First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Sammanfattning Uppsatsens titel: Earned Value Management ? Ett projektstyrningsinstrument mellan FMV och Kockums. Seminariedatum:2007-06-05 Ämne/Kurs:FEK 582 Kandidatuppsats, 10 poäng Författare:Dennis Andersson, Anders Ellström, Viktor Tornberg Handledare:Per Magnus Andersson, Olof Arwidi Nyckelord:Projektstyrning, projekt, Earned Value, Earned Value Manage¬ment, EVM. Syfte:Syftet med denna uppsats är att beskriva och analysera Earned Value Management (EVM) som projektstyrningsinstrument mellan Försvarets materielverk (FMV) och Kockums vid halvtids¬moderniseringen (HTM) av minröjningsfartyg Landsort. Metod:Kvalitativa intervjuer har gjorts med respondenter som har ledande projektbefattningar inom FMV och Kockums.

Problem discussion:To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers? needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at Axis with the main task to support local sales offices around the world in their work with different sales projects. Because of the number of ongoing projects Sales PM needs to be able to screen among these and focus on those where their help will be most valuable for the company.

Level: Thesis in Business AdministrationDate: 20009-06-11Authors: Anders Johansson & Johan MyhrE-mail: anders@clubsilk.nu,  johan@clubsilk.nuTutor: Mona AnderssonTitle: Company valuation according to Value Based Management ? application to SkiStarProblem: Different operators constantly supervise Companies listed at the stockmarket. The stock exchange market is continuously updating the companie?s present value and their forecasted value. It is important that the companies are able to communicate with the market so that the stockvalue reflects the real value of the company.

Huvudsyftet med denna uppsats är att ge en helhetsbild av fenomenet virtuell word-of-mouth. För att åstadkomma detta har vi delat in huvudsyftet i två delsyften där det första undersöker vad virtuell word-of-mouth innebär. Det andra delsyftet analyserar de områden som har betydelse för fenomenet och dess spridning, nämligen budskapet, individer och grupper samt Internetmiljöer.

The competitiveness and profitability of swedish farm enterprises is frequently discussed in agricultural media. Increased exposure to the surrounding world with greater competitive pressure and considerable price fluctuations in the agricultural markets demand new ways of acting to secure the agricultural sector?s long-term survival and profitability. Structural change and/or diversification leads to increased numbers of stake-holders around the farm enterprise and thereby also the expectations of the farmers ability to lead and coordinate resources. Lean is the name of a management model developed by Toyota, influenced by the lack of resources in Japan during the post WWII period.

Uppsatsen ämnar beskriva den interna marknadsföring som finns mellan företagets ledning och dess personal före, under och efter en reklamkampanj. En analys av hur reklamkampanjers budskap och effektivitet kan förändras då teorierna om intern marknadsföring i högre grad implementeras i organisationen..

Sandvik Wire needed a review of the administrative part of the order fulfillment process and especially the work around packing and the inventory of finished goods. Therefore we acquired the assignment to investigate the administrative part of the order fulfillment process in the company with the purpose to identify potential for improvement. This investigation was performed with focus on the terminal and packing functions. The purpose with the investigation was also to identify critical factors for an efficient order fulfillment process and investigate if information quality is such a factor.Data was collected through interviews and observations on Sandvik Wire. With the help of this data the information and material flows was mapped, the work within terminal and packing, and adjacent functions was investigated.

Uppsatsen undersöker med användande av rangsummetest om LPM-modellen är mer lämplig än riskmått baserade på varians och systematiska riskmått baserade på CAPM för analys och urval av svenska hedgefonder under perioden 1996 - april 2001..

The purpose of this thesis is to examine how the Management Control System is affected by a change in the owner structure from family owned to not-family owned. The study also tries to identify explaining factors behind the possible effects to the Management Control System. The study is based on a comprehensive case study on the company Alcro-Beckers which, in year 2001, was acquired from the owner Lindéngruppen fully owned by Ulf G Lindén. The acquirer was the non-family owned company Kemira OY, a Finnish stock listed group. The empirical foundation mainly comes from interviews conducted with people who were/are directly connected to the company, either as employees or as representatives for the owner.

The aim of this study has been to examine if an implementation of a One Stop Shop in the public sector and its IT-support can serve as a motor for business development. By examine the relation between the One Stop Shop and the public administrations we have tried to answer this question. The municipality that we have examined underwent a big change, seven years ago, when they implemented a One Stop Shop including a IT-support called Flexite. But despite these seven years and the fact that Flexite has changed approach from a Case Management System to a Support System for Business Development the municipality have not adapted to this change. .

En upprörd patient sitter i väntrummet på en akutmottagning. Patienten har väntat på vård i flera timmar och äntligen kommer en sjuksköterska in. Patienten reser sig upp och bereder sig på att följa med. Tyvärr utropar sjuksköterskan någon annans namn och den väntande patienten frågar undrande: ?Ursäkta, när är det min tur?? Problem:Vi anser att det finns problem i arbetsprocessen på akutmottagningen som orsakar att patienten får vänta onödigt länge.

Risk management is a key competency that is constantly being researched how it can be improved within project management. The risk management process consists of four major steps: identify risks, assess the risks? significance on the project, evaluate and address the key risks and follow up.The majority of companies seem to neglect certain identified risks, and decide not to mitigate if the risk does not cause adverse effects to the business. To counteract undesirable consequences and help organisations to become more effective at managing risks an initial work has been conducted for a risk repository.The project develops a proposal on the design of a risk repository which aim to effectively support a database implementation. The study includes literature studies which resulted in a relational model for database implementation.

Vårt syfte är att diskutera hur outsourcing av ettföretags HR-avdelning, som genomförs för att leda till effektivitet på kort sikt kan påverka företagets lärande på lång sikt. Kortsiktiga effektivitetsvinster i samband med outsourcing stör det långsiktiga lärandets förutsättningar att skapa varaktiga konkurrensfördelar för företaget..

Utvecklat en modell för att med hjälp av ABC-metoden fördela kostnader för en IT-avdelning och pröva modellens tillämpbarhet på ett fallföretag. Då fallföretaget har en betydande IT-avdelning där problem med kostnadsfördelning påträffas, var de lämpat för att testa modellen på. Uppsatsen resulterar i två slutsatser. Fallföretaget bör tidsredovisa för att lättare kunna kostnadsfördela. Dessutom presenteras en modell som kan tillämpas i företag som återfinns i liknande situationer..