In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

With the farming methods of the past century the agricultural landscape has changed. This has led to the fact that many habitats and species have been significantly reduced. Sweden is committed to the preservation of biodiversity through various conventions and laws. In the EU's Common Agricultural Policy there are currently agro-environmental schemes, which were created as an instrument for reducing the negative impacts of agriculture on nature and environment. Within this system any farmer who perform environmental measures are financially compensated for this.

The two swedish unions, Akademikerförbundet SSR and Kommunal, have a majority of female participations who mainly work in the public services. The difference between the unions is that one of them only represents members with academic educations and the other has members with lower educations. The aim of this study was to compare the two unions according to the terms exit, voice and loyalty, but also participation and influence. There were 142 participants in this study and 8 participants were interviewed in a pre-study. The result of the study shows that voice is a strong predictor to wellbeing in work life.

This case-study examines the correlation between young men and democratic instability in group discussions with two analyzing methods in one. One part of the method used is deliberative democracy which aims to explain how democracy works within the frames of discussion in ordinary citizens groups. In this study the citizens is upper level secondary school students. The other part of the method used is the theory pulled by many scholars lately, the demographic impact on democracy. With these two combined in one this study compare the theory of young men as more active in political violence and as a destabilising factor of democracy on country-level with the results of the study in deliberative democracy in small group discussions.

The purpose of this study was to identify the positive and negative aspects of the work and dynamics of a management team and from that recommend how the team can improve. The aim was also to investigate whether there was a gap between how the members of the management team comprehend themselves and how the project, section and team managers comprehend the management team. The management team contains of seven core team members and is the head function of a research and development site in central Sweden. The results are based on interviews with the present members of the management team and three former members, a survey among the project, section and team managers and by participating observation on meetings with the team. The results show that the management team is an overall well-functioning team that with some changes and improvements, especially concerning communication and information, can reach even further.

In this project an iPhone application for storing food and drink experiences was developed with focus on an easy interaction design. The already existing market of similar applications were studied and evaluated to extract their positive and negative features. Interviews with experts within the food and drink business where made in the pre study to get a good perception of how to divide and categorize the sections in the application. To optimize the usability, workshops with potential users with different technical experiences where continuously held during the development of the design.During the development two variants of development environments where evaluated. The final result of the application was developed in the environment that made the best impression and seemed to be the best alternative.The resulting product has a thought out design meant to be easy to understand, even for the first time users.

This paper examined if childrens wellbeing affected their social and academic competence. The data was collected through an anonymous study using questionnaires, where the measuring instruments GHQ12 and EQ was used, and also a number of questions concerning academic competence. The population concisted twentytwo eight grade students, both girls and boys. The population had both Swedish and foreign ancestry. The result showed that wellbeing and the academic competence had a positive correlation.

Textiles are made in an unsustainable way and there is a need to find alternative ways and material to reduce the negative impacts on the environment, humans and animals. Problems like pollution, excessive water consumption and loss of soil fertility is a result of this lack of diversity. It is a necessity to find innovative alternatives in other fabrics due to the unsustainable use of cotton and polyester fibers. As in many other countries in the Western part of the world, in Sweden there is a rapid turnover and increased selling of clothes that result in increased textile waste. About 15 kilogram of textiles (net inflow) is consumed per person each year.

The purpose of the study was from the perspective of young people that has completed a stay at HVB-home. The respondents are between 15-21 years both boys and girls. The basic questions were: How do the respondents look upon this HVB-homes service process? How do the respondents look upon this HVB-homes service contents? How do the respondents look upon this HVB-homes service regarding available information and how the staff is available? What positive and negative experience do they have from their stay at the HVB-home? We also wish to get a picture of what is important to change to improve the quality on this HVB-home. To receive answers to those questions we formed a questionnaire.

In todays society IT in general and the Internet in particular are given elements in people´s everyday lives, and smartphones has come to be a big part of those elements. This study focuses on how the use of Smartphones in particular influences the individuals in their working environment, and how this use influence the efficiency and the well-being of said individuals.  To answer our research question regarding how said use comes to effect the efficiency and the well-being for proffesionals in their working environment we have used data from qualitative interviews who is enriched by a short initial diary study. This data has then been analyzed using the Affinity Diagrams Technique, leading to four central themes emerging from the data. The results show that smartphone use at work comes with both positive and negative effects; efficiency increased through the use of smartphones due to the great versatility that comes with the technology, while in terms of well-being issues of stress emerged.

Abstract The purpose with this essay is to get an understanding of how the christmascalender hasevolved throughout the history, and why its shape looks like it does. We have made ananalysis of the 21-centurys calendars to get a look on the content and tried to track a targetgroup. Which themes have characterized the 21-century and how can you put these in relationto earlier calendars? To get a greater insight in the design of the christmascalendar, we madean interview with SVT's Susanne Kvarforth. After this it came to our knowledge that they arelacking guidelines besides that their target group is 6-12 year olds.

The aim of this paper is to make an investigation of how authoritative conceptual framework about immigrants as a group is being constituted in the discourse regarding Swedish language for immigrants. I will also examine what connections there are to the overarching integration discourse. While doing this I try to establish the contrasting relationship between the ?Swedishness? and ?the Other?. My theoretical framework consists of discussions regarding groups and the relation to homogeneity or heterogeneity in various ways and how We tend to construct the discourse in relation to the Other.

AbstractBy finding out the pupils' choice of strategies for problem solving, we as teachers, can get a better understanding of their way of thinking, and thus also help them develop in their learning of mathematics. In a classroom environment where several different strategies could be found, the pupils' learning is facilitated as they, with the help of classmates, find positive and negative attributes of different kinds of strategies. The pupils are, in other words, each other's resources, rather than competitors. The main point is that the classroom environment, as well as the role of the teacher in the classroom, are both key elements for good mathematics learning.In order to increase the understanding of the pupils' choice of learning strategies, a survey was performed based on two school classes, one third grade and one six grade class at the same school. Both classes received the same mathematical problem to work with, and the strategies observed were analyzed and compared.

AbstractIn 2013, the diagnosis of Asperger?s syndrome will be eliminated as a stand-alone diagnosis, to be subsumed into the existing diagnosis of Autism Spectrum Disorder. In this paper, a study with the objective of emphasizing current opinions regarding the change in diagnosis is performed. Another objective is to examine the connection between identity and diagnosis. The study therefore targets people with a diagnosis, in this case Asperger?s syndrome.The empirical material of the study has been collected through a quantitative web-based survey.

The aim of this thesis is to examine expressions of power and racism in news reporting about the district of Rinkeby, Sweden, in two major Swedish newspapers. News articles are examined using Norman Fairclough?s three-dimensional model for critical discourse analysis. The discourse theory has also been complemented with theories of media in relation to power, ideology and racism. The study has shown that news reporting about Rinkeby largely focused on stereotypical subjects such as violence, social problems and crime.