sweets/food and the choice of leisure time activities.The consequences for the overweight/obese children could be that the child did not manage to keep up with its friend's physical activities which led to a sense of rejection, risk of being bullied by friends, the risk of a damaged physical and psychic health. The problem was not easy to measure and all of the studies demonstrated that Parental involvement is necessary in an effective treatment of childhood obesity..

The study is based on a new approach on how Swedish healthcare is supposed to be controlled and organized. There is a renowned administration problem within Swedish healthcare, which seems to be an obstacle to exploit the resources to the fullest. The latest venture within the healthcare system is patient involvement, where the patients become co-producers of their own care, which aims to both improve and make healthcare more efficient. A few wards in Sweden have implemented this new approach whereupon the study intends to discuss the effectiveness and efficiency in some of these.The study is restricted to three wards, whereof two of these are inpatient wards and the other one is an outpatient ward, within the medical clinic in Jönköping County Council, which has implemented the patient involvement approach in their daily work. The methodology for this study is qualitative in its nature where a time study of personnel time allocation and supplementary interviews with managing nurses on the wards have been conducted.