AbstractDigital Media in general and social Media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital Media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social Media provides. However, in spite of the plethora of possibilities that comes with social Media it can also, in some cases, hinder the companies ? success.

Children of today are surrounded by many different kinds of Media. Books have to compete with new Media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other Media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other Media and the function of this use.

Media has an influence on millions of people around the world, this influence can be positive as well as negative as a consequence of how phenomena and a certain event are interpreted. Mass Media tend to magnify and dramatize events in form of attractive headlines in order to get as many readers as possible. One of the countries that the Media spotlight focused on in recent years is Greece. However these attractive headlines, have not contributed anything positive for the country and one can say that it has done more damage than good. In the Media the Greeks have been stereotyped, radicalized and labeled as "lazy" due to the representation of Media.

The purpose of this study was to investigate hove some suburban areas image is shown to the public in the Media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news Media and how people in Tensta perceive themselves. News Media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.

Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how Media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that Media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massMedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, Media and citizens function during the crisis? - How did senders, interMediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, Media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the Media and citizens worked well on the social Medias but was weaker in all other Mediachannels. SAS was also weak in following up information received by Media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

This research intends to study the Media's representation of unaccompanied refugee children on the basis that the Media has a power in the construction of society. The focus is on whether children's vulnerability and needs are presented in the Media and whether the children?s voices are heard. It is also of interest to study the agents that speak in the Media concerning unaccompanied refugee children. The study is based on a theory that social reality is a construction of interaction between individuals and groups. Furthermore the study also incorporate the idea that the Media, through its control of language, has power to create discourses which may affect the way different groups in society are looked upon.

Social Media constitutes an increasing part of organizations and businesses today, regardlessif its segment is B2B (Business to business) or B2C (Business to consumer). The use ofsocial Media has been self-evident for many companies, especially throughout the B2C area.The study examined attitudes towards Web 2.0 and social Media in the B2B-segment, andwhat advantages and disadvantages that might exist with the use of the implementation. Inorder to answer the research question a qualitative case study on the company IFS (Industrialand Financial Systems) was made..

Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social Media as part of their external communication and how they respond to the environment in the new Media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social Media as part of their external communication and how they respond to the environment in the new Media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social Media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social Media.Keywords: blogs, external communication, facebook, respond to the environment, social Media.

The purpose of this study is to examine the Mediatization of Swedish politics on a municipal level. We live in a world were Media affects many aspects of life. One of those aspects is the communication between the citizens and the politicians.Our main research questions are:To what extent do politicians communicate with journalists and who initiates these contacts?Do politicians talk to some types of Media rather than others?What factors make a politician choose to speak to Media?To what extent do leading Swedish municipal politicians use Media strategies?To answer these questions we have used various theories to help us understand Media?s role oftoday. First we explain the transformation that has taken part in Swedish Media over the last century, from political party press to independent Media companies.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massMedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, Media and citizens function during the crisis? - How did senders, interMediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, Media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the Media and citizens worked well on the social Medias but was weaker in all other Mediachannels. SAS was also weak in following up information received by Media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massMedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, Media and citizens function during the crisis? - How did senders, interMediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, Media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the Media and citizens worked well on the social Medias but was weaker in all other Mediachannels. SAS was also weak in following up information received by Media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of this bachelor's thesis is to investigate how working librariansmanage controversial Media. It builds on three debates in the Media about libraries and booksthat have taken place during the years of 2012 and 2013. The questiones asked were: How dolibrarians manage racist Media? How do librarians manage Media that instructs on how tocommit crimes? How do librarians manage sexually explicit Media? And lastly, how dolibrarians manage pressure from outside of the library? The theoretical framework consists ofRobert Hauptmans division of the two kinds of ethical strands of librarianship, in this thesiscalled ?Free information? and ?Information responsibly?. The method used to collectempirical material was qualitative interviews.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massMedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, Media and citizens function during the crisis? - How did senders, interMediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, Media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the Media and citizens worked well on the social Medias but was weaker in all other Mediachannels. SAS was also weak in following up information received by Media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of Media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any Media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional Media cannot offer.