Internetportalen
en värdeskapare?
Business and economicsInternetportalVärdeuppfattningVärdevariablerDynamiskt styrkortPeter GustavssonEkonomi
This Master Thesis treats the non monetarian aspect about the Internet Portal from a consumer and company perspective. The purpose of this thesis i st o give or create a picture and a tool, a model for how the Internetportal could be evaluated an valued. By creating a so called Dynamic Scorecard the authors of this Thesis have created a model throug which the purpose of this thesis is served. Through this model the authors have come to the conclusion that the Internet Portal can be evaluated through both economic, social, service and technical factors as well as through what relationship the companies or consumers value concerning the Internet provider. The product of conclusions of this Thesis is that there are three main factors upon wich the Internet Portal is valued. These main factors consists of the situation, the purpose and the view that consumers and companies have of the Portal. This understanding together with the model that the authors have created give he Intenetportal provider a tool after wich he can evaluate his clients and visitors in the future. The thesis is also built upon a certain amount of emperical studies of bothe companies and consumers. Studies that have been made after the created model and wich also has functioned as a testing of the model. The empirical study shows tha companies and consumers do not have a common picture of how they view the Interntportal on all levels. It also shows that the shown interest in the Internetportal often depends on the size and the market power of the companies as clients as well as which situation the company is in. Same thing about the consumers. The advise to the Internetportal provider is that it is crucial to market the Portal with a clear cut approach and to focus on segmented client groups, treat them according to their interest and needs, and to focus on providing the clients with updated information about what type of customers is isiting the portal, how many is shopping, what do they want, almost act as a link between consumer and customers, which is key to attract new customers/clients to the Portal.