Denna rapport är resultatet av ett examensarbete på Malmö Högskolas Produktdesignprogram. Projektets syfte har varit att utforska framtiden inom mobil kommunikation. Det är utfört av Victor Johansson i samarbete med Sony Ericsson Mobile Communications AB. Allt fler funktioner flyttar in i våra telefoner; biljetter, betalkort, kartor, tidtabeller och fotoalbum. Genom att dessa saker flyttar in i telefonen blir de immateriella. Men vad händer när allt fler saker blir immateriella och interaktionen med denna icke-fysiska värld förblir platt och endimensionell? Finns det bättre sätt att nå, hantera och ?greppa? i denna världen? Projektet började med en studie vilken till stor del bestod av trendanalyser.

Ett av de mest omtalade fenomenen de senaste åren har varit den snabba utvecklingen av digitala medier och sociala nätverk. Teknologin har utvecklats från att ha varit något som användes ibland och var till för arbete och underhållning, till att vara en stor del av livet och för vissa en nödvändighet. De nya medierna och sociala nätverken är idag en stor del av mångas vardag och påverkar hur vi tar in information, kommunicerar och utrycker våra tankar och idéer. Under de senaste åren har allt fler organisationer valt att ta in sociala medier i sin marknadsföringsstrategi och organisationerna har företagsprofiler på bland annat Facebook och YouTube för att kommunicera med kunderna. Yngre generationer har växt upp med tekniken och sociala medier vilket är en resa som äldre inte har följt med på och därför är en vanlig uppfattning idag att endast yngre generationer använder sig av de nya mediekanalerna.

A conference is not only a meeting but an experience as well. The purpose of this study was to analyze and evaluate four conference organizers within the area of Stockholm Sweden, and to identify their range of activities. Studies were made regarding these conference organizers and how they cooperate with other companies to offer a wider aspect of range. The purpose was also to find out how the demand side of the market appears. The demand side of the market could give an implication of how the conference organizers appear from their perspective and how the conference organizers adjust to their demand.

One of the most distinguishing features of contemporary globalisation is production fragmentation, a splitting up of the manufacturing of a good into several different stages. Production fragmentation creates new opportunities through vertical specialization; a country incapable of mastering the entire production process may specialize in the manufacturing of one separate part. The aim of this thesis is to examine to what extent international integration affects a country?s ability to engage in vertical specialization in an industry characterized by production fragmentation. The analysis focuses on the european integration process over the last decade, where countries in eastern Europe with relatively low labour costs have been integrated with more capital abundant western economies.

This is a report written for an examination project C-level, on the subject of energy. The examination project is a product of the FVB Sweden AB (district heating bureau). It started with a meeting with Stefan Jonsson FVB Sweden AB, were he explained the content of the project, and from this a presentation of the problem was made. The problem that needed to be solved was how they could control the valves in the system to provide heating to everyone in the system. The valves are often oversized so the pump in the heating plant would have to be enormous to be able to provide enough flow to be sufficient, if everyone in the system had there valves fully opened. I came up with two solutions to the problem, one was a wireless network that could keep track of the valves and the other solution was an extra sensor that was placed on the radiator.

The purpose of this study is to examine the information seeking behaviour among unestablished archaeologists. Special attention has been directed to the areas of informal communication and the development of personal networks. As a former archaeology student I have been able to apply my previously acquired knowledge when writing this thesis. The empirical study is based on nine interviews with archaeologists each with more than one and less than four years of professional experience. They all have various experience of working as a fieldarchaeologist and five have simultaneously worked as university researchers.

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

Time changes, so also in sport. The small venues become larger and more modernized. As stadiums grows, so also does sponsorship and its popularity, around them. Is it enough as a sponsor only to expose yourself these days, or does the new times require more creativity to stand out from all the media?This work is done for Stadium AB in Norrköping, and treats questions such as; what type of sposnorcummunication that is proper to use around the soccer stadium, and if it is possible for new ideas in the future when Stadium is hosting a game? To answer these questions theory has been read about sponsorship and data has been gathered through qualitative interviewswith soccer clubs and sponsorship consultants.The work result shows that there are some general rules that the company should follow tosucceess when hosting a game.

Energy losses are an essential part of a power grid company?s costs. From anenvironmental and economic perspective, it is important to reduce these costs. Toknow where efforts should be deployed, it is important to have good knowledge ofwhere in the network losses are situated. When creating network tariffs, there is alsonecessary to have a correct distribution such that the network customers that use acertain part of the network, only pays for the network losses in this area.

The aim of this thesis was to investigate the methods used by teachers and childrens' libra­rians concerning their work with fiction at the junior school level. Based on a series of qualitative interviews and by compiling a list of short summaries of literature relevant to our thesis we wished to reflect on the manner in which the respondents see themselves in their teaching roles.We also wanted to discover what problems they had in their work and what visions they held for the future. The methods used by the teachers were mainly: reading- both aloud and individually, process-oriented writing, use of fiction in thematic studies and dramatization. The teachers' aspirations for the future included a centrally situated school library and further education in children's literature. The teachers take the needs of their pupils as a starting point and build on these needs - using many years of literary teaching experience as a foundation."Booktalks" for the children and intermediaries (teachers ...)and education in books and library systems are the childrens' librarians main literaturepedagogic methods.

Det blir allt vanligare att utveckla mobilapplikationer för flera plattformar parallellt, samtidigt ärden information som finns tillgänglig för metoder av detta slag knapphändig.Rapporten beskriver utvecklingen av en mobilapplikation till flera plattformar. Det verktyg som använts är ramverket PhoneGap, med hjälp av PhoneGap kompileras en webbapplikation till en mobilapplikation. Det innebär att en webbapplikation utvecklas med hjälp av verktyg somHTML5, CSS3 och JavaScript. För att få en ?mobilkänsla? har ramverk som jQuery Mobile använts.

Användandet av trådlösa nätverk breder ut sig mer och mer både bland företag och privatpersoner. För privatpersoner kan det vara skönt att slippa sladdarna som ett vanligt nätverk för med sig och för företag kan det trådlösa nätverket fungera som ett komplement till det vanliga i miljöer där man inte kan eller vill använda vanliga nätverk. Det är ett smidigt sätt att koppla upp sig mot ett nätverk utan att vara fysiskt ansluten till det. Smidigheten har dock ett pris i form av att det är lättare att avlyssna trådlösa nätverk i och med att kommunikationen går genom etern och det saknas fysiskt skydd i form av byggnader och lås som finns för traditionella nätverk. Med tanke på detta är det viktigt att man säkrar nätverket på ett ordentligt sätt. I detta arbete har jag studerat trådlösa nätverk; hur de fungerar, vilka hot som kan finnas och vad man kan göra för att skydda sig.

AbstractPurpose:The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm?s original market.Methodology/approach:The study is a single case study which examines one firm?s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data.Findings:The theory of the Uppsala model was applied to the case-company to test the model?s completeness. The authors found weaknesses and added three more aspects to the model.

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

Jag har under en period motsvarande 10 veckor på heltid utvecklat ett grafiskt konfigurations-verktyg för konfiguration av ftp-servern ioFTPD [4]. ioFTPD är en relativt ny ftp-server för Windows som är resurssnål och högpresterande [4]. ioFTPD utvecklas av iniCom Networks [4] som även utvecklar den kända ftp-klienten FlashFXP [4].Idén till att utveckla ett grafiskt konfigurationsprogram kom till eftersom det inte fanns några grafiska verktyg för vare sig konfiguration eller övervakning av servern. Eftersom det inte fanns något användarvänligt grafiskt konfigurationsverktyg var användaren tvungen att editera ioFTPD:s konfigurationsfil manuellt. Manuell editering av en så stor fil gör det lätt att införa fel.Mina delmål var att skapa tre grafiska applikationer för att hjälpa till att konfigurera och övervaka ioFTPD-servern.? Ett grafiskt konfigurationsverktyg? Ett övervakningsprogram? En vfs-editor för skapande och redigering av det virtuella filsystemetHuvudmålet var att implementera det grafiska konfigurationsverktyget, vilket jag gjorde.