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1009 Uppsatser om Member Branding - Sida 42 av 68
Dansundervisning under lupp : En studie i dansundervisning ur ett designteoretiskt perspektiv
In this study we examine trade patterns between Turkey and 13 member states of the European Union and how these have developed over the time period of 1983 ? 2006. To represent the industrial and agricultural goods included in the study we look at the United Nations Standard International Trade Classification (SITC). Following, we investigate internal differences in the EU by selecting four countries each to represent the Northern and Southern countries of the EU. Internal differences were studied in relation to the amount of trade occurring between Turkey and the Northern and Southern countries.
GROT-transport från norra till södra Sverige
The European Council agreed in 2008 on a climate and energy package to combat global warming. This package is valid for each EU member country and means that greenhouse gas emissions must fall by at least 20% and the EU's energy use to 20%, consisting of Renewable Energy in 2020. The Swedish Government has set stringent climate and energy with the intention to set an example for the rest of Europe. For example, renewable energy sources account for at least 50% of energy use and our climate emissions to fall by 40% by 2020. A combination of these goals and a steadily rising oil price has led to an increased demand for wood fuel in the form of such branches and tops.
Decision making and the role of empathy in animal ethics committees (AECs)
Ethical evaluation of scientific studies carried out using animals is legally mandated in many countries and has been so in Sweden for over three decades. The animal ethics committees (AECs) responsible for the task have however been subjected to criticism; common critique being that the wrong issues are discussed and that the ethical evaluation is thus incomplete, that there is a lack of coherence across committees and that the committees are not as democratic as they might appear. This study investigates the view of Swedish AEC members on a number of issues in order to shed some light on the mandate and functioning of the committees, and on the grounds for ongoing criticism. In a survey and interviews AEC members and other persons connected to the committees gave their views on the AEC task in relation to their roles, the ethical evaluation per se and whether or not emotions such as empathy play any part in it. There were significant differences found between AEC member categories and several issues were encountered, many of which have been stressed in previous studies.
Är chefen verkligen jämlik och vad får det för effekter på commitment?
Teorin om Leader- Member Exchange antar att en chef differentierar mellan olika anställda i arbetsgruppen, vilket därav kan kännas av i arbetsplatsomgivningen. Ett högt utbytesförhållande med chefen har visat sig få betydande konsekvenser inom en organisation. Utifrån det kan det vara viktigt att chefen upplevs som jämlik. Denna studie undersökte hur chefen brukar differentiera förhållningssätt gentemot olika anställda samt om chefen uppfattas som jämlik, detta för att utröna vilken påverkan det har på commitment till organisationen, och till arbetsgruppen. Beroende på om avdelningscheferna skiljer sig åt beträffande uppfattad jämlikhet undersöktes om anställdas commitment skiljer sig åt mellan avdelningarna.
Global frihandel i en regional värld : Hur påverkar frihandelsavtal möjligheterna att nå global frihandel?
How does the recent wave of preferential trading arrangements affect, the incentives for further trade liberalization of member states, and the possibility of obtaining global free trade? And are there any differences in this aspect between custom unions and other forms of preferential trading arrangements? These questions are well debated and have divided international trade researchers into two camps, one in favour for preferential trading arrangements and the other side against them. I have used well acknowledged researchers in the area of international trade theory to make a literature study of the above mentioned key elements in the debate. When comparing the two sides I have focused mainly on their differences, assumptions and results. I have come to the conclusion that there is nothing to be alarmed by of the wave of regionalism that?s occurring in the world today, but caution should be applied and more research in this area is necessary before any certain conclusions can be drawn.
Hur ska EU styras? : en diskursanalys av kommissionens vitbok med demokrati och legitimitet i fokus
The so called democratic deficit and the lack of legitimacy have been at the core of the EU-debate in the last decades. Low turnouts in the elections for the European parliament and disapproval in the ratification processes of the latest changes of the treaties are examples of the citizens lack of confidence for the EU and continuous integration. In Nice 2000 the heads of the member states governments agreed to try to improve the democratic legitimacy in the EU and initiated a public debate aiming at proposals for changes in the decision making processes in the EU. In July 2001 the commission published a white paper with their view. A fundamental presumption in discourse theory is that language and language usage not just is a way to deliver information about ideas and behaviours.
Svenska riksdagsvalet 2006; två arbetarpartier!? : -Hur de nya moderaterna och socialdemokraterna gestaltades som arbetarpartier i riksdagsvalet 2006 av pressen.
In the Swedish general election of 2006, the citizens were faced with the fact that there were two parties that called themselves a ?workers´ party?. It was not just the Social-Democratic Party, which we usually identify as a traditional workers´ party, it was also the Moderate Coalition Party, which we usually identify as a traditional conservative party, which during this suffrage also called them self the ?new moderates?. The central and the main election pledge for the new moderates took its standpoint in the idea that everybody should have a job.
Att utmärka sig bland konkurrenter vid ett lågt produktengagemang : En fallstudie av mejeriföretaget Valio
The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.
Kriskommunikation : Hur företag med hjälp av en modell kan hålla huvudet kallt genom en kris för att bevara kundens varma attityd till deras varumärken
Syftet med undersökningen är att arbeta fram en modell för hur företag bör arbeta innan, under och efter en kris för att bevara sitt varumärke. Studien baseras på en kvalitativ undersökning där primärdata insamlats via intervjuer med sex experter inom området kriskommunikation. Ett abduktivt tillvägagångssätt har används då fokus växlat mellan empiri och teori, men där största fokus legat på empirin. Teorin har insamlats via litteraturstudie där vetenskapliga artiklar hämtats från olika databaser, såsom google scholar och ABI/inform. Slutsatsen genererar i ett verktyg i form av en modell som ger riktlinjer på hur företag kan arbeta innan en kris för att förebygga och förbereda. Den visar även på hur företag arbetar under en kris för att minimera skadan av den samt hur de på bästa sätt kan återhämta sig från den.
Branding by Swedish e-tailers : Varumärkesbyggande bland svenska e-detaljhandelsföretag
A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.
Rekryteringsprocessen : synliggörandet av potentiella medarbetares kapaciteter
Studien handlar om rekryteringsprocessens förfarande, där den huvudsakliga frågeställningen är "Hur synliggörs potentiella medarbetares kapaciteter i rekryteringsprocessen?". Studien syftar till att lyfta fram hur rekryterare bär sig åt för att synliggöra de potentiella medarbetarnas förmågor och personliga egenskaper, och hur de vet vad som är väsentligt att lyfta fram för en viss tjänst. Ytterligare fågeställningar jag har är: "Hur kan rekryteraren veta vilka egenskaper som ska belysas?", "Hur går rekryteraren till väga för att synliggöra specifika kapaciteter?" och "Kan rekryterarens personliga värderingar påverka rekryteringsförfarandet?".
Folkomröstningen som korrektiv : - en jämförande studie av riksdagens val av beslutsmetod i frågorna om EMU och EU-konstitutionen
Sweden has been a member of the European Union since 1995 and the power of the organisation to make decisions has increased over the years in a rate which hasn?t been followed by an equally increase in democratization. This is partly due to the lack of participation in the decision making process and at the national level the citizens don?t possess enough channels to compensate the loss of influence. To solve this democratic dilemma, more and more countries are turning to the referendum.
Sambandet mellan organisationsengagemang och relation till chefen
Anställda med starkt organisationsengagemang presterar bättre och stannar längre inom sin organisation. Syftet med föreliggande studie var att studera organisationsengagemang och dess samband med relation till närmaste chef (LMX), innehavande av chefskap samt kontakt med närmaste chef. En webbenkät besvarades av 224 medarbetare på ett svenskt telecomföretag. Resultatet visade ett positivt samband mellan organisationsengagemang och LMX. Villighet att bidra utöver kraven för sin chefs skull predicerade nivån av organisationsengagemang till störst del.
Grand Hotel i Lund en fallstudie om ett fristående hotell på en marknad dominerad av kedjor
Abstract: Purpose: The purpose of this study is to describe the situation for independent hotels. With a thorough case study of ?The Grand Hotel in Lund? ,our intentions is to gain knowledge about the demands a hotel must keep up with in order to be a successful independent hotel, in a market dominated by chain-constellations. Methodology: An abductive method is used as the study form the basis for hypothesis. The first part of the thesis, which describes the line of business, is based primary on secondary data.
En identitet : Möbeldesign & branding för Mizetto
I mitt examensarbete har jag arbetat fram en glaskollektion med tema mens. Målet med mitt arbete var dels att höja mensen ur tabut, dels att ge bruksglaset en ny scen. Genom att göra en menskoppsbehållare i transparent glas vill jag ifrågasätta varför vi gömmer och smusslar med våra mensskydd men också varför mensen idag framställs som oren, äcklig och skamlig. Jag vill uppmuntra till att bryta det mönstret, ge den som menstruerar en möjlighet att hylla mensen, sätta den i fokus, på piedestal. Mitt arbete resulterade i ett mensaltare, en tolkning av hur jag tror mensen hade framställts om vi levt i ett matriarkat.