Ett företags internationaliseringsprocess
- i ett land kulturellt skilt från dess hemmamarknad
InternationaliseringsprocesserUppsalamodellenEtableringskedjanPsykiskt avståndPersonliga nätverkGuanxi.
AbstractPurpose:The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm?s original market.Methodology/approach:The study is a single case study which examines one firm?s internationalization process when entering the Chinese market. The approach has been an empiric interaction between empirical and theoretical data.Findings:The theory of the Uppsala model was applied to the case-company to test the model?s completeness. The authors found weaknesses and added three more aspects to the model. These three aspects have all been important in the case-company?s internationalization process.Practical implications:The practical implications in the case-company?s internationalisation process has been the access to Dr Han Wei?s personal network and his knowledge of the business culture in China.Research limitations:The study is limited is to one company?s Internationalization process and can therefore not be generalized.Originality/Value:The study has contributed with a theoretical development of the model.Keywords:Internationalization process, Uppsala model, establishment chain, psychic distance, personal networks, GuanxiPaper type:Single case study