The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

This study aims to investigate, describe and discuss the views of group new arrived pupils from the preparatory training to the compulsory school level. They all came to Sweden and started in the preparatory training there they also started studying Swedish as a second language. This study aims to investigate the creation of identities and how the pupils socialize in the Swedish school. The study has been conducted with respect to the pupil´s own perspectives and what they consider important.The methods used are interviews together with an interpreter. Their voices are used and described in this paper.

This study is about the significance of dual citizenship and the feeling of belonging people experience. Descriptions about the problems with being a citizen in a state, but not being accepted as one, is also discussed in the thesis. The juristic aspects, what it means to be possessed of dual citizenship and the consequences when the negative aspects of dual citizenship arise, is also discribed. The reasons for having dual citizenship is very analogous but at the same time different. The common denominator is however pragmatics.

In these days we can witness a growing number of combined school and public libraries in Sweden. It can be explained as an economy measure or as an attempt to develop the library work. The aim of this thesis is to picture how working in combined libraries affects high school librarians? own apprehensions of their professional identity. The results are based on in-depth interviews made with four high school librarians, working not only towards the students but also the public.

The aim for this study was to find out what strategies women use to not react against inequality and sexist prejudice. In the study I used a critical realistic approach through, primary, the social ontology presented by Margaret S. Archer. The study focus on both the women?s construction of femininity and their construction of masculinity and what directions it constitutes for the women?s social orientation.

The Swedish public library was founded in the years when the society in Sweden went from being a society of agriculture to industrialism. Modernism was sweeping over the country, everything was possible, which influenced the new society that was built. Now Sweden was going to be a true democracy with responsible and empathic citizens. One of the main tools in this process was to educate people, to get them to read and write and the public library fitted very well into these new ideas. It represented a place, free of charge, where everyone could go to take part of the knowledge and cultural learning that they needed in order to become the citizen that the society required.

The aim of this study has been to take part of six ex-alcohol addicts? narratives about their lives with starting-point in which factors that has been significant and/or determining to be able to leave a life in abuse and what change this process has implied for their identity. To achieve the purpose with this study has three questions been formulated. These are what in the person?s life have been important in the process of a life free from alcohol, what were specific and decisive that effected the decision to stop using alcohol and what is the attitude to them self and their new role as an ex-alcohol addict. Alcohol is a drug that is legal and accepted in the society and it´s hard to discover an addiction.

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.

This study is concerned with the region of Öresund and the aspects of work commuting in particular. The purpose is to investigate attitudes and opinions towards the region among work commuters and then apply them to various theories relevant for the questioning, such as globalization, regionalization, ethnicity, nationalism, culture and identity. To investigate the attitudes towards the region we have done a number of interviews with commuters, using qualitative and semi-structured questions. The analysis is divided into three different parts; In Body and in Mind, Us and Them, the Future; and consists of a discussion of our informants? answers related to the theoretical aspects of the earlier mentioned theories.

This project had the aim to produce an exhibition catalogue for the ValandSchool of fine Arts (BA level). The purpose was to give the student a professionalfrontage and to visualize there exhibition concept through the catalogue.What elements, typography and shapes should be used for this purpose?How important is the physical format that the catalogue has?Through a massive sketch phase I came to see the difficulties in creating anexhibition catalogue. What type of images, shapes and expressions that couldrepresent the concept behind this specific art exhibition was hard to find.What shape should the catalogue have?The work became more than just making an exhibition catalogue, the cataloguehad to communicate the specific concept in a clear way.

Syftet med denna uppsats var att undersöka vilka historiska händelser och begrepp som är det samlande kittet för ungdomars svenska kulturella identitet idag. För att undersöka detta har vi genomfört en kvantitativ studie på Pauliskolan, en gymnasieskola i Malmö. Enkäten fokuserar på frågeställningar som berör den svenska efterkrigsidentiteten. Begrepp som vi har lyft fram är bl.a. den svenska neutraliteten och folkhemmet.

The purpose of this study was to illustrate how children of the "digital generation" used their computers in their everyday practice. The important in the study was children's perspective on computers interactions and communications in a digital arena.An essential item about understanding children's way to think about computers was to let children themselves speak by taking part in the study, because children's voices are seldom heard in public. The empirical material used was interviews with sex children between 13 and 15 years old. My method was qualitative.The main results showed that social relations are very important for children. The Internet gives children access to an arena where they are able to make new contacts with others as well as transcend their biological as their physical identity.An important accepts for the children in the study was the option to be anonymous.

The aim of this study is to analyze how individuals experience their eating disorder, the focus being if anorexia may be perceived as a secure safe zone in the new modern world. The aim is to examine if individuals affected with anorexia nervosa understand the disorder as a solution to the modern worlds changes and the new individual freedom that it entails. This will be analyzed with the help of terms in Erich Fromms theories about escape mechanisms and Catarina Kinnvalls theories about the modern worlds ontological insecurity.The study is based on data collected from four informants of different ages and gender. The interviews were conducted through email and informants were chosen based on a strategic selection and snowball sampling. For the analysis of the empirical material Fromms escape mechanisms (authoritarianism, destructiveness and automaton conformity) and Kinnvalls theories of identity in the modern world have been used.The results of the analysis show that the eating disorder has a great significance for the individual construction and maintenance of identity and that the eating disorder becomes a safe zone to retreat to in a world of performance anxiety.

Undersökningen syftade till att beskriva upplevelsen av sitt eget och andras sätt att konsumera. I relation till faktorer baserade på ?social identity theory? (Tajfel & Turner. 1979, refererat i Myers, 2007) men också egna individuella upplevelser om påverkan på det egna konsumtionssättet hos kvinnor i åldern 20-24 år. Strävan efter att uppnå en positiv social identitet och undvika en negativ social identitet upplevs påverka sättet att konsumera.

Nation building is vital in post-war states to bring the people that have been at war together. To restore peace in a state, many different actors need to work together to bring stability, safety, and advancement to a new nation. There are several methods of nation building, and this thesis evolves around three of them. This is a qualitative study where three theories on nation building are used to analyze the development of nation building, and the obstacles Bosnia and Herzegovina still has to reach a national identity. Several studies are used in this thesis to show how the development has evolved in Bosnia and Herzegovina.