Konferens är inte bara ett möte det är även en upplevelse!
En undersökning av fyra konferensanläggningar i Stockholms län med olika koncept för framgång.
KonferenserKonferensanläggningarSamarbetenNätverkAktivitetsutbudPorterkurvanHelhetslösningarTurismens paradox
A conference is not only a meeting but an experience as well. The purpose of this study was to analyze and evaluate four conference organizers within the area of Stockholm Sweden, and to identify their range of activities. Studies were made regarding these conference organizers and how they cooperate with other companies to offer a wider aspect of range. The purpose was also to find out how the demand side of the market appears. The demand side of the market could give an implication of how the conference organizers appear from their perspective and how the conference organizers adjust to their demand. This study attempted to find out if and how these four conference organizers had power to be competitive on the fierce market of conference.A qualitative method was chosen where interviews with conference organizers and conference participants were performed. The conclusion of the study is that one-day -conferences are more often held at geographical more central conference facilities and overnight conferences are usually held at less central conference facilities. These less central facilities are the ones that are in a bigger need of a cooperative scheme to be able to offer competitive conferences. Though the four conference organizers are using different methods they are all successful. By taking advantage of their respective geographical position and networks they provide their own conditions for success