This thesis scrutinises the material on post World War II Swedish architecture produced by the Swedish Public diplomacy organisation "Svenska institutet" ("The Swedish Institute") during the period of 1945 through 1976. The outset is the dilemma encountered by every such organisation: how can the projected narrative of the own nation relate to as many countries as possible, without becoming too general? And how can the organisation address specific countries, without excluding others?By employing a two-sided model of interpreting the material, where it on the one hand is interpreted from the universal properties projected on the narrated architecture, and on the other hand from the particular ideological notions related to the same, the thesis suggests that the Swedish Institute continously relates the architecture to a West-European and American context by consistently connecting its universal properties to particular ideological notions orientated towards the West.The results underline the malleability in regard to ideological notions connected to modernist architecture. Earlier research in the Swedish context has focussed on how modernist architecture in Sweden, under the local tag "funktionalism", was established in regard to a Swedish audience as a particular Swedish architecture by relating it to a alleged continuos Swedish tradition, as well as to notions of a a progressive welfare state. By studying a similar material, though aimed towards a foreign audience, the thesis suggests that these allegations constitue an elucidatory example of how national and ideological narratives can form within the framework of technological-ideological dynamics of modernist architecture.

The following essay is named The canonization of Joan of Arc, a Church political strategy or the creation of a national symbol? Joan of Arc, the French heroine of the Hundred Years War, was canonized as late as 1920, in a process that began already in 1869. In the following essay I am trying to work out if this canonization is a work of the Vatican in order to gain popularity in France after the breakup with the state in 1905. The Catholic Church had, since the French Revolution, faced difficulties withstanding its position of power in the presence of the upcoming Secularism and Liberalism and their growing public support. The Catholic Church had been fighting for its members and at the same time fighting the new ideas of Socialism, Communism and Liberalism.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on consumer's product choice. The results display an inconsistent effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.

In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ? the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. These cases were not only wrong in terms of food safety, but also fraudulent and threating consumers? right to fair origin labelling.

This thesis examines how the Swedish women?s suffrage movement was framed and understood through international examples in R?str?tt f?r kvinnor, the member magazine of Landsf?reningen f?r kvinnans politiska r?str?tt (LKPR). Particular attention is paid to how the movement was constructed within a broader international context and how international developments were used to legitimise and explain the struggle for women?s suffrage in Sweden. The study is grounded in a social constructivist perspective in which language is understood as constructive of meaning and based on thematic text analysis of R?str?tt f?r kvinnor between 1912 and 1919.The thesis demonstrates how ideas of international sisterhood functioned as emotional and ideological support which supported and shaped the Swedish suffrage movement.

In this essay, I will look at three different Compulsory comprehensive schools in one community and I will compare final grades from students who graduated in spring 2006. I will also examine how the three schools work with students, and in what way they approach students with dyslexia/reading- and writing difficulties, so that they could reach goals set by The Swedish National Agency for Education. The aim with this essay is to show differences between schools in the same community and my question is if it is the way you approach students with dyslexia/reading- and writing difficulties that affects the student?s grades and results.The study is concentrating on three schools in one community and students with dyslexia and reading- and writing difficulties that went to those schools. I have spoken to remedial teacher at each school about how they approach students with dyslexia/reading- and writing difficulties, what kind of methods the use, how they investigate if a student is in need of special help and how they grade their students who are in need of special teaching because of their learning disabilities.

With focal point on the national directions, created by Länsstyrelsen (Swedish county administration) in cooperation with National Method support against Trafficking (NMT), this paper aims to depict the phenomena trafficking and also portray the concurrent counteracting against trafficking in Sweden that authorities exert. All involved participants in this mechanism have their particular remit and their ability to interact is hence of utmost significance.In order to fully comprehend and be able to analyze these unified operative execution-elements and processes in Sweden we also have to understand what is proceeding in the international arena. The organized crime-combine is not restrained by boundaries and continuously develop and refine methods in sexual trafficking, that has grown into an expanding multibillion industry. International counteracting is consequently a worldwide existing matter of utmost interest. Therefore we will also, in our report, present international machines such as International Organization for Migration (IOM).In regard to the proceedings in the international arena, concerning empirical and methodical techniques and information of research findings, the International Organization for Migration (IOM) occupies the leading place in the analysis.The main focus, the cornerstone of this paper, is an inquiry into the formerly relatively unknown and unexplored aspects of what happens to individuals who have been subjected to sexual trafficking in Sweden after governmental intervention implicating forced re-allocation to the country-of-origin.

AbstractThis report was undertaken at the request of the Management and maintenancedepartment of Swedish National Road Authority (Vägverket Region Sydöst) inJönköping.In 1992, the management and maintenance of Swedish roads were laid out onexternal contractors. When putting out a tender for the work, the foundation isfrom a national set of rules which are in constant change. This report is limited towinter road upkeep.The trend in the invitation for tenders is that it is moving from the moreconventional executional demands towards the less controlling demands. Thedownside of functional, less controlling demands is that it is difficult to articulatehow to measure them. The order authority therefore has to find ways to makesure to get what has been paid for.In connection to the invitation for tender of winter road upkeep for 2005, the newset of rules, ATB Vinter 2003 was deployed.The main purpose of this thesis is to see which the big changes in the set of rulesare and how these changes affect the organisation and activities of the contractor.It is also studied how the changes in execution is perceived by road users and howit affects the possibilities of the contractor to come as a newcomer to a new areaof administration.Interviews and examination of sets of rules has led to a list of a number ofchanges that the contractors feel affect their work in any sense.Views from road users that have come in to the order authority have beenscrutinized to see how they have experienced the change.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi vill överföra det övergripande teoretiska resonemanget inom varumärkesstrategi och inom lojalitetsstrategi på företag med paraplyvarumärkesstrategier. Varumärket Axfood är ett exempel på ett företag som har flera olika produktvarumärken (Hemköp, Willy:s, Willy:s hemma med flera). Vi har vid genomförandet av studien valt att använda oss av Axfood som studieobjekt.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

The title of this study is: The Swedish assimilation of Scania during the period 1658-1720 - In descriptions of Danish and Swedish popular historians` during 20th century to current view. View of history, nationalism and science .                                                                                                          The study concerns the Swedish, after the conquest of Scania 1658, attempts to induce feelings of Swedish nationality to the people in former Danish province of Scania 1658-1720. The goal of this study was to analyze 20th century and present Swedish and Danish historians? descriptions of the Swedish and Danish treatment of the native Scania population. The aim was further to describe this historians` view of native rebellious group called ?snapphanar? and which measures were taken to assimilate the Scanian population to Swedish realm.