This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

In the last years people has become more aware of issues regarding corporate social responsibility. This has led to a more thorough control of big multinational companies, which are often held account of violating social, ethical and environmental values. The term most often used for this is corporate social responsibility (CSR). H&M is a Swedish multinational company and the concept of H&M is fashion to a low price. The material most often used in producing clothes is cotton.

The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

Ever since Thomas More?s book Utopia was published in 1516, theutopian idea has not lost its topicality and has been strongly rootedin literature, art, film and architecture. Utopia can be seen as a statein which utopia allows a space for wishes, dreams and a desire forsomething better. In my degree project I have chosen to explore thehistorical utopian ideas to create a content that treats utopia on asubjective level. With visual communication as a starting point I havetried to fixate this state in a book.

Ett uttryck som har uppkommit inom den internationella beskattningsrätten under det senaste året är BEPS. Begreppet står för Base Erosion and Profit Shifting, och syftar till det projekt som OECD driver åt G20:s vägnar. Projektets syfte är att skapa förutsättningar och verktyg för länder att motverka aggressiv skatteplanering som eroderar länders skattebaser. Projektets resultat är i skrivande stund inte färdigt, men det finns mycket som tyder på att vi kommer att se en förändring inom både intern och internationell dubbelbeskattningsavtalsrätt inom de kommande åren.Ett av fokusområdena inom projektet är OECD:s modellskatteavtals omdiskuterade definition av fast driftställe. En definition som vi i Sverige delvis använder oss av vid utformning av definition till fast driftställe i IL 2:29, och där modellskatteavtalets kommentarer används vid tolkning av paragrafen.

The public service within health and care has changed remarkably during the last 30 years. It has been inspired by management ideas from profit-making businesses. Those thoughts are an umbrella term called Nex public management. In what way has New public management influenced the public service in Sweden? Important concepts in the change of public service are quality, effektivity and goals.

Aim: Nation Branding has become an important phenomenon during the last couple of years. The concept talks about how to promote a product by using the features of a nation to gain profit. Among the years many countries has established a strong Nation Brand abroad. In the long run many companies have chosen to use these benefits in an efficient way by promoting their own country brand, especially in their internationalization process. The aim of this study is to see what factors that influence companies in the Swedish food industry while using the fact that they are Swedish when they enter foreign markets. Method: Data was collected through interviews with export managers and sales managers at 6 Swedish companies exporting products within the food industry.

The thesis aims at describing how culture is produced and reproduced at IF Friskis&Svettis Stockholm, a Swedish non-profit training association. The authors claim that organizational identity plays a major part in determining ways of action within the organization. Selection processes, programming and internal recruitment and sensemaking are essential issues of the cultural production and reproduction..

 Date                   May 28, 2009Level                  Bachelor thesis in Business Administration/Information TechnologyAuthors             Jennie Andersson, Niklas Fridell, Visar HoxhaTutor                  Marie MörndalDepartment    HSTTitle                    ERP-solutions in small to medium sized enterprises ? possibilities and problemsSummary          ERP-solutions have penetrated the market for SME: s, offering the same advantages larger enterprises have enjoyed for years. For a significantly cheaper price, SME: s can nowadays acquire ERP-solutions and become more effective and increase their profit.  The authors have examined five SME: s in both the production and service company segment and have come to the conclusion that an ERP-solution would indeed benefit these companies in many levels but also induce certain obstacles the examined companies must overcome, both financial and organizational.Purpose            The purpose of this thesis is to examine if and how SME: s can become more efficient and developed and increase their profit by implementing an ERP-solution. Further, the purpose is to discuss which conditions that exists for the examined SME: s in order to implement an ERP-solution.Method            The thesis consists of a qualitative research where the authors have interviewed either the owner or employees at management level by using semi-structured interviews.

Syftet är att beskriva hur en svensk ideell förening mäter och redovisar effektivitet samt vilka effekter det har på verksamheten. I och med att ideella föreningar till skillnad från företag inte har ett vinstdrivande syfte så kan således inte effektivitet mätas på samma sätt som i den privata sektorn. I denna uppsats studeras ett fall, en kristen församling, för att få en inblick i hur en ideell förening mäter effektivitet och redovisar den.Denna uppsats utförs genom en fallstudie av både kvalitativ och kvantitativ karraktär. Författarna har besökt församlingen och genomfört en enkätundersökning av medlemmarna och deras attityder kring effektivitet och hur den redovisas till medlemmarna. Vidare har författarna intervjuat styrelsemedlemmar för att få en djupare inblick i ämnet.Vad som skiljer ideella föreningar från vinstdrivande organisationer är att de har ett icke-ekonomiskt syfte och att de bedrivs mestadels på frivillig basis.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

Studiens bakgrund är en förändrad samhällskontext där Svenska kyrkan har möjlighet att omdefiniera fokus för sin verksamhet. I ett sådant reflektionsarbete kan den lokala församlingens organisationsidentitet, exempelvis i termer av ?folkkyrka?, vara en drivkraft för förnyelsearbete. Bakgrunden beskriver utvecklingsprojektet ?Aktör för välfärd? samt tidigare forskning på området.

The purpose of this master thesis was to examine how the corporations quoted on the A-list on the Stockholm Stock Exchange were affected by the introduction of IFRS 3 Business Combinations. Their opinion about the accounting rule and the acquired goodwill in particular was focused as well. The authors wanted to see if there were any changes in ROE, return on equity, after the introduction of the new accounting standard.Data for this study was collected through interviews, questionnaires and annual reports. Interviews were held with corporate accounting managers of Assa Abloy, WM-data, Electrolux, Ericsson and SCA. Questionnaires were sent by e-mail to 50 companies and were answered by 30 of them.

The purpose of this report is to investigate the business relationship between forest machine entrepreneurs and company officials within a timber area at one of the Swedish forest owner associations called Mellanskog. This report shows how these people work with their business relationships, what they believe are the keys getting a successful relationship and how they have got were there they are now. Key words: Business relationship, cooperation, team work, communication, negotiation, respect, commitment and trust..

Studiens bakgrund är en förändrad samhällskontext där Svenska kyrkan har möjlighet att omdefiniera fokus för sin verksamhet. I ett sådant reflektionsarbete kan den lokala församlingens organisationsidentitet, exempelvis i termer av ?folkkyrka?, vara en drivkraft för förnyelsearbete. Bakgrunden beskriver utvecklingsprojektet ?Aktör för välfärd? samt tidigare forskning på området.