The purpose of this thesis is to illustrate the conception of creativity. Observation and interview illustrate teachers´ views of the concept, as well as the use there of. Classes in ensemble and aestethics have been observed. The reason for choosing these two classes is to give the investigator the oppurtunity to observe several students at the same time and it also makes possible for the investigator to observe several instrumentalists´ use of their instruments. Interviews have been conducted with teachers in the observed classes.

AbstractHåkan Ljung: Förklassik för knäppinstrument. En studie kring en sonat för cittra av Johan Wikmanson. Uppsala universitet: Institutionen för musikvetenskap, C-uppsats för 60 poäng, ht 2005.My main purpose with this thesis is to highlight a piece of music written for a relative of the 18th century cittern. This sonata, composed around 1780, is a well thought composition written in a pre-classical style.  The composer of this music is Johan Wikmanson (1753-1800) who is mostly known for his string quartets, songs and piano pieces. Because of the importance for the music as a whole, one task is to reconstruct the second movement from severe errors. This was carried out by doing an overall analysis of the two movements themes, motives and structures.Since many arrangements for plucked instruments occurred by other composer's works, my second aim is try to tie this Sonate as an original version written by Wikmanson himself. As a part of my main purpose, the reader will also receive a short presentation of the Swedish cittern designed by the Royal instrument maker Johan Öberg the elder (1727?-1779) with a description of its connection with the manuscript. .

Syfte: Syftet med uppsatsen är att få en ökad förståelse för små destinationers destinationsmarknadsföring. Frågeställning: Hur kan en liten destination använda sig av samarbete och branding för att marknadsföra sig vid olika tidsskeden? Metod: Vi har valt en kvalitativ metod för den empiriska undersökningen. Det empiriska materialet har inhämtats från tre intervjuer. Vid intervjuerna har vi använt oss av en semi-strukturerad intervjuguide.

In musikklasser (a special musical training which focus on choral singing is offered in the Swedish compulsory school from the age of ten until the age of sixteen) teachers are working in a tradition where conventions relating to singing with children have developed in accordance with the Swedish choral tradition. In these classes, students are trained in large groups, usually around 30 students in one class. Furthermore, one teacher and 60 students is also frequent in schools with two or more parallell grades. In a large choir group, students develop their skill in choral singing, which includes the development of general musical knowledge as well as the development of the individual singing voice of each student in order for the choir to be able to interpret and perform music with a communal musical expression. Thus, the complexity in this teaching and learning setting places high demands on the choir teachers? ability to use appropriate teaching and learning strategies in order to develop the specific musical skill required in a choir.In this study, two choral teachers´ interaction with their choir class were investigated.

Att attrahera topptalanger till sin organisation och skapa en trivsam och utmanande arbetsmiljö är något som har blivit allt viktigare. Den nya generationens medarbetare har helt andra prioriteringar när det kommer till att välja arbetsplats. Det handlar inte längre om vad den arbetssökande har att erbjuda organisationen, utan snarare tvärtom ställer sig många frågan, vad har organisationen att erbjuda mig?För att möta dessa behov måste organisationerna se till att ha en strategi för att attrahera och behålla medarbetarna. Strategin om Employer Branding handlar om att skapa ett starkt varumärke som arbetsgivare och se till att organisationen blir attraktiv och drar till sig medarbetare med rätt kompetens.

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

Problemställningar:Hur arbetar sportföretag med Corporate Social Responsibility (CSR)?Hur är CSR-arbetet hos ett sportföretag sammankopplat med deras varumärke och varumärkeslojalitet?Syfte: Syftet med denna studie är att få en djupare förståelse om hur ett av de största sportföretagen, som tillverkar sportutrustning och kläder, arbetar med CSR samt hur de förhåller sig till fenomenet. Vi vill även undersöka hur ett sportföretags CSR-arbete är sammankopplat med företagets varumärke och varumärkeslojalitet. Vi vill vidare undersöka om ramen för teorin kan jämföras med hur sportföretag arbetar med CSR i verkligheten.Teoretisk referensram: I detta kapitel presenteras den existerande teorierna kring begreppen Corporate Social Responsibility (CSR), Sportföretag och CSR samt varumärke och varumärkeslojalitet. Detta kapitel har väsentlig betydelse da? det ligger till grund för studien och hjälper oss att ge klarhet inom ämnet.Metod: Fallstudien har genomförts med en kvalitativ undersökningsmetod och en deduktiv ansatts.

Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands.

Music has always been an important form of communication and it can be found in many different contexts including aesthetical, cultural and emotional forms. In the globalized society of today music can be distributed fast through radio, TV, CD: s and the Internet. For many people consumption of music is an important part of the daily life and it can contribute to shape an individual?s attitudes and personality.The main purpose of this study is to find out whether there are any differences between men and women?s musical preferences. I will apply an explorative approach using qualitative interviews to describe what causes the differences.

Bachelor Thesis Music & Event Management School of Economics at Linneaus University of Kalmar, Economics, 2FE40E, Spring 2013 Author: Johan Hagelberg, Sofia Prins & Oskar Sjögren Supervisor: Petter Boye Examinator: Thomas Karlsson Titel: Det svåraste som finns är att tänka i nya banor - En studie kring personalhantering och effektivisering av arbetet på svenska musikfestivaler.Purpose: The purpose of this study is to investigate how different music festivals in Sweden can work to increase the efficiency by managing the workforce and internal knowledge.Method: The study was based on a qualitativ method with an abductive approach. The majority of the data comes from qualitativ interviews with persons in the industry.Conclusion: The music festivals in Sweden are acting under a constant economic pressure which leads to an experienced need for a larger workforce - mosty non-profit. The result of this study shows that the larger workforces are both unmotivated and decreases the effeciency of the work. The study aims to highlight the diffrenses between non-profit and commersial festivals and the way they work with human resource management and personal in different levels of the organization..

AbstractIn this essay I am examining the representation of popmusic with particular focus on gender and identity in two youth magazines called Kamratposten and Julia. Using the method of Norman Faircloughs critical discourse analysis I have studied ten interviews with popmusicians from each magazine based on the theorys of representations, discourses within popularmusic and queer theory. The intention with this study was to examine how popularmusic is represented in youth magazines. If the magazines were reproducing femininity and masculinity in the interviews with the musicians, and in the representation of popmusic in the magazines. And also if there were any differences and similarities between the magazines regarding the representation of popmusicians.The analysis lead to the conclusions that how popmusic is represented in the magazines depends on what the magazines wan´t to represent on the basis of their target groups and ideologies.

The purpose of this essay is to analyze and clarify what?s behind the success of artistsin the music sector and what characterizes sustainable success for these. We arecurious about what lies behind the success of an artist and what makes an artist have asustainable career. The essay is based on a qualitative approach where six interviewshave been performed with people in various positions in the Swedish music industry. The interviewees have been selected after their knowledge and experience within thefield.

Syftet med denna uppsats är att studera företaget ÅF:s employer branding-arbete, närmare bestämt samverkan mellan ledningen, HR-avdelningen och marknadsavdelningen.Uppsatsen är av kvalitativ fallstudiekaraktär ochämnar utveckla teori genom en kombination av en deduktiv och induktiv undersökningsansats. Insamlad data är baserad på intervjuer medrepresentanter på ÅF.Sammanfattningsvis har vi kommit fram till att ÅF:s samverkan inom employer branding-arbetet i stort överensstämmer med den teoretiska modell som presenteras. Det finns en huvudsakligen god samordning av ledningens, HR- och marknadsavdelningens samt employer brandmanagers aktiviteter som syftar till att stärka arbetsgivarvarumärket. Dock finner vi en diskrepans mellan ÅF:s och litteraturens definition av begreppet samt en allt för stor fokus på de externa aktiviteterna som en följd av employer brand managers starka band till marknadsavdelningen..

Utifrån tidigare forskning om och utvärderingar av musikämnets ställning i lärarutbildningen är syftet med förestående uppsats att ytterligare belysa musikämnets situation i den svenska lärarutbildningen såsom den manifesterar sig i kursplanerna på högskolor och universitet. Föremål för analys är samtliga lärarutbildningars kursplaner i det allmänna utbildningsområdet (AUO), som tillsammans med den nationella kursplanen i musik (Kp2000) utgör underlag för besvarandet av forskningsfrågan ?På vilket sätt förbereds lärarstudenter för musikundervisning enligt Kp2000??. Ur ett hermeneutiskt perspektiv genomförs analysen baserad på fyra sökord; ?Musik?, ?Estetik?, ?Musisk? samt ?Konstnärlig?, ord hämtade ur den presenterade kontexten kring analysobjekten.

Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.