Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Syftet med studien var att undersöka upplevd motivation hos tÀvlingsaktiva inom fitness. Sex semistrukturerade intervjuer analyserades med en abduktiv tematisk ansats. Den teoretiska utgÄngspunkten var Self-Determination Theory (Deci & Ryan, 2000). Resultatet delades in i fyra teman: Fitness som livsstil, MÄlsÀttningens betydelse för tÀvlingssatsningen, Upplevd valfrihet i fitnessutövandet samt Identitetsskapande inom fitness. Resultatet pÄvisade en spridning i informanternas tal vad gÀller motivation.

AbstractThe aim off this study is to research social workersÂŽ knowledge, use, risks and possibilities of social media in their work with clients. Because today the society is using social media networks in daily life and social media has become a tool in social work as well. How does social media and social work cooperate? And how does social media effect social workers? For example the website Facebook has grown huge and many people use it everyday. Where is the line between work and private life? To reach this knowledge in this study, qualitative interviews have been done with six social workers that work with children, youths and families.

Syftet med vÄrt undersökning var att öka elevernas motivation att lÀra sig matematik genom att arbeta med vardagsanknuten matematik. Undersökningen gjordes i LuleÄ och Kiruna kommun, i tre olika Ärskurser 5, 6 respektive 7. Sammanlagt hade vi 50 elever. Arbetet inleddes med en första intervju som visade elevernas Äsikter om Àmnet matematik. Utvecklingsarbetet genomfördes genom att arbeta med vardagsrelaterade uppgifter i smÄ grupper eller enskilt.

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.

Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

VÄr uppsats strÀvar efter att beskriva turisters motivations- och identitetskapande med hjÀlp av det sociala mediet Facebook. Facebook Àr idag det största sociala nÀtverket och unga vuxna Àr de mest frekventa anvÀndarna. Vi kommer sÄledes i vÄr uppsats gÄ in pÄ en djupare diskussion om deras anvÀnde av Facebook vid resande med hjÀlp av information insamlad genom personliga intervjuer samt litteratur. De intervjuade bestod av svenska unga vuxna i Äldrarna 18-25 Är. Den specifika Äldersgruppen valdes eftersom de tillhör den största anvÀndargruppen pÄ Facebook.

Under ho?stterminen 2013 fo?ljde vi ett projekt mellan en kulturskola och en grundskola, vilka vi i texten helt enkelt kommer att kalla Kulturskolan och Grundskolan. Projektet var ett led i ett utvecklingsarbete som pa?gick pa? Kulturskolan, och gick ut pa? att en av Kulturskolans dramapedagoger skulle arbeta med klass 4B pa? Grundskolan, info?r redovisningar som eleverna skulle ha?lla senare under terminen, inom a?mnet NO. Parallellt med detta hade klass 4A samma uppgift i NO, men inget samarbete med Kulturskolans dramapedagog.

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and MediamÀtning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.

The world today is not an equal place. We see children starve, people being discriminated and women?s rights being neglected. The media coverage of women?s sports is no exception.

Genom att studera relationen mellan upplevt psykologiskt arbetsklimat och anstÀlldas anvÀndande av sociala media i arbetet söktes stöd för studiens huvudsyfte: om anstÀllda anvÀnder sig av sociala media i arbetet om arbetsklimatet inte upplevs som positivt, samt om sociala media anvÀnds, hur anstÀllda dÄ uppfattar sociala media som hjÀlp och stöd i arbetet. Genom en webbaserad enkÀt samlades data in frÄn deltagarna (N = 27), vilka hÀrrörde frÄn tre IT-avdelningar i en kommunal organisation i Mellansverige. Analyser av ackumulerad data skedde till övervÀgande del genom Spearmans korrelationstest och Mann-Whitney U-test. Resultatet indikerade stöd för tvÄ av studiens tre hypoteser vad gÀller samband mellan upplevelse av psykologiskt arbetsklimat och anvÀndande av sociala media, samt skillnader mellan anstÀlldas upplevelse av relationer till kollegor offline och anvÀndande av sociala media. DÀremot hittades inga signifikanta skillnader för hur anstÀllda, beroende pÄ hur de ser pÄ kunskap, tar stöd frÄn relationer online och offline..

The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that marketing through social media can create a better relationship between the libraryand its users. The questions I wanted to answer were:? Libraries using social media, for what purpose do they use them? ? Do the libraries choose to use social media to market their organization? Why? ? What attitudes exist among librarians about marketing through social media?The theoretical framework for this thesis is Evert Gummessons model off Relationshipmarketing and the process of Internet marketing, which both are based on relationalperspective. The methodology used for this study was structured interviews.

Den hÀr uppsatsen handlar om motivation i arbetslivet och hur chefer och medarbetare ser pÄ detta fenomen. Det vi tar upp Àr hur organisationen pÄverkar och vilken inverkan kommunikation och ledarskap har pÄ motivationen. Uppsatsen inleds med hur en offentlig organisation kan se ut och betydelsen av mÄlformulering för de som arbetar inom organisationen. DÀrefter tar vi upp relevanta motivationsteorier och gÄr in pÄ vad motivation Àr. De tvÄ sista delarna tar upp hur kommunikation och ledarskap pÄverkar motivationen hos medarbetarna. Vi valde att göra vÄr undersökning pÄ en kommunal förvaltning som har till uppgift att motivera klienter till egenförsörjning.

Titel: En utvÀrdering av de anstÀlldas arbetsmotivation vid LantmÀterietTitle: An evaluation of the work motivation of the employees at LantmÀterietLevel: Final assignment for Batchelor Degree in Business AdministrationDepartment of Business AdministrationUniversity of GÀvleBOX 6052 GÀvleSwedenAuthor: Söderberg AnnaDate: 2006-06-08Supervisor: Gaddefors JohanEngvall ErikaPurpose: The main purpose of this study is to create a picture of the leadership,communication and organisation cultures effect on the motivation.Nyckelord: Motivation, ledarskap, kommunikation, organisationskultur, LantmÀterietKeywords: Motivation, leadership, communication, organisation culture, LantmÀteriet.