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2444 Uppsatser om National brands - Sida 49 av 163

En likvärdig skola? - Om läromedel och kursplaner i grundskolans musikundervisning

Syftet med arbetet är att undersöka hur musiklärare tolkar målen i kursplanen i musik och hur de applicerar dessa tolkningar på sin undervisning. Syftet är även att ta reda på hur musiklärare använder sig av läromedel för att nå dessa mål. Bakgrunden till ämnet är tankar som jag har haft angående musikundervisningen på grundskolans lägre stadier och huruvida denna undervisning är likvärdig över hela landet. Skulle det vara möjligt att ett läromedel i musik, skapat utifrån de nationella målen i kursplanen, åstadkommer en sådan likvärd utbildning? Mina forskningsfrågor syftar till att kartlägga användandet och behovet av läromedel i musik och dessutom till att förstå hur målen i kursplanen för musik kan tolkas av olika lärare.

Elevdemokrati som mål och medel

AbstractStudent democracy as an objective and as a meansEssay in Political Science, D-levelAuthor: Erik LisshammarTutor: Susan MartonDespite attitudes towards student democracy being generally positive, students have almost no influence over their position. This implementation study looks into whether or not students? weak position of power results from something other than a democratising of schools taking priority when student influence is encouraged.With an aim of explaining what is hoped to be achieved and if these intentions are to be spread, the purpose is to investigate to what extent standards concerning student democracy are transferred between institutions. In order to find out, the question is posed of whether their aims for student democracy conform. This overriding question is coupled together with the following four defining research questions:1.

Lärares arbete med skrivuppgiften i det nationella provet i svenska i årskurs tre : Theachers' work with Swedish writing assignement in the national tests given during the 3rd grade

 Akademin för utbildning, kulturoch kommunikation                                                                            EXAMENSARBETE                                                                                                                  UÄÖ007 15 hp                                                                                                                  Vårtermin 2010SAMMANDRAG                                                                                   ­­Bild här) kationldning, kulturch ko__________________________________________________________Ann-Charlotte Fernkvist Lärares arbete med skrivuppgiften i det nationella provet i svenska i årskurs treTeachers? work with Swedish writing assignments in the national tests given during the 3rd grade År 2010                                                             Antal sidor: 47_______________________________________________________Syftet med denna studie är att genom intervjuer belysa lärares arbete med skriv­uppgiften i det nationella provet i årskurs tre. Studien avgränsas till hur lärare prak­tiskt förbereder, genomför och bedömer skrivuppgiften. I studien har fyra informanter intervjuats utifrån en kvalitativ intervjumetod.Studien visar bland annat att informanterna har skilda erfarenhet av nationella prov och att de har kommit olika långt med genom­förandet av 2010 års prov. Även om deras erfarenhet skiljer sig åt har de liknande grundtankar inom förberedelse, genomförande och bedömning.

Autonom UAV

In Abisko National Park there are a numberof weather stations. To be able toretrieve the data from the nodes in thefuture a Quadrocopter-prototype has beendeveloped during this master thesisproject as a first step. A quadrocopter isa helicopter with four rotors placed in across formation. The quadrocopter cannavigate autonomous between different GPSpositionsthat are updated during flighttrough Xbee-modules. All levels fromsources code, design of the electronics todevelopment of the chassis was performedduring the project.

Borta bra, men hemma bäst: En undersökning av egna och köpta medier

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

Studie av miljökonsekvensbeskrivingar till detaljplan : En jämförande analys av fyra MKB

When the local authorities establish a plan for land use planning, they have to judge if the influence on the environment could be of such a grade that they have to make a special Environmental Impact Assessment (EIA), following national laws and EU-directives. The laws for the process in Sweden is set by the Swedish Parliament, with advisory given by the central government authority, the National Board of Housing, Building and Planning, Boverket. For EU, the laws is set by the European Parliament and the Council. The laws and directions for this process have been changed for Sweden in recent years, and the aim of this study was to compare the contents of three different Environmental Impact Assess¬ments to see if there has been any change in appearances and content in later years, as well as to see if different municipalities and authors have effect on the EIAs. According to different studies some of the EIA done are without insufficient focus on main environmental issues in the EIA, or even that some information is missing.

Bibliografering av tryckt skönlitteratur och musikalier : En komparativ studie

Literature and music as an expression of art have some parts in common, others can quite differ. Both are using a language, and both can exist in written representations. You can find such written or printed items in library catalogues. The aim of this two years master's thesis is to examine how cataloguing of printed fiction-literature and printed music looks like, what differences you can find in cataloguing of printed literature and printed music.This study is based on a comparative methodology and two different theories are used. The first describes the common tasks for library catalogues as they are known traditionally and recently (as FRBR-conceptual model), the other is a comparison of the two art-species literature (fiction) and music.This paper's first part is a comparison of how printed literature and printed music are catalogued in the Swedish national catalogue LIBRIS.

KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

Internationell jordbruksmark till salu - Nationell suveränitet, fattigdomsbekämpning & visionen om en hållbar utveckling

During 2008 we experienced an expansion of large scale investments in foreign farmland. This increasing trend has become a political hot-spot, but there is not much research available within the field. Due to a lack of research it remains a vital task to outline the potential effects of this trend. Drawing on existing ideas from some of the main actors within the field, The Food and Agriculture Organization of the United Nations (FAO), The World Bank, International Food Policy Research Institute (IFPRI) and the latest G8 summit on agriculture, four main purposes are set out for this paper. First, to outline some of the underlying mechanisms behind the trend is considered crucial for the understanding of the nature of these investments.

En studie av olika ekonomiska modeller för mångbruk baserad på vindkraft

Today produces the wind power 2,5 TWh (TWh = terawatt hours) of Sweden?s total energy input of around 620 TWh. The Parliament has adopted a national planning objective where the wind-based electricity production will increase to 30 TWh in 2020. This requires that landowners will leas there land for wind power to wind energy companies. Such land leasing means that the landowner's business is considered to be a multiple-use.

Att göra det oväntade - en utvärdering av marknadsföringskampanjen "Låna dig rik" på ett mindre folkbibliotek

Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom?s first campaign "Låna dig rik" at a public library. The analysis is based on the following issues:? What goals does the library have with the "Låna dig rik"-campaign.? What is the feedback from the staff's experience of the users in terms of needs and demands?? In which way does the library choose to implement the marketing campaign and what role do the users have in this process?? What is the internal performance of the library's marketing campaign, what was the experience of the staff of the campaign?? What is the external result of the library's marketing campaign?The method is based on a case study of a single library, with a series of interviews and document analysis of written and electronic documents.

Friskis&Svettis London : ? en studie i internationalisering, entreprenörskap och organisationskultur

This thesis aims at; describing and creating an understanding of how Friskis&Svettis internationalization process, at the start-up in England, can be seen as entrepreneurial, to describe and analyze how various cultural factors can be identified and the impact they have on the internationalization process. The empirical data were obtained through two interviews and it appears that both the organizational culture and national cultural differences can be identified and that these affected the process. The results show that the entrepreneur is both a starting point and a key driver of the process and because of this it can be considered entrepreneurial..

Logotypiskt : En studie om hur digitaliseringen harförändrat logotypers utseende

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

AppleTM 1 - 0 Allsvenskan : En uppsats om varumärken och fotboll i en föränderlig värld

The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.

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