This masters thesis shows that the changes in the scientific publishing system have affected the academic libraries. Both technological change and the increased prices on scientific journals have forced academic libraries to take action. Some Swedish academic libraries have started publishing the university s own research material. The issue has in many cases been treated more as a library concern, than as a concern for the university as a whole. Neither has there been a national coordination of these matters in Sweden.

The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.

The national spatial planning guidelines and the subsequent legal regulation in the Natural Resources Act and the Environmental Code has been a part of the Swedish planning system for almost 40 years. In the recent years, critics have claimed that the regulations are outdated and does not work the way it was intended. This paper examines closer why it is perceived that the regulations does not work, with a focus on how the national interests are managed in the municipal planning. Why is the national interests not applied in the municipal planning as intended? Is the error in the system or in the implementation of it? The aim of this essay is to study the gap between theory and practice by studying how the land management provisions in the Environmental Code is applied in five selected municipalities. The aim is also to find interesting issues for futher studies of the topic.

 This study aims to deepen the understanding of which opinions and perceptions the teachers in the study have about the national goals, as well as local, when they plan their lessons in science studies for the younger ages. We wish to illustrate which goals these teachers find most important, their opinions on how they use these and how the different goals affect their design of teaching. The study also aims to examine which syllabuses, national or local, the teachers believe have an effect on their planning. Data were collected by interviews with four teachers, combined with questionnaires sent to 25 teachers teaching in science studies in forms 1-6. To analyse the data, key terms from Vygotsky and a sociocultural theory was used, such as situated learning, artifacts, the zone of proximal development, thinking in group and mediation. The data was also interpreted and examined by recent studies regarding this subject. The results show that the teachers find their own knowledge, the national syllabus and their colleagues as most important for their planning.

The purpose of this essay has been to investigate the research and national initiatives regarding film and Cineliteracy in the Swedish curriculum.The results show that, after all research, national initiatives and the continual clarification from the Swedish National Agency for Education concerning film's place in the Swedish subject, the vision of students cineliteracy not at all obtain an obvious place in the curriculum.The research points out the main causes behind this result to be teachers' lack of expertise and the fact that the formal education for future teachers in the subject still upholds traditional views on the subject of Swedish.The initiative presented in this essay also show lack of continuity, lack of adequate professional development opportunities for teachers and lack of practical guidance manuals to help teachers to develop and educate their pupils in line with current research and visions. .

GPGPU is a collective term for research involving general computation on graphics cards. A modern graphics card typically provides more than ten times the computational power of an ordinary PC processor. This is a result of the high demands for speed and image quality in computer games.This thesis investigates the possibility of exploiting this computational power for image processing purposes. Three well known methods where implemented on a graphics card: FFT (Fast Fourier Transform), KLT (Kanade Lucas Tomasi point tracking) and the generation of scale pyramids. All algorithms where successfully implemented and they are tree to ten times faster than correspondning optimized CPU implementation..

The aim of this essay is to investigate how national and international guidelines relate to library services to prisoners in Sweden and to further illuminate this through a comparison with some examples from a few European countries. The essay examines what rights to library services Swedish prisoners are given in law, what national and international guidelines say, what demands are placed on the librarian in the form of education and suitability, what economical resources exist to realise library services to prisoners, what measures are taken to provide for language minorities, and how the security aspect is handled when it comes to computers and information technologies. The information has been obtained through interviews as well as through studies of books, articles and conference proceedings. The essay includes a small case study of how library services are provided for prisoners in Haparanda. Findings point to a gap between the goals that are presented in national and international guidelines and how the library services to prisoners function in reality..

Titel:Externa intressenters uppfattning om SMS-kreditgivares image och rykteKurspoäng:15 HPKursnivå:C-uppsats i företagsekonomiFörfattare:Fredrik Akdogan & Christian WandtHandledare:Agneta SundströmBiträdande handledare:Zahra AhmadiExaminator:Akmal HyderDatum:2013-06-Syfte:Syftet är att öka förståelsen för hur SMS-lån uppfattas av potentiella kunder och intresseorganisationer samt hur de ser på långivande företags image och rykte. Delsyftet är att förstå hur bilden av SMS-lån hos intresseorganisationer kan påverka potentiella låntagare i samband med lån.Metod:För att genomföra studien har vi samlat information från artiklar och litteratur. Vi har genomfört intervjuer med anställda på två myndigheter och en intervju med en nyhetsbyrå samt även samlat in data genom en enkätundersökning för att ta reda på hur potentiella låntagare uppfattar SMS-lån och hur de uppfattar information om lånen från intresseorganisationer.Slutsats:Studien har visat att intresseorganisationer har en stark inverkan på företagens image och rykte. Ett samarbete mellan dessa ökar deras förmåga att sprida information till potentiella SMS-låntagare vilket gör att de kan anpassa långivningen att den blir mer informativ och trovärdighet. 5Allmänheten har en mycket dålig bild av dessa företag och dessa skulle vad vi kan anta tjäna på att arbeta på ett sätt som bättre ligger i linje med vad dessa intresseorganisationer vill se.

The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?.

Denna uppsats syfte är att undersöka och förklara hur brand extension produkter kan påverka ett företags image. Vi har valt att undersöka Jaguars, Porsches och Ferraris brand extension produkter då dessa avviker mycket från deras core product. Uppsatsen besvarar även hur konsumenterna uppfattar dessa brand extension produkter och företagens bakomliggande motiv till dem. Vi har under uppsatsskrivandet gång pendlat mellan teori och empiri. Vår empiri består av kvalitativa undersökningar.

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

Abstract The present study examined if early deaf people and people with severe hearing loss perceive visual information differently than hearing people. An experiment was conducted with eight deaf participants and eight participants with normal hearing. The participants were between the ages of 18-74 years. The participants were asked to look at fifteen different images portraying manipulated illusions, and then assess if the images were of the same size. Subsequently another image depicting a different illusion with a face hidden in it was presented to the participants.

In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in which way they approach their Instagram follower?s expectations on how they present themselves on Instagram and if they are aware of any strategies in their self-presentation on Instagram.The result of this study is the fact that our respondents thinks that they do not intend to have a primary interest in experimenting with images on Instagram to present their identitiy, it is rather something that comes naturally in how they present themselves on Instagram.

Syftet med denna uppsats är att skapa en förståelse för hur nyetablerade modeföretag kan arbeta med sin identitetsmix för att kommunicera en individualistisk modeimage. Vi har gjort en fallstudie av ett ungt, svenskt modeföretag samt intervjuat fyra återförsäljare inom branschen. Slutsatserna är att ett modeföretag genom sin identitetsmix kan arbeta med att synas i rätt sammanhang, förmedla en känsla av unikhet och professionalism kring företaget, kontinuerligt förnya sin produktlinje samt värna om sin image för att inte överexponeras..

In what way do pictures allow for freedom of interpretation and thoughts rather thanunderstanding reality in a high paced medium? Children today are exposed more thanever to images trough various media. Children?s culture in the digital world has, troughgames and apps, become more cross-generational than literature. Unfortunately, there aremany digital books that loose the story, as the creator gets lost in technology and/or ineducation and morals.