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255 Uppsatser om Multichannel shopping - Sida 13 av 17

Genuspedagogis i Förskolan

Several cities have implemented various projects to improve traffic safety in city centers.During 1970s and 1980s the city centers changed as the suburbs grew and large shopping centers were located outside the center. At the same time, several projects were initiated with construction of pedestrian streets and restriction of traffic in the center. In year 1994,shared-used areas were introduced in Sweden and these areas are often used in center environments.In Sweden, municipalities are responsible for integrating security in public places and in comprehensive plans and detailed development plans. The National Board of Housing,Building and Planning is the authority for administrating planning issues and develop general guidance about planning. Traffic is one of their key issues, although today there are no concrete guidelines from the National Board of Housing, Building and Planningfor the design of traffic safety in city centers.Traffic safety in city centers affects many people because the city center is a public place.It is therefore important that there are current guidelines available that are helpful for changes and improvements in traffic safety in the city center.The purpose of this report is to formulate guidelines for planning city centers from a traffic safety perspective.

Internet som samtalsrum : En studie som undersöker videosamtal över Internet som samtalsarena för stödsamtal

Internet's entry into our home has changed our communication capabilities. As a result more and more services in the digital world are available. Besides e.g. shopping, gaming and general information, different social networks now offer preventive and therapeutic health-oriented services. When being asked by several young people, with whom I have been working in a clinical setting, to offer conversations over the Internet that enables both to see and to hear each other in real time, I decided to conduct a pilot study which is presented in this paper. The aim was to investigate the feasibility of offering supportive therapy using video calls over the Internet.

Flaggskeppsbutiker som marknadsföringsstrategi. : -En undersökning ur ett kundperspektiv.

The purpose of this study was to examine customer attitudes towards flagship stores and how they perceive them. To ascertain this, and obtain answers to the research questions covering the study's main issues, we decided to turn to the customers who recently visited a flagship store.Our background theory is based upon literature from previous research done on the subject in the form of scientific articles and books. We present the theoretical concept that explains how flagship stores are used as a marketing tool and what impact they have on the new market. These will be helpful in answering our questions when we evaluate our results.!A theoretical framework, consisting of three value dimensions, was used as a support throughout the implementation of the study. These three values; hedonic, practical and social, should give us a better idea of what customers experience and what they value when they visit the flagship stores.!The method used in our investigation is of quantitative form, so that it can be feasible on a large crowd to thus contribute to a quantitative result.

Det uppätna monopolet : Initiativ, inflytande och resurser vid planeringen av kvarteret Druvan genom projektet Mitt I City

The purpose of this essay is to examine if the municipality has a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project.In Karlstad there is now (2006) a large building project in form of a shopping mall. This project is in its final stage of completion and offers me a suitable case to examine. To undertake the purpose of the essay, the following research question is formulated:Do the municipality have a real freedom of action to control the use of the land and the shaping of the buildings in a large and prestigious building project as the Mitt I City project?In an attempt to examine the project and the planning process, three themes are applied. The first theme derives from the hypothesis that the part that initiate the process gets the upper hand as future discussions are taking place in relation to the original ideas.

Prisetikettens roll i kundens köpprocess - En kartläggning av kundernas användande av prisinformation i den svenska dagligvaruhandeln

When patrolling grocery stores, customers engage in a purchase situation where they face great amounts of information, whereof price is one. This paper intends to shed light on the price information search behavior that customer's exhibit before choosing their products in grocery stores. In order to do so two studies have been conducted, one quantitative and one qualitative, to assemble the data needed to provide statistically significant results. The objective of the quantitative study is to gather data on customer's external price information search, and it is based on the most recent eye-tracking technology. The second qualitative study is complementary and based on interviews with randomly chosen customers that have responded to several questions regarding their price information search, shopping knowledge and experiences.

Hållbar utveckling i svensk planeringspraktik : en diskussion kring förtätning och andra ambitioner

If one looks at physical planning in Sweden today one can see that while talking about densification of existing development, reduced emissions and careful use of important land, urban sprawl is a fact with development of sheer residential districts in the urban edges and shopping malls in each and every municipality. As sustainable development is an essential goal for physical planning to strive towards, it is worth questioning if the direction of today?s planning will lead to the goal. A sustainable development can be seen as an obvious to goal aim at. In reality the aim means a hard and complex work.

Förväntningar på västerländska, globala detaljhandelsföretag - en studie av kinesiska kvinnors förväntningar på IKEA

Studiens syfte är att skapa förståelse för kinesiska kvinnors förväntningar på ett globalt, västerländskt detaljhandelsföretag. Studien baseras på kvalitativa intervjuer med kinesiska kvinnor i Shanghai, Kina. Studien bygger på centrala begrepp inom forskningsområdena kundnöjdhet och förväntningar. Dessutom används teorier om konsumentbeteende generellt, såväl som teorier om kinesiskt konsumentbeteende och kinesiska kvinnors konsumentbeteende. Ett antal preliminära hypoteser utvecklas ur ovan beskrivna teoretiska perspektiv och används som studiens analysverktyg.

Internetportalen : en värdeskapare?

This Master Thesis treats the non monetarian aspect about the Internet Portal from a consumer and company perspective. The purpose of this thesis i st o give or create a picture and a tool, a model for how the Internetportal could be evaluated an valued. By creating a so called Dynamic Scorecard the authors of this Thesis have created a model throug which the purpose of this thesis is served. Through this model the authors have come to the conclusion that the Internet Portal can be evaluated through both economic, social, service and technical factors as well as through what relationship the companies or consumers value concerning the Internet provider. The product of conclusions of this Thesis is that there are three main factors upon wich the Internet Portal is valued.

Externhandel och mellankommunalt/regionalt samarbete utifrån ett hållbarhetsperspektiv med fokus på delregionen Södertörn

In Sweden according to the planning and building Act municipalities have planning monopoly. The question about shopping centres in the outskirts of cities is a regional issue, because they attract customers from a large area. Municipalities often find it hard to assert themselves against large commercial companies when it comes to their establishing new retail outlets on the outskirts of cities. Without a regional co-operation there is a risk that municipalities can be played up against one another, so that more and more companies are given permits without the municipalities having taken the strategic consideration necessary for a long term sustainable development. The focus in this work is on four municipalities in the Södertörn region (Södertälje, Botkyrka, Huddinge and Nynäshamn).

SATS och Friskis & Svettis - Var och för vem?

The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people?s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities.

Handeln i västra Värmland- ett förhållande i förändring : Retailing in western Värmland- a condition in change

Syftet med vår uppsats är att undersöka några effekter på en definierad region kring Charlottenbergs Shoppingcenter som öppnade hösten 2006. De effekter vi valt att studera är effekten på flödet av människor och kapital. Vårt antagande är att ett köpcentrum påverkar en region utifrån ett funktionellt perspektiv. Vårt antagande är att ett köpcentrum påverkar en region huvudsakligen utifrån så stort upptagningsområde som merparten av besökare, kunder och anställda vid köpcentret bor inom. Forskningsfrågorna rörande effekten på flödet av människor fokuseras på boende och resande besökare, kunder och personal vid köpcentret.

Det är insidan som räknas

Butiksdesignen är av stor vikt för en butik när det gäller att få kunder att stanna länge i butiken och därigenom även köpa mer. Studien behandlar hur butiker genom butiksdesignen kan förbättra sin försäljning. Syftet med studien är att beskriva inomhusdesignen i två butikskedjor och därefter jämföra likheter och skillnader mellan dessa. Detta för att få en förståelse för vad som fungerar och varför, respektive vad som inte fungerar och varför inte. Målsättningen är att presentera rekommendationer för åtgärder som företag genom butiksdesignen kan använda sig av för att förbättra försäljningen.

En app för smartare måltidsplanering

This thesis is based on design theory about how to build an application for the mobile platform, a scientific analysis and an application for grocery shopping and meal planning. The thesis also contains a valuation of the research and of the application. The valuation of the application was done by a usability test and an analysis of the results of the test.The application of the thesis has an easy navigation system, which is time saving and simple to use. Finding recipes with the associated ingredients is a quick fix. The search function can be used for searching freely after recipes as well as for separate ingredients. That makes it possible for the user to create own recipes from available ingredients.

Johanneshov / Gullmarsplan : en nod i framtidens närförort

This is a thesis on how to develop and densifythe suburb of Joanneshov south of Stockholm.Based on Stockholm?s urban history,Stockholm master plan in 2010, the currentdensity and sustainability debate, literarystudies, as well as a variety of analysisof the site it all ends up with a proposal onJohanneshov. The goals have been workedout during the work and has resulted inthat we want to extend the inner city streetand linking Johanneshov with surroundingdistricts, but we also want to create a wellused, diverse, urban area where the humanis in focus and a district that is easy to read.Much of the work is devoted to show howStockholm has developed historical and totry to put the future in a context, but also a lotof work has been put in the information andthe analysis of the site chapter. The plan proposalis still considered to be the work focus.Johanneshov is surrounded by Årsta inthe west, Hammarbyhöjden in the east,Enskede in the south and Södermalm inthe north. Gullmarsplan is a typical 40thcentury area with a functionalist structure.Johanneshov is with Gullmarsplan,the Globe an the Slaughterhousearea, an important node for the southernsuburbs as a place for communication,sports, entertainment and shopping.Today Nynäsvägen divides the area intoa western and an eastern part.

Bolags etableringsfrihet inom EU

Många medlemsstater inom EU tillämpar idag sätesprincipen. Denna princip innebär att bolag lyder under den bolagsrättsliga lagstiftning som gäller där bolaget har sitt säte (styrelse, huvudkontor, huvudsaklig verksamhet etc.) Vissa medlemsstater tillämpar dock registreringsprincipen vilken innebär att ett bolag lyder under den bolagsrättsliga lagstiftning som gäller i den medlemsstat där det är registrerat oavsett var bolaget bedriver sin verksamhet. Motsättningarna mellan dessa principer har tidigare inneburit att bolags etableringsfrihet varit begränsad. Denna fråga har de senaste åren aktualiserats i ett antal förhandsavgöranden från EG-domstolen bl a Segers, Daily Mail, Centros, Überseering och Inspire Art. Syftet med denna uppsats är att analysera vad EG-domstolens rättspraxis har för konsekvenser för bolags etableringsfrihet inom EU.

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