The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

Serial killers are present in most Media today: TV-shows, books, magazines, news shows and music. Research about them has been made in many fields, such as criminology, psychology and psychiatry. There is also research about the serial killer as a cultural being. In my paper I have looked into the serial killer in fiction. I have chosen to compare two novels that deal with the serial killer Jeffrey Dahmer.

This study aims to examine young peoples? attitudes towards crimes related to riots. It also examines if there?s a difference in attitudes to different crimes and if there is a connection between these attitudes and friends experience of crime, gender, socioeconomic position or residential area. There is a lack of research in this area, most of the studies on riots focus on the reasons and driving forces leading to riots.

The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.

Today's children characterized and named according to Palfrey and Gasser for digital natives. Children are shaped by the use of media and ICT (Information- and Communication Technology) in a natural way. If their participation in environments where the media and ICT is common, it leads to other conditionsthan the previous generations. The purpose of this study was to understand and describe what teachers say and do to create involvement in children's use of media and ICT tools. The former media education development works carried out at preschools in Piteå municipality was the starting point and inspiration for the study. Study was based on a qualitative approach. Qualitative interviews and participant observations were carried out at one preschool in Piteå.

The purpose of this study is to examine what factors that motivate people to work in professions with an explicit and inherent risk of threats and violence. By using a qualitative study and conducting in-depth interviews with eight security guards and doormen with experience from working at restaurants and nightclubs, the study could conclude that the interviewed security guards and doormen were motivated mainly by economic incentives and the social interaction that the profession entails. Status and riskiness of the profession did also, to a certain extent, contribute to the motivation. The professions' lack of advancement opportunities were frequently mentioned as the main reason to why one chose to leave the position, or consider the time in the profession as limited..

Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

Sarah Kane?s first play Blasted (1995) has often been read in a normative and biographical way by critics, authors and previous researchers. This essay makes a supplementary close reading of Blasted from gender and genealogical perspectives and utilizes theoretical works by Judith Butler, Luce Irigaray and Michel Foucault. My study makes clear that the characters different positions in language and talk create and maintain a power imbalance between them. Efforts to change and develop one?s individual position in language and talk are being made throughout the play since it is the only way to bring about a change in the social power structure.

This paper examines how recruiters use social media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using social media in a recruitment process. The paper are trying to understand the meaning of what personal integrity means and how or if recruiters show consideration to this in a recruitment process when they are using social media as a recruitment tool. Our result demonstrates that, today recruiters use social media daily to conduct background checks on job applicants. There are no clear instructions and rules on how recruiters should handle background checks through social media. Recruiters believe that job seekers are responsible for the information contained on the their social media.

AbstractFokus för denna uppsats är våld i lesbiska parrelationer och hur man teoretiskt kan konceptualisera detta våld. Mitt övergripande syfte har varit att öka förståelsen för denna form av våld och därmed bidra till ett relativt outvecklat forskningsfält. Ett ytterligare syfte har varit att undersöka om den könsmaktsanalys som haft stor betydelse för tolkningen och förståelsen av mäns våld mot kvinnor i heterosexuella relationer även kan förklara våldet i en lesbisk parrelation. Fokus för min analys har dels varit om och i så fall på vilket sätt kön är en faktor som kan förklara det lesbiska relationsvåldet, dels om en förståelse av våldet inom en könsbaserad teori kan innebära en viss problematik. Jag har även undersökt andra faktorer som heterosexism och homofobi och dess betydelse för våldets uppkomst och former samt mer individrelaterade förklaringsmodeller.

Media and social media have been proved to occupy an increased amount of time in people's everyday lives and affect how individuals interpret reality. This phenomenon is referred to as the medialization and its implications on organizations and their members become important to understand. The purpose of this study was therefore to examine how members of an organization under intense scrutiny from the media are affected by this exposure in their everyday work. To gain knowledge about the area a qualitative case study was performed on the Swedish train operator SJ AB - one of the most media exposed organizations in the country. A theoretical framework is developed for the study and discusses organizational identity, stigmatization and motivation.

Our society has become increasingly digitized, and all around us information flows constantly. Knowledge about valuing different sources of information, and not least the information itself, are becoming increasingly important. Media and information have come to play a big role in our society, and knowledge of media and information literacy becomes important to learn in school. High school students are at the beginning of their adult lives as educated citizens.In this study, we measured high school students experience of media and information literacy, during their three years in high school. Students answered a questionnaire, with questions based upon theoretical concepts in media and information literacy.

In modern leadership research, leadership is often viewed as a social construction, and under this paradigm various researchers let the media play a central role in constructing leadership. Meanwhile, the question of how the media actors do this is left unanswered. We explore the question of how and why the media construct leadership, from the vantage point of the media actors themselves, and the conditions they work under. Different mechanisms for media construction of leadership are identified in previous research. Through interviews with business journalists at Veckans Affärer, we find recognition for some of the explanatory mechanisms: namely that personification of a CEO facilitates the work of journalists (and sells papers), that personal drama captures reader demand, and that the CEO of a listed company consciously cultivates his or her personal parallel self.

This study demonstrates that there is variety of treatment interventions for children exposed to intimate violence. These interventions are differentiated in design but a common ground for them all is that they strive to provide a chance for children exposed to intimate violence, to be able to speak about and process their feelings and violent experiences. The study?s aim is to, with a qualitative approach, seek understanding for the different actors who practice social work, see upon their task in the treatment interventions that are provided for children exposed to intimate partner violence. The study is based on mapping the existing treatment interventions for previously mentioned target group, in Malmö.