Musical improvisation is an infinite artistic well. It helps the musician to make a personal performance and lets the music reflect the inner feelings. It is a language with which the performer can adapt the formulation to the specific situation. Yet so many have fear and respect when facing the phenomenon. In this study Dan Alkenäs discusses the advantages and disadvantages of using musical improvisation as a pedagogical method in school education.

The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology.  We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.

Music and religion are concepts, which have been continually associated with spirituality throughout the history of Western religion. Since the dawn of mankind, it has been considered that music has had a clear function about how individuals grasp their inner emotions to reach the transcendent and comprehend "Self". The aim of this thesis is to gain greater understanding as to how a group of young catechists in the Swedish Lutheran Church feel, interpret and construct their identities through popular music. An exploration as to how this specific group perceives concepts such as the Bible, church, spirituality, and religion was undertaken. The theory forming the basis of this essay is derived from a sociological perspective of postmodernism.

Syftet med den här uppsatsen är att undersöka hur Malmö stad arbetar med city branding och argumentera för att city branding kan användas som verktyg för att tillvarata resurser i staden. Analysen sker utifrån teori kring city branding och platsmarknadsföring. Jag använder mig också utav teori kring entreprenörsstaden då jag menar att den tillväxtkultur som entreprenörsstaden präglas av ger viktiga ledtrådar till vilka prioriteringar som görs i stadens varumärkesarbete. Mitt empiriska material består av intervjuer och strategidokument för Malmö stad. Jag försöker finna svar på hur brandingstrategierna för Malmö formas samt om och i så fall hur, staden verkar för att befintliga sociala och kulturella värden inkorporeras i varumärket Malmö.

Title: Organic / Synthetic in today's creative music making. This work intends to find out what synthetically versus organically produced music means for a songwriter / producer as well as for an artist in their everyday role of occupation. What are the positions regarding these two methods and how do they relate to these concepts? This study also concerns the general view of music produced with each one of these methods and to which extent there exists prejudice towards them. The method used for data collection is qualitative interviews.

Recent papers and bills from the Swedish Government deal with the possibilities  of giving all Swedish citizens the possibility of their own creative actlvities in the cultural sector. This work is about where such actlvities shall be placed in order to make them obtainable  for all. As an example of creative work this work takes computer-based music-making. At the public library in Odense, Denmark there is a weil functioning sound workshop where the public gets the opportunity of making music with some assistance from the staff. This work shows  that also in Sweden  the public libraries are the most suitable  institutions  for placing studies for computer-based music-making  for the public depending  on the public libraries'  traditions in adult education.

This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

This study was conducted in the Master program at The Music Pedagogical Center (MPC) at The Royal College of Music in Stockholm. Korta musikresor (Short Music Journeys) is the Swedish term used for a receptive method of music therapy adapted from the tradition of The Bonny Method of Guided Imagery and Music (BMGIM) and the theory and practice of Expressive Arts Therapy. The KMR method uses carefully selected short pieces of music, lasting between 2 and 5 minutes, to work on various psychological problems and life- crises. The music session is conducted in a slightly altered state of consciousness with a clear focus being established beforehand in a verbal dialogue with the psychotherapist. There is also the possibility of using artwork to process and explore the imagery after the music listening.

Syftet med denna uppsats är att studera om och i så fall hur intern employer branding i form av personalförmåner inverkar på medarbetarnas arbetstillfredsställelse och därmed deras benägenhet att stanna i företaget samt hur företaget kan nyttja personalförmåner för att behålla och attrahera medarbetare.I denna fallstudie, som genomförts i ett företag inom bank- och försäkringsbranschen, har datainsamlingen gjorts genom individuella intervjuer, fokusgruppsintervjuer, dokument, statistik samt ett skattningsformulär. Denna data bearbetades genom en kvalitativ innehållsanalys.Slutsatsen är att intern employer branding i form av personalförmåner påverkar medarbetarnas arbetstillfredsställelse positivt både indirekt och direkt. I och med det främjar förmånerna medarbetarnas benägenhet att stanna i företaget och vilja att tala gott om arbetsgivaren. Förmånerna skulle dock kunna ha större inverkan på medarbetarnas arbetstillfredsställelse om de kommunicerades ut mer effektivt. Medarbetarnas benägenhet att stanna beror dock inte enbart på deras arbetstillfredsställelse utan även på hur de uppfattar sina alternativ, d.v.s.

This study was conducted in the Master program at The Music Pedagogical Center (MPC) at The Royal College of Music in Stockholm. Korta musikresor (Short Music Journeys) is the Swedish term used for a receptive method of music therapy adapted from the tradition of The Bonny Method of Guided Imagery and Music (BMGIM) and the theory and practice of Expressive Arts Therapy. The KMR method uses carefully selected short pieces of music, lasting between 2 and 5 minutes, to work on various psychological problems and life- crises. The music session is conducted in a slightly altered state of consciousness with a clear focus being established beforehand in a verbal dialogue with the psychotherapist. There is also the possibility of using artwork to process and explore the imagery after the music listening.

Thesis in Musicology and Artistic Practice by Anders Soldh. Part of the work for the master?s degree. Studies from School of Music, Theatre and Art, University of O?rebro, 2007.

This essay describes the Swedish furniture business and its strong competition between domestic and foreign producers. As the demand on higher development speed grows stronger, alongside a fierce competition between the companies, long lasting and unique qualities such as customer relations and strong brand names become crucial. Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this means that they lack the perquisite to build relations or more importantly, to communicate their brand.To illustrate the problem a case study and a survey have been carried out. The study compares the strategic marketing works between producers who have own concept stores and those who uses retailers.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

Ökande konkurrens mellan företag har gjort att det blir allt viktigare att profilera organisationen som en attraktiv arbetsgivare för att på så sätt kunna attrahera kompetent personal så att företaget kan bibehålla positionen på marknaden.Studiens syfte har varit att få kunskap om hur processerna kring arbetsgivarvarumärket bedrivs, vilka fördelar som anställda uppfattar att en anställning i företaget innebär samt vad företaget behöver arbeta med för att attrahera framtida personal. 43 webbaserade enkäter med personalen, 12 enkäter med högskoleklass tillhörande målgruppen, 2 kvalitativa intervjuer med HR-personal samt 44 miniintervjuer med potentiell framtida personal har genomförts för att besvara följande frågor: hur arbetar organisationen med employer branding? hur upplever de anställda organisationens EVP? och vad efterfrågar potentiella medarbetare hos en framtida arbetsgivare?Resultaten visar brister i det strategiska arbetet kring employer branding processerna. En lyckad intern strategi har medfört stark organisationskultur och organisationsidentitet som skapat lojalitet gentemot arbetsgivarvarumärket hos de anställda. Den externa strategin särskiljer dock inte arbetsgivarvarumärket från varumärket, och ett starkt EVP saknas då identitet, profil och image inte överensstämmer.Nyckelord: Arbetsgivarvarumärket, Employer branding, Employee value proposition, attrahera personal, privat organisation.

This thesis strives to demonstrate my increasingly phenomenological approach to musical composition in relation to the extensive body of musical works connected in different ways to the poetry collection ORDER by the Swedish author and play-wright Lars Norén. The hand, the touch, the voice, the space (environment) and its philosophical implications are scrutinised from a poetic perspective (my poetics). The question of language (the word), the sign (text), sound/noise/music and its immanent bodily qualities are focused and questioned in my own work as well as in primarily two case studies of the music of Pierluigi Billone (1960-) and Morton Feldman (1926-1987).The text reflects the emancipatory process my music has undergone the last 4- 5 years: moving away from language and text (representation) to body and sound, although preserving and nurturing the extended idea of the sign (as signification of sound and body) as a possible embodied vehicle in my composing and artistic thinking.The reader is invited through the extensive use of sketches and work methods to witness and follow this process as a manifestation of the ?doing? rather than the presentation or construction of an analysis in an academic sense.The thesis offers no solution and it fails to encapsulate all of the so-called ORDER-MUSIC (the music that is connected with Norén's collection of poetry) Instead it proposes a possible way of ?opening? the process to a basically phenomenological methodology inside the musical field of score based chamber music..