Lägg märke till varumärket
En kvantitativ undersökning kring hur varumärket Hollister jobbar med kommunikation för att stärka sitt varumärke.
BrandBrand buildingVisual communicationTwo-way symmetrical communicationCommunication channelsQuantitative studieOnline questionnaire surveyHollister.VarumärkeVarumärkesbyggandeVisuell kommunikationTvåvägs-symmetrisk kommunikationKommunikationskanalerKvantitativ studieWebbenkätHollister.
The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013. The online survey was answered by 90 units which means a response rate of 90 percent. The results of the study showed that it differed somewhat between the cities and above all it showed that the units from Täby had more knowledge about the brand's visual identity, and visited the store to a larger extent. The analysis also showed that branding is an important part to reach out and influence Hollister?s target audience where the work of visual communication is vital.