In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in which way they approach their Instagram follower?s expectations on how they present themselves on Instagram and if they are aware of any strategies in their self-presentation on Instagram.The result of this study is the fact that our respondents thinks that they do not intend to have a primary interest in experimenting with images on Instagram to present their identitiy, it is rather something that comes naturally in how they present themselves on Instagram.

Syftet med denna uppsats är att skapa en förståelse för hur nyetablerade modeföretag kan arbeta med sin identitetsmix för att kommunicera en individualistisk modeimage. Vi har gjort en fallstudie av ett ungt, svenskt modeföretag samt intervjuat fyra återförsäljare inom branschen. Slutsatserna är att ett modeföretag genom sin identitetsmix kan arbeta med att synas i rätt sammanhang, förmedla en känsla av unikhet och professionalism kring företaget, kontinuerligt förnya sin produktlinje samt värna om sin image för att inte överexponeras..

In what way do pictures allow for freedom of interpretation and thoughts rather thanunderstanding reality in a high paced medium? Children today are exposed more thanever to images trough various media. Children?s culture in the digital world has, troughgames and apps, become more cross-generational than literature. Unfortunately, there aremany digital books that loose the story, as the creator gets lost in technology and/or ineducation and morals.

Stockholms innerstad är tydligt uppdelad i sina olika stadsdelar. Stadsdelarna skiljer sig imånga avseenden gällande befolkning, image och i den allmänna uppfattningen hosstockholmsbor. Dessa skillnader i stadsdelar i kombination med ett intresse för köpcentrumoch hyresgästmix resulterade i en undran om köpcentrum belägna i olika stadsdelar ser olikaut avseende hyresgästmix och image.Inledningsvis gjordes en litteraturstudie för att få en inblick i ämnet hyresgästmix. Ilitteraturen fanns mycket information om hyresgästmix och image utanför Norden, främst IUSA och Storbritannien. En kort fördjupning inom relevanta begrepp gjordes.En statistisk undersökning genomfördes för att ta reda på mixen av hyresgäster i de trestudieobjekten Fältöversten, Ringen Centrum och Västermalmsgallerian.

The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric?s data. We have worked with a qualitative methodology to achieve deeper knowledge about these five company?s which have been chosen for the study.We have selected theories that suit our subject and together with the empiric data these two parts will be compared which concludes in an analysis.

To enable the enhancement of the driver's environment in a forklift, an alternative form of steering has been evaluated. An earlier concept with a combined driving and steering wheel has been exchanged to a concept with two driving wheels. A link wheel has replaced the combined driving and steering wheel. The steering is done through differentiation of the velocities of the two driving wheels. The scope of this master thesis is to create a simulation model, create a control program and to evaluate the concept of two driving wheels.

Sustainable development is a concept that has been interpreted in a multitude of ways in different contexts. This essay argues that the discourse of "ecological modernization" has strongly influenced the way in which the concept of ?sustainability? has been constructed in Swedish environmental policy. This interpretation of the concept of sustainability offers the possibility of combining economic growth with ecological sustainability which stands in contrast to the assumptions of Deep Ecology and Green Theory. The aim of this essay is to explore how the concept of sustainability is being formulated in environmental policy both on a national level and in the city of Malmö.Considering these issues in a specific context, this essay focuses on city planning that is as an important instrument to promote urban sustainability both on national and local levels.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.

With emphasis on women's magazines and men, this essay will revolve around the image of the ideal woman. Our purpose was to examine whether men have a distinct image regarding the appearance and behaviour of the ideal woman. Next step was to establish whether the women's magazines also presented a specific image to their readers.The answers were found through a qualitative study that included ten men, and through an extensive analysis by women's magazines. The result indicated that both the men questioned and the women's magazines presented a clear view of an ideal woman. The views held by the men, were then compared to the images presented by the women's magazines and were found to be very similar.We used Erving Goffmans sociological theory to describe the actual woman and the ideal images of women that the men questioned and the women's magazines presented.

För inte allt så länge sedan hade butiksmiljöer få krav att möta. En butik behövde egentligen bara vara ren och organiserad för att maximera sin försäljning. Idag måste butiksmiljön knytas samman med varumärket och förmedla dess image. Det handlar mycket om att skapa ett varumärke för att konsumenterna ska lägga märke till företaget och produkterna. Vi har uppmärksammat att fler och fler konceptbutiker dyker upp runt om i våra större städer. Detta är ett fenomen som hittills är ganska odokumenterat varpå det fångat vårt intresse.

Purpose: The purpose of this study is to examine different organizations' views on their communicative crisis work. The study will analyze organizations' crisis prevention efforts, its views on the crisis of accountability in relation to stakeholders and to work for a crisis to be elucidated. In order to delineate the study focuses the investigation on various train organizations. Then the concept of crisis is something that circulated widely in the train sector in recent years.Theory: This examination has chosen to use the theory Situational Crisis Communication Theory. It is an empirically tested theory of a collection of different strategies.

The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..