Sök:

Sökresultat:

1009 Uppsatser om Member Branding - Sida 41 av 68

Identitetsskapande på Internet : En kvalitativ studie om det sociala nätverket Facebook

As computerized communication and the Internet have evolved, the possibility to express and affirm one?s identity in new ways has also been created. Facebook, which has taken a leading role among the social fora on the Internet and succeeded worldwide, is my choice of study due to the number of people that actively choose to present themselves on it. The purpose of this thesis is to study the identity construction on Facebook through the activities a member partakes in, as well as how the presentation of oneself is written and if it is a result of a self-reflective process of the individual.The rationale for the qualitative study has been personal interviews in order to get an insight into how the individuals use and present themselves on Facebook and - in the interaction with others ? how they construct their own identity. My hypothesis has been that we, in the interaction with others, have a great possibility to create and understand our own identities. The study results show that identity formation is a constant process and that it is indeed a self-reflective project.

Europaparlamentets syn på jämställdhet - En undersökning om det finns några samband mellan EU-parlamentarikernas ideologiska bakgrund, nationella identitet, samt kön, och deras syn på jämställdhet

This paper is a statistical examination about how the European Parliament views questions about equality between women and men. It focuses on how the members understand gender equality depending on ideological standpoint, nationality and gender. In other words, it focuses on whether the politicians have different point of views depending on which parliamentary political group they belong to, which member state they are coming from or which gender (man/woman) they have.Equality between women and men is a complex problem. This paper is concentrating on two questions; the problem about setting up a European gender institute and the problem about gender mainstreaming.The examination, which is a statistical examination about how politicians were voting in both questions, shows that all variables, ideological standpoint, nationality and gender, are determining factors for their voting behaviour in questions about gender equality. Ideological standpoint is the most important variable, second in place is gender and the least important factor is nationality..

Kritiska aspekter och dess betydelse i en intern varumärkeskampanj : En studie om anställdas attityder för en varumärkeskampanj och dess påverkan

Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

Humanitära interventioner. Europeiskt handlingsutrymme i förhållande till ett modernt interventionsbegrepp

The world is getting smaller. Global markets, political processes and communication technology bring people together. Even though many of these processes are dynamic and constructive, they have also resulted in a need for better and more effective ways of international conflict resolution. This thesis investigates central issues connected to the concept of humanitarian interventions in relation to current and future legislation of the European Union. The overall question is whether the rapid globalization process has resulted in a change of international law towards more liberal view where authorization of the security council is not always needed? And, if there has actually been such a liberalization, how does that affect the legal possibilities for the European Union to carry out armed operations without the consent of the global community? The conclusion of the thesis is that international law has been modified mainly in two aspects: First, the concept of sovereignty is no longer seen merely as a right of the nation, but also as a responsibility.

Närståendes upplevelser vid akut kritisk sjukdom

AbstractBackground: When an acute illness or trauma occurs, life becomes disorganised and shattered for the critically ill person and his/her family members. The family members are confronted with thoughts about life and death which can cause stress and anxiety. How the family members cope with the crisis is individual and depending on personality and earlier experiences. Aim: The purpose of this literary review was to illustrate the family members´ experiences when dealing with a critically ill family member. Method: A literary review was made based on fifteen qualitative and quantitative scientific articles and a literary book.

Kvinnor i Rapport : Kvinnorepresentationen i Sveriges mest seddatv-nyhetsprogram

This study is based on the feminist belief in the importance of a reorganization of the existing gender hierarchy, where women have less power than men. Since news media reflect as well as contribute to create the reality we live in has the purpose with this study been to shed some light on how the gender structure is expressed in Sweden?s most popular television news program. I chose to examine one broadcast per day from the Public Service SVT news program Rapport during January 2010 using quantitative content analysis and the result was as follows:65 % of the news programs was presented by a woman news anchor 36 % of the news reports was carried through by a women journalist 31 % of the interviews contained a female participant The representation of female participants in interviews did not depend onif the journalist was a woman or a manThe representation of female participants in interviews did not depend on if the report was from Sweden or abroadWomen were more often than men interviewed in the role as nursing staff, development aid worker, teacher or principal, parent of a son, retired and sick or sick leaveOnly men were interviewed in the role as rescue worker, custom staff, member of the armed forces, house owner and tourist..

Employer branding : En organisationssociologisk fallstudie av Ikeas arbete med att vara en attraktiv arbetsgivare

Idag finns det inga regler i Sverige fo?r hur ha?llbarhetsarbete ska redovisas vilket har resulterat i att redovisningen av ha?llbarhetsarbete ser olika ut fo?r olika fo?retag. Den ha?r studien har underso?kt vilka delar av ha?llbarhet svenska fo?retag redovisar och till vilken grad samt hur redovisningen har fo?ra?ndrats o?ver tiden. Vidare har den underso?kt vilka fo?rklaringar som kan ligga till grund fo?r resultatet.

Shared IT Service Center i kommuner

To be able to maintain an adequate ITservice for various users and needs,more municipalities are looking at thepossibility for mergers of local ITdepartments. One solution for mergingmultiple services/functions and creatingsynergy opportunities is called SharedService Center (SSC). The concept of SSCis that the administrative serviceitself becomes a core activity withinthe organization. The aim of this thesisis to provide municipalities who areconsidering a merging of their local ITdepartments with recommendations on howto design the Shared IT Service Center.Recommendations are outlined based on ananalysis of IT-management literature,reports and by conducting a study onthree ongoing collaborations.The conclusions drawn from the studysuggest guidelines for the design of aShared IT Service Center formunicipalities. These are as following:Create a vision associated with aspecific and structured target state.Identify needs for different targetgroups in municipalities and set acommon standard.Create a clear and practical model/SLAappearance of the cooperation andagreement.Ensure the individual municipalitiescommissioning skills in order to notlose it in the context of a common IToperation.Find an organization that is democraticfor member municipalities andfacilitates long-term partnership.Specify the operation and maintenance sothat it can be regulated and controlledEstablish a common help desk.Establish a common standard andconsolidated infrastructure before theintroduction of a common technology platform..

RESILIENS P? NATIONELL OCH INTERNATIONELL NIV? En kvalitativ studie om Sveriges och EU:s strategier f?r att f?rebygga radikalisering och v?ldsbejakande extremism.

This thesis examines how the EU and Sweden aim to prevent radicalization through their strategies on preventing violent extremism (PVE). It contributes to PVE knowledge by examining how both actors plan preventive measures to combat radicalization and promote resilient societies. Analyzing Sweden's anti-terrorism strategy (Skr. 2014/15:146) and the EU strategy (COM(2020) 795 final), this study shows similarities in their approaches, particularly in targeting schools and youth with their preventive measures. Emphasis is placed on education to promote democratic and critical thinking, thus promoting resilience against radicalization.

Konkurrenskraft på öppet hav : Effektiva konkurrensstrategier inom den svenska båtindustrin

The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Frihetskamp eller islamistisk terror? Tjetjenienkonflikten i efterdyningarna av 9/11

This thesis rests on the theory and methodology of discourse theory. By viewing social reality as constituted by discourses, meanings that are taken for granted can be challenged.The events of September 11th 2001 resulted in the American war on terror. This thesis explores the impact of 9/11 and the war on terror on the Russian image of the conflict in Chechnya.Discourse theory is applied to shed light on how the conflict over Chechnya is discursively constructed by the Russian state and media. The discourse is organized in three thematic sections: Identity, Enemy Images and Islam. Russia establishes itself as a member of the Western civilisation.

Läsning i generationer ? En kvalitativ studie av en familjs läsvanor

The aim of this Master?s thesis was to investigate if one can identify a pattern in a family?s reading habits. Our empirical data was gathered in a survey distributed to a family in three generations, between the ages 15 to 82. The family was interviewed in a life time perspective, in a so called life story character. The questions addressed in this thesis concerned how the reading habits and the general attitude toward literature differ between generations in one family.

Starkare i samhället - Om invandrarföreningar som en social resurs för politisk integration

This paper examines the consequences of membership and participation in immigrant associations on individual immigrants? political integration and indirect political participation with reference to Swedish society. The theoretical underpinnings consist of a social structural outlook on social capital, combined with the Civic Voluntarism Model, both of which focus on the potential role of social networks for moving people into political action. After a presentation of parallel qualitative data over the experiences of individual members in a Finnish and Bosnian-Hercegovinian organisation, it is suggested that immigrant associations support the political integration of their members into the host society. Firstly, the case studies indicate that members of immigrant associations gain the opportunity to augment their civic skills, which is a significant prerequisite for political participation.

Storytelling och varumärkesuppbyggande - Ett perfekt partnerskap?

Problemformulering: Vilken betydelse har marknadsföringsinriktad corporate storytelling för varumärkesuppbyggande i företag inom den svenska textil och konfektionsbranschen?Syfte: Uppsatsens syfte är att förklara vilken betydelse marknadsföringsinriktad storytelling kan ha vid varumärkesuppbyggande för företag inom textil och konfektionsbranschen. Syftet är att förklara hur storytelling, som ett verktyg, kan användas för att bygga ett starkt varumärke hos företag samt ge branschspecifika rekommendationer för hur storytelling kan användas effektivt.Metod: Studien har en kvalitativ forskningsansats med ett deduktivt angreppssätt där ett fallföretag, Fjällräven, intervjuats inom ämnet. Fallföretaget arbetar aktivt med marknadsinriktad storytelling.Teoretiskt perspektiv: Teoriavsnittet inleds med en beskrivning av varumärkesuppbyggande där varumärkesidentitet och varumärkeskapital beskrivs mer ingående. Därefter redogörs det hur storytelling används som strategiskt verktyg.Empiriskt perspektiv: I empirin redogörs den djupintervju som genomfördes med fallföretaget.Slutsats: Studien visar att storytelling har en stor betydelse för varumärkesuppbyggande inom textil- och konfektionsbranschen..

Vision Nollenergihus : Energiförsörjning av passivhus med sol- och vindenergi

Climate change is the modern society?s common issue. The developed countries areconsuming more than what is sustainable, and the climate change due to the use offossil fuels can be seen clearly. EU has specified goals, in order to stop furtherdamage, which demand that every member state have to reduce its energyconsumption by 20 % before 2020 and 50 % before 2050, relative to 1995.The Swedish government uses a number of instruments to encourage reduction in theusage of energy, but every individual has to contribute to reach the goals.With increasing energy price the cost of living is going up. A lot of people are lookingfor ways to save energy and not be affected as much by the increasing price.Investments for insulation, replacement of windows and replacing old heating systemfor a new efficient heat pump is getting more and more common.This thesis is about investigating the possibilities in becoming independent from buyingenergy for households.

<- Föregående sida 41 Nästa sida ->