Saab är ett varumärke som delas av två olika företag, försvars- och säkerhetskoncernen SaabAB och personbilstillverkaren Saab Automobile, idag ägt av NEVS, National Electric VehicleSweden AB. Här finns en potentiell problematik då två separata företag delar sammavarumärkesnamn och kan ha olika strategier för hur varumärkesarbetet bör fortgå. Syftet meduppsatsen är att beskriva hur varumärket Saab uppfattas idag vilket har undersökts genomfokusgrupper och en enkätstudie. Studien utgår från konsumenters associationer och resultatetvisar att Svenskt Tradition utgör en viktig del av varumärkesbilden. Överlag har Saab en bred,homogen och positiv varumärkesbild där varumärket Saab representerar båda de bolag somdelar varumärkesnamnet.

Since the Internet was introduced, it has taken over faster than anyone was ever expected it to do. It has taken over how we, humans, today live our life and is expected to accomplish our errands, such as paying our bills, ordering clothes and looking up information about travelling.With that said it is important to remember and have in thought that not everyone has the knowledge and skills to use the Internet, this because of the extreme development that the Internet brings.As mentioned above there is one group of people that has been called the ?forgotten group? when it comes to the expansion of Internet, and those are the seniors. Most of the seniors today have difficulties using the Internet due to either lack of knowledge or due to the size of the text on the websites, as well as the different color combinations. Since the seniors today have special needs on how to easily use a website, they are forgotten since most websites aren?t developed for seniors.However, sometimes appearances are deceiving and that is what this study has shown us.By questionnaire and interview study, the result of this study has showed us that the majority of the informants do use Internet, but they have special needs when it comes to the design on a website, and that includes color combinations, sizes of the text as well as on how to navigate from one page to another..

Det här arbetet handlar om designa ett effektelektronikkort till National Instruments utvecklingsplattform ELVIS II, som skakunna styras från programmet LabVIEW. Kortet är tänkt att kunna användas i kurser inom effektelektronik på högskolenivåoch har designats för att passa ELVIS II's hårdvaruspecifikationer. I arbetet har alla kretsar byggts upp och simulerats iMultisim. Kretsarna som designats är en step-up-konverterare, en step-down-konverterare, en likriktare, en växelriktare ochen variabel last. Simuleringarna visade att kretsarna fungerar som tänkt och vad som skiljer sig från det teoretiska.

The aim of this thesis is to investigate indexing consistency in LIBRIS, a Swedish national union catalogue, where searches can be carried out among almost five million titles. To calculate consistency, indexing terms of translations and indexing terms of documents in their original language have been compared. I have used a total of 100 such pairs in the study. There is a lot of different methods that can be used when consistency is calculated, in this study Hoopers and Rollings methods have been used since they are two of the most commonly methods used and also have the advantage of being fairly simple to use and understand. In the thesis, differences in consistency between indexing terms consisting of names and general indexing terms and differences in consistency between controlled indexing terms and uncontrolled indexing terms are also compared.

The disciplinary role of madness in the European society was major during the17th century rise of the national state.By studying the view on madness in Swedish governmental investigations duringthe modern years of the Swedish psychiatry, 1950 to today, it's possible to seehow madness function in society have changed. The study is based on a discourseanalysis and done in three important aspects of Michel Foucault's philosophy:terms of existence, control and knowledge.Based on Foucault's theories of self-discipline, exclusion mechanisms and adetailed investigation on the concept of power, the empirical survey shows howthe ?crazy? Swede changes from a disciplinary object of society into a drone toserve under the structures of capitalism. In a psychological condition previousscience has judged as animal..

The Common Agricultural Policy has been a burning topic for debate for severaldecades. According to the CAP:s opponents it's effects include pollution, market distortionsand not least a huge expense for the European union.In this study we seek to explain why the CAP has remained almostunreformed since it's constitution in the 1950:s. The means by which we do so isa case study where we analyze the CAP by using three different theories; liberalinter-governmentalism, realistic trade theory and new institutionalism.In the final chapter we conclude that the theories complement each other. Newinstitutionalism explains the rigidity of the CAP. The liberal perspective explainsthe origin and the logic behind the policy whereas the realistic point of view putsthe policy in the light of an international economic theory and recognizes nationalpolicy makers roll in the inflexibility of the CAP..

AbstractIn this thesis I will discuss the relationship between the European Union and the regions of Europe. The development of the European Union has meant that many decisions are taken in Bruxelles. Many actors participate in the policyprocess ranging from national goverment to policynetworks of different kinds. An emerging actor has been the regions of Europe. Their influence on the policyprocess have grown and today almost all of them are represented in Bruxelles through Region Offices.

Aims The aim of this study was to investigate how personnel within food control are regarded from different perspectives and to find the answers to the sub questions:- what is included in the profession of food control?- what are the requirements for personnel within the profession of food control?- how is the profession perceived from different perspectives?- how do personnel within the profession of food control estimate their psycho social working conditions?Method The study included 68 individuals (34 female and 34 male) and was conducted via observations, web-based surveys and survey-based interviews. Conclusion - The study was feasible.- The overall goal of the study as well as the research questions were answered to and contributed to clarify what is included in the profession of food control. - Quality measures should be implemented to greater extent within the development of the national food control system..

AbstractThe purpose of this essay was to study the parental education for adoptive parents. It´s provided by law since 1/1-2005 that parents have to participate in this education-program before they adopt. We wanted to look at what caused the change and made the education compulsory and to find out where the initiative came from, what purpose the education is supposed to fulfil, if it can facilitate for adopted children during their growth and whether the parental education can support the idea of what is best for a certain child always has to come first, according to the UN convention on the Rights of the child and the Haag-convention.The study was based on eight qualitative interviews, four with social workers, three with representatives of adoption-organisations and one with a representative of the public authority of international adoption (MIA). The conclusions of our study are that there is a risk that the education can not fulfil its purpose to prepare parents for their task, that it looses the idea of what´s best for the child and focuses on the parent instead. It seems to be more of a try out to not violate conventions signed and thereby fulfil a symbolic purpose..

During the last decades the Swedish local party systems have gone through some considerable changes. The number of parties present in local party systems have increased and in some cases even doubled. This makes coalition building between parties complex and parties will be forced to rethink their coalition strategies and adjust to the new circumstances. Theoretically, coalition building has often been considered and applied to national data and there have been just a few attempts to develop and theoretically explain coalitions on a local level. Thus the aim of this paper is to use different theoretical approaches to local data to test the significance of traditional coalition theories.

The responsibility to identify, protect, look after and develop cultural and historical values in our surroundings - urban as well as rural - falls on the local authorities. This essay focus on local preserve programs for cultural landscapes in Sweden?s municipalities. Programs for preserving cultural landscapes are important tools in the aim to reach a sustainable development of these values. The object of the essay is to delineate how the municipalities handle cultural landscapes in terms of how cultural and historical values is identified, how the landscape is divided and assessed and how different aspects of intangible and tangible values are taken into consideration.

The purpose of this essay has been to investigate how newly arrived asylum seekers experience their first month in Sweden. The focus has been on the introduction week that is given within the first month of their arrival, although the study aims to treat the reception that is given in general. This is important because the refugees are in a sensitive state, leaving their country for different reasons, and coming to a new place wich they know nothing or little about. The questions at issue has been the following; * What are the refugees´ views of the information and the treatment they´ve been given during their first month in Sweden? * Which are the possible reasons for the refugees experiencing the reception the way they do? The methods I´ve used have been observation studies during the introduction week, plus interviews with participants of this introduction.

In recent years, more of high stakes (National exam- NP) have been introduced in Sweden and now (2015) the government has decided that the NP in social sciences- and natural science in 6th grade is optional in order to reduce teachers' administrative burden. Based on these reforms, to have more tests in more grades and also on the decision to remove the test, the purpose of this study is to examine how teachers perceive the work of the (NP).A quantitative research was done in the form of questionnaires. The study was based on questionnaires regarding the time for working with the NP and of the intention that the NP should be a support for teachers.The result of the study is linked to school development and the constructivist theory of learning. The results show that teachers perceive work with NP takes a lot of time, where as the time for administration seems to take slightly lesser time than the time for assessing the exams. The results also indicate that teachers perceive NP as supportive, mainly in relation to the curriculum.

The purpose of the study is to see differences and development of two institutions for social care (work science) in two countries - the University of Lodz, Polen, and the University of Lund, Sweden.The central question is, if there is any convergence between these Institutions for Social care.The method has been to use both earlier research and to have two interviews. I did interviews with two professors working at two Universities, one with professor Ewa Marynowicz-Hetka at Lodz University and the other with professor Hans Swärd at the University of Lund. I started to study relevant literature and took part of secondary material in both countries.The main result of this study is that some convergence tendencies between those two trainings exist. All of them have connection with international cooperation. There are also same forces that stopped those tendencies; one of them is tradition on institutions..

The purpose of this essay was to see how the construction of elderly immigrants as a problem in healthcare and elderly care has been described in the relevant literature. In the course of doing so I tried to answer the following questions; What is said to be the expected problems or difficulties in work with eldely immigrants? How are the expected members of the problemgroup defined and identified? Whos perspective dominates the description of the problem, the users or the investigators? These questions were hard to answer and I had to conclude that the problem was not clearly defined; there was only an assumption of a problem. This, however, has not been a hindrance in the category of elderly immigrants being claimed to be a group with problems that need research and further investigation. The dominating perspective is that of the investigators as they are the ones who define and identify who is a part of the problemgroup..