AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.

The aim of this literature review was primarily to describe how the nurse can involve the parents in the care for their premature baby, and secondly to describe the aim, design, method, population and quality of the reviewed studies. Searches have been made in different databases in order to find articles where the search words ?neonatal care?, ?neonatalvård?, ?premature infants? and ?nurse? were included. The literature review was based on 12 scientific articles. The results of the study were divided into six categories; The nursing staff?s relation to the parents, Support group, ?Home-early program?, Decision-making, A work in progress and A safe and efficient method.

Att skapa en god vårdrelation mellan sjuksköterska och patient är en förutsättning för att patienten ska kunna delta och vara motiverad till att förbättra sin psykiska hälsa. Patienter med borderline personlighetsstörning (BPD) och självskadebeteende är patientgrupper som omnämns med en negativ attityd inom psykiatrisk omvårdnad. Vårt syfte med studien är sjuksköterskors beskrivning av faktorer som kan påverka vårdrelationen med patienter med BPD och självskadebeteende. Metoden är systematik litteraturstudie där sökning av vetenskapliga studier har gjort i databaserna OneSearch beta, Medline , Cinahl och PSYC-info. Studierna granskades utifrån modifierade kvalitetbedömningsprotokoll.

Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers.Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers who are not active in Sweden and c) representatives from PADI and PADI affiliated dive centers.Main results: The main reason that people who have been certified abroad do not dive in Sweden is that they regard it as being too complicated, too cold, too expensive and with nothing interesting to see. These might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of getting their attention, making diving sound interesting and raise their awareness in preparation for the other part of the process.

Background: Every patient and each situation is unique. Therefore the nurse has to act in a flexible intervention and still keep an ethical perspective. Aim: The aim of this studie was to illuminate nurses? different aspects of decision making in emergency situations. Method: The result is based on nine scientific articles.

Background: During a house demonstration a real estate agent have the chance to make new contacts which is of big importance to spread the word about the agency and keep up with the competition. If the realtor makes a good impression on the customers, it increases the chance for making the customers return to the same realtor when time comes to sell their own house. The interpretation of this non-verbal communication has been shown to have a fundamental effect on the participant?s perception of the encounter. This makes the study aim regards investigating which non-verbal signals a real estate agent express.Purpose: This study has a two-parted purpose whereas the first part intends to point out similarities and differences in a realtor?s non-verbal communication.

Bakgrund: Delirium är ett sjukdomssyndrom som yttrar sig genom desorientering, problem med minne, perception och akut beteendeförändring. Delirium är en organisk psykisk störning och är ett övergående tillstånd som ofta drabbar äldre med en komorbiditet. Den äldre befolkningen i Sverige beräknas att öka kraftigt och eftersom att risken för delirium väntas öka med åldern finns en risk att andelen med delirium inom sjukhusvården kommer att öka. Orsaker för att utveckla delirium är multifaktoriella, några föreslagna är demenssjukdom, polyfarmaci, infektion, elektrolytiska rubbningar, hjärt- och kärlsjukdom, akut sjukdom eller trauma och miljömässiga faktorer. Syfte: Att beskriva sjuksköterskors erfarenheter av att vårda äldre patienter med delirium inom sjukhusvården.

The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013.

The study is based on a new approach on how Swedish healthcare is supposed to be controlled and organized. There is a renowned administration problem within Swedish healthcare, which seems to be an obstacle to exploit the resources to the fullest. The latest venture within the healthcare system is patient involvement, where the patients become co-producers of their own care, which aims to both improve and make healthcare more efficient. A few wards in Sweden have implemented this new approach whereupon the study intends to discuss the effectiveness and efficiency in some of these.The study is restricted to three wards, whereof two of these are inpatient wards and the other one is an outpatient ward, within the medical clinic in Jönköping County Council, which has implemented the patient involvement approach in their daily work. The methodology for this study is qualitative in its nature where a time study of personnel time allocation and supplementary interviews with managing nurses on the wards have been conducted.

Syftet med min studie är att genom att studera frånvarostatistik, betygstatistik, nationella prov åk 5 och intervju med elever och skolpersonal försöka hitta ett mönster i orsakerna till skolk samt metoder för att motverka skolk..

Background                      European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose                              The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method                              With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings                             Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.

Bakgrund: I den fysiska vårdmiljön framkom olika förutsättningar för att skapa god omvårdnad då grundläggande mänskliga värderingarna var av betydelse för hur begreppen hälsa och omvårdnad tolkades. De traditionella vårdmiljöerna kunde uppfattas som anonyma och sterila platser av både sjukvårdspersonal och patienter, dessa egenskaper representerar hur fysiskt påtaglig sjukvårdsmiljön var. Syfte: Syftet med denna litteraturöversikt var att beskriva hur patienter inom somatisk vård upplever den fysiska vårdmiljön på sjukhus. Metod: En litteraturöversikt baserad på tio vetenskapliga artiklar med både kvalitativ och kvantitativ ansats. Resultat: Tre huvudteman framkom vid analysen av artiklarna; sjukhusmiljö, vårdavdelningsmiljö och vårdsalsmiljö.

Väntan på transplantation kan vara en komplex situation för patient och anhörig. Studiens syfte var att belysa vad patienter och deras anhöriga upplever när de står i kö för en organtransplantation. Metoden som användes var en kvalitativ ansats där fyra självbiografier lästes och analyserades.I resultatet framkom att upplevelserna startade med beskedet om att transplantation var nödvändig för den fortsatta överlevnaden, tills beskedet om transplantation kom och patienterna lades in för operation.Analysen av den insamlade datan resulterade i fem kategorier: Insikten om sjukdomens allvar, Mellan hopp och förtvivlan, Tankar kring döden, Samvetskval och Ett efterlängtat besked. Resultatet kan användas till att öka förståelsen hos vårdpersonal för vad patienterna och deras anhöriga genomgår känslomässigt under deras väntan på organtransplantation..

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

This study raises the question how the implementation of the balanced scorecard in the municipality of Gotland has been influenced by the way of communication. A case study is made in the administration of Social-and care management on Gotland. We have been focusing on two different ways of communication. The first one is Shannon and Weavers model where communication is explained as a transmission of a message through a channel to a receiver. The other one is sensemaking where it is focal to give the information meaning.