Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Introduktion/Bakgrund För att förhindra spridning av vårdrelaterade infektioner är det viktigt med en hög nivå av följsamhet till hygienrutiner hos hälso- och sjukvårdspersonal. Det finns bara en begränsad mängd forskning på ämnet utförd i Vietnam. Vårdrelaterade infektioner är både kostsamt för samhället och skapar ett stort lidande för de drabbade patienterna.SyfteSyftet är att initiera ett förbättringsarbete inom ämnet vårdhygien genom att observera hälso- och sjukvårdspersonalens följsamhet till hygienrutiner på två avdelningar på National Hospital of Pediatrics i Hanoi, Vietnam. Ett övergripande mål är att observationerna leder till att ämnet uppmärksammas av personalen som då kan bli mer medvetna om deras följsamhet till riktlinjernaMetodStudien genomfördes på två sjukhusavdelningar med hjälp av en kvantitativ observationsmetod. Personalens följsamhet till hygienrutiner noterades på ett observationsblad.

This thesis is dealing with the programs of control regarding deceit and quality assurance within the Swedish social insurance administration in Skåne, the years 2002-2005. In 2005 the Swedish National Audit Office released a report regarding the lack of measures towards deceit and fraud, and the lack of quality in the data for decision making within the administration. The questions to be addressed are why the administration does not make up to the demands regarding quality and measures towards deceit that the government and The National Audit Office demands. The main source for data has been interviews with workers within the administration and annual reports from public authorities. To understand and be able to explain the problems within the administration the theory by Michael Lipsky regarding street-level bureaucrats is used.

The study has got three aims. The first purpose is to implement the Newman et al.s rampage theory (2004) in a more dominant European context. In this way, the theory?s strengths and weaknesses can be exposed. The second objective is to look at the motive.

This thesis presents a study aiming to identify the selection criteria for the digitization of posters at the National Library of Sweden (Kungl. biblioteket). The theory is that cultural heritage institutions are empowered to decide how our cultural heritage is presented as they select what items (or, as in this study, posters) will be digitized. The poster is studied as it is an interesting media form which historically was an important means of communication. The poster can represent and reflect historical events and opinions in society.

This master thesis aims to describe and examine Haninge cultural centre, inaugurated in 2002. We study the centre from an organization theory point of view, with focus on the buildings physical appearance. The question we want to answer is to what extent, and if, Haninge cultural centre fulfills the underlying vision, formulated by the municipality of Haninge. Is the centre the symbol of a new era of Haninge and a vivid democracy as it was meant to be? Is there a congruency between the image the building creates and the vision that was formulated by the municipality? We also seek out to see how the cultural centre relates to an older tradition of cultural centres.

The aim of this Masters thesis is to conduct an analysis of the Swedish classification system the SAB-system from a feminist and queer theoretical perspective. The theoretical framework of the study is feminist and queer theory as well as theories from Library and Information Science, mainly classification theory. The study takes its departure from the idea of classification systems as social constructs, reflecting their time, place and society. Paul Ricoeurs critical hermeneutics is used as methodological guidance. This gives room for a critical perspective in the interpretation.

This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. Mango is a perishable commodity and to keep its value and quality it is essential to have the opportunity to sell the mangos in the right time. Inefficient and undeveloped infrastructure and marketing systems hinders the mangos to reach the market in time though, which causes large losses of produce.The Kenyan mango production has increased during the last decade but due to market losses for the producer, the small-scale farmers? profits have not improved.

This paper is about transferring a feeling from a physical place to the Internet. The paper explores methods on how this transfer is done. Websites have a tendency to not portray the company behind it in a correct way. For companies with a distinct esthetic and work hard on their image and brand it is important that this hard work is portrayed correctly in every aspect. The problems this paper explores are: the importance of personas in a design process, methods of transferring a feeling from a physical place with design and how this can be tested, and using open-source content management systems in creating usable websites.

The aim of this Masters thesis is to examine the library discourses concerning the phenomenon and concept of digital libraries in Swedish library press 1980-2002. What changes can be identified? The questions are: what is said about the conditions for the phenomenon; how is the concept of digital libraries used; who makes these statements; what are the relations between these discussions and the library context in which they are made? Five Swedish library journals, BBL/Biblioteksbladet, DIK-forum, Human IT, Svensk biblioteksforskning and Tidskrift för dokumentation, were examined. The method used was discourse analysis. The theoretical starting-point was Foucaults discourse theory.

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..

The Saami, a Nordic indigenous people scattered over four countries, has for centuries been regarded as parts of the national populations of the countries in which they live. During the 19th century saami demands for greater influence resulted en several changes, among them the founding of a Swedish Saami Council in 1993. The council became a popularly elected, representative institution with an agenda of its own, but also a public authority answerable to the government. The decision to attribute the council this twofold role was unusual and, from a certain point of view, even controversial: it makes it difficult to determine the location of the power to act in saami-related issues and the legitimacy to do so.This essay is about how the twofold role came into existence, what it leads to and how the seemingly contradictive duality is managed. It has an institutional approach with theories concerning institutions and etnicity as well as institutional change and handling of complicated and ambiguous demands.

2001 störtades ett antal flygplan in i World Trade Center och Pentagon i USA, detta genomfördes av organisationen al-Qaeda med Usama Bin Laden som ledare. Påföljden av detta blev att USA inledde sitt krig mot terrorismen. Skådeplatsen för detta blev Afghanistan som sedan tidigare har varit krigshärjat av Sovjet på 80-talet. 2003 vann DynCorp sitt första kontrakt kopplat till Afghan NationalPolice, detta innebar att de ansvarade för att utbilda poliser som skulle arbeta på lägre nivåer. Då Tyskland ansvarade för utbildning av poliser på nivåerna commissioned och non-commissioned.

For years the northern parts of Sweden, Norrland (translated: North land) has been considered mystified and exotified by the southern, more urban parts of the country. The rural Norrland ? though 60 percent of Sweden ? is seldom a part of the common conversation, meaning that most of the people living in the southern parts simply have no idea what is happening in the north. The one million people living in Norrland, on the other hand, every day gets to know what happens in the south on the evening news. The question about this possible structural relation between the urban and the rural became a large matter of cultural debate in the spring of 2015, If this thesis is true, we have a problem on our hands; can the national news be considered national if half the country is misrepresented? That question is what this essay is trying to find out by analyzing two of Swedens largest national newspapers.

The visual representation of management (board of directors, chief executive officer and executive management) in annual reports is an area of scholarship that has not been explored much. In the present study a sample of 87 annual reports from business enterprises within a Swedish context, comprising about 300 photographs, was analyzed using an explorative method of analysis based on semiotics and grounded theory. The influence of the context on images raises a question discussed in the study: Should the photographs in the annual report be categorized as portraits, advertisements and others or should the annual report be regarded as a genre of its own? The photographs showed patterns of homogeneity regarding gender, dress, gestures, colours, pictorial compositions et cetera. The position of the (male) CEO is privileged, but he is also connected to the group through various means like dress and style, thereby further underscoring management as a male enterprise and demonstrating the importance of the suit and necktie in creating homosocial bonds.