In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

The Swedish agricultural sector is currently undergoing a substantial structural change. The number of farm enterprises is continuously decreasing and the average farm size is increasing. In combination with increasing number of competitors in the insurance market, the competitive rivalry within this market has increased significantly. With this knowledge in mind, Länsförsäkringar Uppsala initiated this study, which aims to provide an understanding of customer?s view on customer value, related to agricultural insurance and financing.

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via social media and provides concrete advice on the development of a CSR communication strategy for social media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective social media strategy for CSR.

This thesis examines how the EU and Sweden aim to prevent radicalization through their strategies on preventing violent extremism (PVE). It contributes to PVE knowledge by examining how both actors plan preventive measures to combat radicalization and promote resilient societies. Analyzing Sweden's anti-terrorism strategy (Skr. 2014/15:146) and the EU strategy (COM(2020) 795 final), this study shows similarities in their approaches, particularly in targeting schools and youth with their preventive measures. Emphasis is placed on education to promote democratic and critical thinking, thus promoting resilience against radicalization.

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.

This master thesis in energy optimization was made during the autumn of 2006 at Käppala wastewater treatment plant in Lidingö, Stockholm. A preceding thesis, where all electricity consumption was mapped, showed that the aeration in the biological treatment is the single largest consumer in the plant, and it is therefore of interest to reduce this cost. The oxygen control strategy used at Käppala WWTP is working well from a nutrient removal point of view, but not from an economic one. The last aerobic zones have a very low oxygen consumption during low loading periods which give rise to enhanced dissolved oxygen concentrations with excessive costs and reduced denitrification as a result. But also during periods of normal loading unnecessary high oxygen concentration are sometimes given.By modifying the aeration control strategy three full-scale experiments have been made, with the intention to reduce the air consumption.

A wish for a higher standard of living has driven the rate of consumption in Sweden. Mainfocus in business is on a higher growth and profitability where some companies use a lowprice strategy to win competitive advantage. The positive consumption pattern spiral is oftendiscussed in media, while criticism is limited and often refers to the environment. In order toreduce our ecological footprint we should consume more sustainably. More and morecompanies implement CSR (Corporate Social Responsibility) in their business strategy tobecome more sustainable.

A great source of risk during peace processes of today comes from spoilers, individuals and groups who deliberately try to undermine every attempt to achieve a negotiated peace agreement. The aim of the thesis is to examine problems related to the management of spoilers during peace negotiations and the effects thereof. A central aspect in this respect is the dilemma of whether to include or exclude controversial actors like spoilers at negotiations.The choice of limits of the subject is to examine the peace negotiations that resulted in ?The Agreement? in 1998, concerning the conflict in Northern Ireland, and in ?DOP? in 1993, concerning the conflict between Israel and Palestine. I find a significant difference between these two conflicts regarding the way of managing spoilers.

Every municipality in Sweden is responsible for offering its citizens adequate childcare. Parents hand in a preliminary schedule to the preschool for when their child needs to be in childcare, and based on this the preschool staff is scheduled. Some municipalities measure the actual time a child is in childcare. The essay idea comes from when I heard that one municipality was thinking of register the children's actual time in preschools. I started thinking on how to solve such a task.

Power, Criminality and the gamble about bordering normality. From theperspective of Foucault. This study is about how criminality becomes a strategy of power used by the individual to overcome difficulties and gain advantages. This strategy of power sets loose a process of identity formation within the individual that gives shape to his own norms which are opposite to the one of the society. The individual norms and the normative society cooperate with one another in a cultural teamwork.

 AbstractAttractiveness may be defined by a variety of factors but you should see it in the public planning as it is to have a positive population growth and economic growth, through working with communications, service, housing, to name a few. This is done primarily through direct projects both within the municipality and through various partnerships between local and regional level. The progress we have seen in recent years has gone more towards a clear shell level, particularly a regional level where these have had a much greater freedom with clear geographical boundaries in between each other. Within these regions there are also clear regional groupings that have common interests and competing between each other. In my thesis, we have been distinguished including three levels of scale levels.

In recent years, awareness of the climate change has increased around the world. Environmental issues have been taking into consideration, both by individuals and companies. Therefore the demands for new environmental friendly technology have increased, also known as cleantech. To further establish and develop cleantech it requires capital. Venture capitalists have as well seen the potential.To increase the number of Venture capital investments in cleantech, it is important the investments generate good returns.

By surveying conceptions of SLU Alnarp?s resources and competence among its students and personnel, this thesis has the purpose of inventing identity, positioning and image of SLU Alnarp. The underlying idea is that the analysis of the opinions of the students and the personnel will provide the SLU management with new ideas and general advice for an innovative strategy for success. Four quantitative interviews with selected representatives from different staff groups were performed. In order to obtain a differentiated view of the employee thoughts and opinions on the university, five persons were selected to be interviewed ? all with different types of responsibilities.

Problem: How has Nordea been adapted and influenced by the change of Basel II and how have the employees reacted on the new change?Purpose: This essay has a purpose to study how Basel II has influenced the credit rating at Nordea. We also want to study how the employees have reacted to the new change.Method: To receive the information that was necessary for this study interviews were performed with the employees at Nordea. The interviews were an effective way to start a discussion and by that we received important information.Basel II is new capital cover rules that the Swedish banks have introduced. These new rules mean that it will become more important with safety when it comes to risk management and credit giving.

Essay in political science, D-level, by Samanta Pudic´, spring semester 2009. Tutor: AlfSundin. ?Implementation of a job guarantee for young people. - A study on the struggleagainst unemployment at the municipal level?The purpose of this dissertation is to examine if municipalities could affect theimplementation of labour market policy measures to reduce unemployment among youngpeople.