Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

This thesis discusses how companies work with internal marketing to increase personnel motivation and comfort, and how internal marketing and employee rewards are valued by companies? management. Issues addressed include: the link between employee satisfaction and the success of companies: how to work successfully with internal marketing: the value of different kinds of rewards for personnel: the importance of communication and information. By studying literature and theories about these issues and also interviewing personnel managers in two different companies we have learnt that companies use internal marketing with awareness and thought. We also learnt that company leaders value employee rewards very high, although there is a different in what sort of rewards they value the most..

Titel: Låt oss underhålla kunderna tillsammans! ? Hur företag kan utnyttja partnerships i sittarbete med experience marketingFörfattare: Axel Bergström och Johan MalmstenHandledare: Christine TidåsenNivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocateProblemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing?Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till hur experience marketing kan utnyttjas påett mer fördelaktigt sätt med hjälp av partnership.

As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation.

While designing an intranet for people with mobile work there are things you have to consider. This thesis is aim to bring understanding to the difficulties involved in these kinds of situations. Our focus is to develop ideas that motivate the assistants to use the intranet. We have looked into the profession of personal assistants and wish to highlight their problems to access the intranet. And we will as well demonstrate their needs for communication.

The mobile jukebox is an idea for a new kind of smartphone application that would allow users to dictate the music playing at various establishments. The mobile nature of the innovation allows for the possibility of a more ubiquitous service. Conducting a quantitative as well a qualitative study, the authors have found significant interest in this innovation service among potential users and potential distributors of the service. Furthermore, it is shown what aspects are important for decision makers to make a decision on whether to integrate the service into the operation of potential distributors of the service.  .

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

The use of information technology (IT) has expanded to be available in large parts of the society.With reference to this mobility has become an increasingly used term, which reflects changes in our lifestyle, travelling and mobile artefacts. The technology development that has occurred in recent decades has made it possible for people today to be more mobile than before as they no longer are tied to a fixed workplace. Mobility has changed the ways to lead, coordinate andmeasure work productivity in organizations. It has also added new ways of working. The mobile development also means more challenges and changes in today?s modern organizations.The purpose of this paper is to analyse how employees in a consulting form use mobile technology in a work context, how they interact with others and how individuals reason about mobility.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

Utvecklingen på den teknologiska marknaden har kommit att påverka företag i en allt större utsträckning då marknadsföring på Internet blivit allt viktigare. Den ökade använd-ningen av smartphones har bidragit till att fler och fler människor ständigt är uppkopp-lade vilket i sin tur har öppnat upp för nya sätt för företag att skapa relationer och att inte-ragera med sina kunder. En bidragande faktor är sociala medier som har öppnat upp för interaktion där företag och kunder kan kommunicera med varandra. De har även öppnat upp för kommunikation kunder emellan, vilket både skapar positiv och negativ word of mouth. I takt med utvecklingen av den nya telefonin, har mobilapplikationer kommit att få en allt större betydelse som marknadsföringskanal.

The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

Denna rapport redovisar för design- och utvecklingsprocessen i byggandet av en responsiv webbsida. Webbsidan skapades för användning av den blivande spelstudion Rocket Luncher Studios. Wordpress som CMS (Content Management System) har används som innehålls-hanteringssystem för att förenkla uppdatering av webbsidan av uppdragsgivaren själva. Webbsidan är kodad utifrån Luke Wroblewskis ?mobile-first?-tänk, vilket börjar med att fokusera designen på mindre skärmar för att sedan anpassa innehållet mot större skärmstorlekar.

Development of services that?s provided through mobile application technology in today's modern IT society has become a full-fledged market where numerous players trying to make themselves heard in everything from innovative new services to the further development of existing services. In these services actors wants to find new areas of use by taking advantage of the mobile technology.We have investigated how value is created and how the value is captured in the services provided through mobile applications. Through this, we wanted to identify the critical success factors in how a newly developed service should be designed to create value. This has been done through a thorough literature review, together with an indepth evaluation of existing applications.